Web Traffic Generation Tips

Getting Confident with Referrals

2011-03-12T20:45:00.001-08:00

Approaching clients for referrals is not rocket science. It's merely a matter of confidence. In the absence of confidence is doubt, uncertainty and fear. Asking clients to give you referrals is mostly a matter of your confidence.

So, how do you gain confidence?

Know your "script." The more certain and practiced you are with your approach to get clients to talk about introductions, the more confident you will be. The more confident you appear, the better response you will receive from your clients. Be comfortable with your words and practice them until it feels natural.

Know where you want to take the conversation. A classic mistake most financial professionals make when asking for referrals is that they make it a totally one-sided conversation. "Who do you know who I can help?" The client usually draws a blank and the conversation fizzles. It's better when you have a place you'd like the conversation to go. Make it a collaborative conversation. "Can we brainstorm for a couple of minutes about who you think should know about the important work that I do? In fact, I have a couple of ideas I'd like to run by you, just to see what you think."

A Check List to Get More Referrals

2011-03-12T20:44:00.000-08:00

Have and use a systematic approach to stay in touch with your clients to continue to build value and build business friendships.

Talk to your clients about how you will handle the referrals they might send to you. Ensure them that everything you discuss is completely confidential, and that you take a very soft approach to this process. You will handle their referrals with great care.

Teach your clients why introductions are necessary these days. Explain that people procrastinate with financial work and that you have found it very important to be able to reach out - appropriately - to gain their attention.

When you ask for referrals, don't just throw open the whole universe to them by saying "Who do you know who I can help?" Come prepared to either brainstorm - with several names and categories, or come with 1-3 very specific introductions you'd like to obtain. "How do you feel about introducing me to your uncle Ernie?"

Discuss what the client thinks they need to say to their friend, family member, or colleague. "What do you think you need to say to George to pique his interest in hearing from me? How do you think he'll react?"

Do not be overly persistent with your new prospects. After you leave one or two emails or voice mails (a combination of no more than two), and you haven't heard back, get on the phone with the referral source and discuss your next course of action. If your clients perceive you as being to assertive with their friends and family, they will stop giving you referrals.

See if you can attend meetings and events with your clients to gain in-person introductions. Many of your clients belong to trade associations, community service groups, and hobby groups. Tell your client you'd love to learn more about their industry or interest, and ask if you can tag along as a guest.

Get Referrals Without Asking

2011-03-12T20:40:00.001-08:00

Here's a checklist of strategies you can use to make sure you are doing everything possible to get more referrals - with or without asking.

Ask good questions. You provide value through the questions you ask.
Always lead with value. If you look to provide value at every turn, you will build trust and become more referable from the very beginning of any new relationship.
Always tell the truth. It's not always easy to question a prospect or client's assumptions. It's not always easy to deliver the bad news. Doing so, however, will build trust, loyalty, and referability.
Always, always, always, discuss expectations in your relationships. Do this early and often. How can you meet your clients' expectations if you don't know what they are?
Communicate your value proposition to prospects, clients, and centers of influence confidently, clearly, and succinctly. As Leo Pusateri would ask you, "Are you a black belt in how you articulate your value?"
Build business friendships with your clients. Create a relationship that goes beyond the core business you do together. People do business with and give referrals to people they like.
Create and USE a client-service promise that guides you as to when and how you stay in touch with your clients. They will appreciate you having this model and sticking to it.
Promote referrals. There are many ways to do this. Here's one, say to your clients, "I'm never too busy to see if I can be a resource for your friends, family, and colleagues."

Use this checklist to make sure you are doing everything you can to get referrals without asking.

Getting Referrals Requires the Right Perspective

2011-03-06T20:33:00.000-08:00

In a practice genuinely focused on clients rather than on production, referrals make all the difference. In the best interests of both, you'd better let your clients know it.

