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Sunday, April 19, 2009

Web Traffic 101

Increase Site Visitors
See also: Increase Site Visitors; Increase Website Hits
A-Z Tips to Increase Site Visitors
We said A-Z and we meant it. Here are 26 sure-fire ways to increase web traffic and site visitors to your website. Use some or all of them, and let us know which ones worked best for you.

a. Optimize your site (SEO).
Win on the search engines when people search for keyword phrases related to your products or services.
(More about search engine optimization.)

b. Get your site listed in directories.
Submit your site to all the major web directories. This will generate traffic directly from the directories themselves and will also help to improve your link popularity. That helps you win on Google!
(More about web directories.)

c. Get listed in search engines.
Submit your site to all the major search engines.
(More about search engines.)

d. Get links to your site.
Get people with complimentary sites to link to yours. You offer rental kayaks on the beach. Ask the local restaurant owners to link to you, and offer to link to them. Ask the local tour guides, the real estate agents, the night clubs, and everyone else. Links lead to clicks onto your website and help to improve your search engine rankings.

e. Buy links to your site.
Buy text links on other websites. That means more spiders stopping by, more people clicking through, and better search engine rankings.

f. Buy banner ads.
Buy banner ads on other websites. It helps to build brand recognition.

g. Participate in a banner exchange program.
It won't cost you anything, and will lead to a few extra visitors. Plus, you're spreading your brand all over the place.

h. Participate in a WebRing.
Connect your site with other sites in your niche.

i. Pay for clicks to your site.
Pay for clicks or inclusion on the search engines so that people will see your site in the sponsored links section of the search results when they search for keyword phrases related to your products or services.
(More about pay per click.)

j. Set up an affiliate marketing program.
With affiliate marketing, you can either pay per click, pay per lead generated, pay per sale, or pay per customer acquired.

k. Use smart public relations (PR).
Get news coverage of your business and your site. Approach online and traditional media. This will often lead to others placing links pointing to your website, which leads to more clicks and also to improved search engine rankings.

l. Use E-mail marketing.
Ugly, but effective for the cost. Blast out your special offers, but be nice about it.

m. Use off-line marketing.
Promote your site. Put your url on all your license plates. Paint it on your car. Buy newspaper and yellow pages ads with your url. Put up flyers and stickers. Sponsor a little league team. Do anything and everything to spread the word about your website around your city.

n. Run regular promotions.
Stage regular giveaways and spread the word about it.

o. Get published.
Write articles for publication on other websites. The author profile will link to your site. The article will show that you're an expert.

p. Publish yourself.
Write articles for your own site regularly. This will help you to win on the search engines and gives your visitors a reason to come back over and over.

q. Ask for reviews.
Ask for reviews of your self-published articles on other webmasters' websites. Ask for reviews of your website, your products, your software, your services. These will usually include links to your articles.

r. Write briefs.
Write daily or weekly news briefs focusing in on your industry or specialty area. This keeps your site "fresh" in the eyes of the major search engines and helps you to spread a wide net when fishing for top search engine positions.

s. Create a newsletter.
Ask your visitors to sign up for your newsletter, and encourage them to send it along to people they know. Send a newsletter regularly with teasers or lead-ins to your in-depth new articles or with special offers and the latest products.

t. Post in chat rooms.
Become active in bulletin boards and chat rooms focusing on your industry. Leave inciteful comments, and people will click on your profile, then visit your site.

u. Give away free stuff.
Offer something people want at your site. Give them a reason to come back and get more. Offer free downloads and update them regularly. Offer coupons or discounts. Content content content.

v. Give awards for excellent sites in your niche.
This builds more links back to your site and establishes you as a credible reviewer, an expert in your space.

w. Run a contest and promote it.
Photo contests, essay contests, goofy contests, random drawings, anything. Example: Messiest Garage in America contest on

x. Join your local business organizations.
Chambers of Commerce and other organizations will often add your site to their member directory. That's an added advantage over the obvious business-building and networking opportunities.

y. Create an RSS feed.
Give people another way to interact with your content.

z. Be accessible.
Build your site so that it is accessible to all browsers and to PocketPC and Palm Pilot users. Don't forget, people with disabilities buy things too. Make your site Section 508 complaint. Your competition probably hasn't.

We really couldn't stop at Z. This last suggestion is our most important one:

Be a good Internet citizen.
Provide useful resources on your website, resources that make people feel thankful that you put in the time and effort. Help every person who ever calls you on the telephone or emails you a question. When they ask "How can I ever thank you?" just say, "If you like my site and think it's useful, why not link to it?"
(More about good Internet citizenship.)
Continue reading...

Thursday, April 2, 2009

Here are some tips to increase targeted traffic to your website.

