Making Changes

Now that you have this information, take a few minutes to consider where your current website stands. Do you need to take some changes into consideration?

Here are some tips to help you to improve your website even if you have a full website up and do not have the type of content and keywords described here.

1. Invest in new content if your content is not rich with value
There are some websites that will need more pages of content-rich material. This will greatly improve the respectability of your website's content and will greatly increase your long-term results in search rankings too. Natural keyword usage is important.

2. If you have quality content, go back and check the density
If any one page has a keyword density of five percent or more, work on it to remove some of the keywords. This does not necessarily mean dumping it all and starting over. Rather, just work through it and improve it.

3. Are you using enough unique keywords that are not just top-tier keywords?
Make a master list of your targeted keywords used on your website. Then, use one of the search tools for keywords to find out which keywords your website should be focusing on. Make changes as necessary to accommodate the missing keywords. For example, add a few more blog posts or pages of content that focus on keywords you are missing.

4. Check out your HTML, page descriptions, your tags, and your page titles
If you are missing keywords in these locations, change them to include them. Also, if you list product descriptions, be sure that keywords are accurately helping you on these pages.

5. Have someone in your niche read through your website
This outsider can tell you the real value of it. What is missing? What is not factual? Make changes as necessary to improve these factors.


Finally, take the time to stay up-to-date on the changes that search engine companies make to their methods. This will ultimately enable your website to grow and stretch as the times change. It is very rare that you have to redo the entire site. Plus, if you do not want to do the work of all this "fixing," you can hire someone to do it for you.

The bottom line is that content is still king, but keywords are sitting right next to content as an equal heir to the throne.