Of course, that word "genuinely" can be a stumbling block. Ostensibly, we all have our clients' needs foremost in our minds, right? But it's so much more than that. It means setting your mind on considering only what's best for the client, not because it's expeditious for the business, but because of the benefits to the people you serve.

Many advisors wrestle with this concept. They struggle to make decisions that would be best for clients because they just seem to think of themselves. That's endemic in a sales culture where it feels as if the prime directive is to get something from someone else. Even today, when "consultants" and "full service" and "financial planning" are the rage and, therefore, you'd think the emphasis would be on giving something of real value to clients, the thrust of most training for financial professionals is how to influence people or, more plainly, how to get something from everyone you meet.

In the midst of a persistent production mentality, the Trusted Advisor stands out as being honestly able to put other people first, even if it means asking them to do something that may appear to be more "work," such as meeting in the advisor's office instead of their home. It doesn't matter that prospective clients have to do more than they would if the advisor just accommodated them. Instead, what matters is that the best possible experience for the client comes from just a tiny bit more effort on the client's part. What's a thirty-minute drive in the context of someone's entire financial future?

I'm not writing this article to instruct you in what to say to people to get them to put in more effort. My point is that the way you do business should, in every instance, reflect your sincere desire to put the client first. One of the most important areas where this must hold true is in gathering referrals. Don't wimp out on this critical business practice, which is instrumental not only to your own professional success, but more importantly to the quality of service you can provide to your clients.

With the "get something" mindset, asking for referrals can take some serious chutzpah. After all, you just earned thousands or tens of thousands of dollars from insurance and investments and planning, and there you are, with your hand out, asking for more! "Now that you've given me all your money, can you introduce me to a bunch of people so I can take their money, too?" Only the most hardened salespeople can pull that off without sounding embarrassed to be asking.

Worse, some salespeople tie referrals to compensation. You know the script: "I get paid two ways-by commission (or fee) for taking care of you and your money and by referrals." Referrals are not about the number of ways you get paid. It is not about you, period.

A business that finds future clients by referrals instead of prospecting and marketing simply does a better job for its clients. The act of asking for referrals should be the reason why people should give them to you in the first place. It's better for them if they do. For example, it's as if you were running a country club, and you asked members to invite friends to become members. This way, instead of coming up with clever ads and spending money on billboards, you could focus on finding and training the best chef so members can have great meals, the best golf pros, so members can improve their game, or the best masseuse so members can relax, Then they will spend money on things that will benefit them, such as grounds maintenance, beautiful furnishings, and so on.

In a country club, it's a given that there are an optimal number of members: enough to secure adequate revenues, but not enough to make tee times impossible to get. The management knows it, and the members know it, and they both work to get to that number as quickly as possible so that the management can focus on nothing but members' comfort and enjoyment of the club. You get the point.

You can use this analogy in talking to your clients about referring their friends, colleagues, and family to you. But beware, if you're starting to see this as a way to "position" referrals, you're shanking the ball. Salespeople will see this as a "great line," but for Trusted Advisors, it's not a line at all. It's what they know to be true. If you tell your clients that you need their referrals for their benefit and you don't really believe that, they will know it. As a result, you will either get crummy referrals or none at all.

Follow the referral process that Bill Cates teaches you (The Referral Advantage Program®). Don't deprive your clients and strategic alliances of one of the finest feelings they can have - referring people to you that need your services. Expect that they will give you the names of everyone they know who fits your ideal client profile. If you expect two referrals, you will probably only get two referrals. What would happen if you expected to get 24, 33, 47, or whatever number you pick? You will get more when you expect more. Remember, it's not about you, it's about them. Don't be a salesperson; be a Trusted Advisor.

3 Simple Referral Reminders

2011-03-06T20:29:00.001-08:00

Here are 3 simple referral reminders and some NEW tools to help you acquire more and better clients through referrals:

Are you as referable as you need to be? Do you have a robust process that you put all your prospects through? Is your process referable? Are you getting referrals from prospects and brand new clients just because they grew - just a little - from the process you put them through? I urge you to review this initial process yearly - making it as timely and as valuable as possible.

