Increasing Your Website Traffic - Tips for the Beginner

One thing is true - a website without visitors is useless! You may have the most up-to-date, technologically advanced, standards compliant website ever developed, but without any visitors you may as well throw in the towel!

Visitors are the reason you created your website in the first place. Whether you are a global, multi-million dollar company providing information to your customers & investors, a nationwide bank offering online account management or a lonely affiliate marketer, your website was created for people to read it, use it or click ads on it.

Ok, so that's settled. Now on to the juicy bit. . . How do you get people to visit your site?

How to Increase Website Traffic

There are many ways to increase traffic to your website. Online advertising, public relations, newspaper advertising, television advertising, word of mouth, leaflets & flyers. . . the list goes on. There is only one problem - all these things cost money - and usually lots of it! The one exception is word of mouth, but for that to work you need people to have been on your website in the first place in order to pass the word on to other people. . . I'm thinking 'chicken' and 'egg'.

Another problem with these forms of advertising is that after paying out all that money, you have no guarantee of success. Your ad may be displayed in your local/national paper, but that is not to say anyone will actually go online and visit your site. You are risking a lot of money for what could be very little in return.

Thankfully, there is another way. . .

Another way visitors get to your website is through search engines. Search engines not only deliver a lot of traffic, but even better - targeted traffic!

Remember your ad in the newspaper? Remember how you had no guarantee anyone reading that newspaper would visit your website? Well, imagine instead, people using a search engine, actively searching for the service or products your company offers. The likelihood of these people clicking on your company website has increased hundredfold!

Just one more problem: They can only click on your website if it is listed high up in the search engine results. So that leads us to our next question. . . How do you get your website listed high up in the search engine results?

Simple. Links! Links, links and more links! There are, of course, other factors involved, but seeing as this is an article for beginners, lets just stick with the basics.

Links are the single most important thing a website can have in order to rank highly in the search engines. Without them, it is unlikely your site will be indexed at all - never mind high up!

So, how do you go about getting these links? Well, there are many ways - but those tips are for another article. Suffice to say, you need a lot of them & it takes a lot of time. Time much better spent concentrating on other areas of your business.