The number one tip of all is perseverance. Don't ever stop trying. A million dollars has never been made by sitting there wishing it would come.
Get Google Adwords. You have to pay for this service but it can be as low as $5 a week, depending on your budget. Ads about your site will be placed on sites that have similar topics to your site. You could use the money from Google Adsense to fund it. This will bring you the ultimate targeted traffic as all of their ads are only put on similar sites.
Submit your site URL to as many search engines and directories as you can. Follow their guidelines for the best results.
Write articles on topics that relate to your website and submit them to other sites. Make sure they are interesting, detailed how to's with links to your website. Make your articles to the point, but always leave the reader with a thirst for more, thus visiting your site. If you write articles for topics that do not relate to your site you will not get targeted traffic.
Also write a more detailed article and give it away as a free e-book with links to your website once again. Everyone loves free things. Let them have resell rights so your e-book travels even further around the internet.
Create an email database of the visitors to your site. For example; to get the free e-book just enter your name and email address. Ask if they would like to receive your fantastic monthly newsletter. The best way to keep them subscribed to this is to give them one free fantastic piece of knowledge that they find beneficial to them. Personalise the newsletter. Have interesting content.
Create a blog with a relating topic and link it your your website. Always be sure to use keywords.
Of course I have to mention SEO (Search Engine Optimization). Its all about keywords and inbound links, however I am not a expert on this subject yet. There is so much information available on the internet about this subject. Just type it in google search and see what you get. If you perfect SEO it will definitely bring targeted traffic to your site because the visitor has chosen this page from search results.
There are probably hundreds of ways to get more targeted traffic, however I hope my tips help you drive as much as you can to your site. Good luck, and don't give up.
Continue reading...

Wednesday, April 1, 2009

Getting Website Traffic

As you know, there are any number of ways to get more website traffic. While it can be helpful to talk about some of the specific ways to do this, it can be difficult to decide where to spend your time. There are only so many hours in the day, so you want to make your website promotion efforts count.
Where do I spend my time (and money)? If you read all the emails and sales letters from the gurus and wanna be gurus, everyone is trying to sell you the answer to exactly that question. If you fall into the hype trap, you’ll buy everything they sell. I mean, many of the ideas they have sound like good ones, right? What to do?
Well, on that note, I’m developing a free series on "more website traffic" showing you how to make the right decisions on which methods to use to increase your traffic. When confronted with the question, "where should I spend my time developing free traffic?" you can use these concepts to make your decision. We’ll start with the concept of diversification.
Diversification, as applied to getting more website traffic, comes in two forms. First, is the diversification of keywords, and second is the diversification of sources. These concepts are pretty simple to understand, but often people ignore their importance when determining what steps to take to increase their audience. Understanding these concepts will help you spread what I call your traffic risk.

Diversification of Keywords: Diversification of keywords is pretty straight forward. How many keywords is your site found for in a given month? 1,000? 10,000? More?
At the most basic level, if your site is found for at least 10,000 keywords in the search engines, then that’s at least 10,000 visits (assuming one visit per keyword search) per month. What if your site is found for 20,000 keywords? 30,000? And so on.
The more keywords your site is found for, the more stable your traffic will be. If you’re relying heavily on a few keywords to get the majority of traffic to your site, then what happens if your site stops ranking so well for those words? A majority of your traffic is at risk.
I’ve said this elsewhere before, but traffic has a personality. Until your site is found for a certain number of keywords (what that number is may be different for each site, and even each page), the full personality of your traffic is not developed. As you get more traffic from a more diverse set of keywords, your visitor base improves, and so does your income.

Diversification of Sources: Diversification of sources deals with how many different traffic sources you have. We can divide traffic source into major categories.
The first category division is free vs. paid.
Imagine a site that gets little to no free search engine traffic, and little to no traffic from referring sites. In order to succeed, this site will have buy traffic. Having to buy traffic will significantly increase costs, and therefore decrease the bottom line for this site.
Imagine instead a site that gets thousands of visitors a month in free traffic. That site is, by and large, going to be less expensive to operate, and therefore have a better bottom line. It also is more saleable because traffic that you don’t have to buy is worth money in the bank to a prospective website buyer.
The next category would be search engine traffic vs. non-search engine.
Imagine a site that gets traffic from 3 different search engines. Let’s say, for argument’s sake, that the traffic is divided evenly among all three. What happens if one of those three decides to reduce the rankings of the pages on that site? Catastrophy, right? One-third of your traffic is gone in a flash.
Imagine instead, a site that gets traffic from 2,000 different sources. While taking a hit from Google or another search engine will hurt, diversifying your traffic sources will take some of the sting out of it. The ironic thing about this, is that the more you reduce your dependence on Google by diversifying your traffic sources, the more traffic Google will send you.
The next category is type of site. This would be directories vs. blogs vs. content sites, or niche-related vs. more general, and so on. These can be broken into many sub-categories, but basically the idea is to go out and get more website traffic from different types of sites. That way, if say, directories or blogs take a hit with respect to search engine (this happened to both of these types of sites in Google in the past), you won’t take as a big a hit to your traffic.

Continue reading...




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