Are you enhancing your referability over time? Do you present your Client Service Promise to your clients and then live up to that promise? Are you reviewing this promise (on your own or with your team) at least once per year to make sure it's the best you can do?

Are you coming to your meetings prepared to ask for referrals or are you just winging it? Coming prepared builds confidence. Come prepared by knowing what you're going to say (your script or track) and where you want to take the conversation (people and categories to suggest).

8 Tips for Staying in Touch with Referral Prospects - Part 2

2011-03-06T20:26:00.000-08:00

Here are 4 more ideas. No magic bullets here, but some sound ideas for you to use.

# 5 - Create a Flow of Value

I believe that a critical element in keeping referral prospects in your pipeline is the concept of "always adding value." We must continue to look for ways to add value to the relationship in various ways. If you aren't looking to add value with each phone call - and even between phone calls - then why are you even contacting them? You can't keep calling them and saying, "Are you ready to meet with me now?" or some similar question.

Most effective prospectors work several contact strategies at the same time. For instance, you might put your prospects on a list to receive your monthly newsletter or weekly financial tips. Electronic methods have their place, but aren't usually enough.

At Referral Coach International, we've created a VIP List of about 200 high level prospects, clients, and Centers of Influence. Every other month we mail (yes, regular mail or sometimes UPS) them something of value. Over the years, we've mailed books, audio CDs, DVDs, reports, lists, etc. (Note, I'm not restricted by the compliance regulations that most of our readers are, but there are many sources for these items that are "compliance friendly.")

I highly recommend you work with your staff, manager, team members, and colleagues to create a matrix of various ways you can drip value to your prospects over time.

# 6 - Set Aside Phone Prospecting Days or Slots

I've found it quite helpful to make appointments with myself to call prospects. I schedule time on my calendar and treat it just like an appointment with a prospect or client. In fact, it really is an appointment with a prospect - a bunch of prospects. When I schedule follow-up calls with various prospects, I try to funnel them into the slots I've already set aside for such calls, whenever possible.

The key here is to truly honor these appointments with yourself. If you have a busy practice, it's easy to get distracted, or allow a little bit of "call reluctance" to interfere with this critical behavior.

#7 - Go for the "No"

While I believe in being professionally persistent with referral prospects, I don't like to beat a dead horse - so to speak. If my prospect shows interest and responds favorably to my continued contact, I remain in touch.

When I have a prospect who seems to have no interest, I usually do one of three things:

I stop contacting them and free up my time to focus on generating new prospects and serving my current clients.

I look for other ways to be referred to them again. When I have a prospect that I know I can help and/or represents a large amount of business for my company, I look for other people to refer me to this prospect again. Many times I've found someone else who knows this prospect and ask them to put a good word in for me. This is often all it takes to get the prospect active again.

I go for the "no." This is a technique I learned from the late, great sales trainer Dave Sandler. When I have a prospect who keeps putting me off, I say something like, "George, please tell me if I'm wrong, but I'm getting the impression that we may never have the opportunity to do business together. Do you think that's true?"

Sometimes my prospects say, "Yes" and I'm free to pursue others. And sometimes, my prospect lets me know they are still interested and often reveal new information that allows us to keep the relationship alive.

#8 - Use Events to Connect with Referral Prospects

Over the years, I've run into a few financial professionals who use events as ways to remain in contact with prospects. These events can be educational (value added) or fun (building rapport and trust through social interaction).

For example, Russ is a financial advisor near Houston. Since he's quite adept at generating a steady flow of referral prospects, he always has an "inventory" of prospects he just can't seem to meet with or move the relationship forward. So, he hosts social events (like wine tastings) just for these prospects. No clients allowed - just referral prospects. At his last event, he had 19 referral prospects attend and 7 of them moved forward to become clients. Brilliant!

While I don't have the magic bullet or the perfect formula for you, I hope you found some ideas you can implement.

Remember! Ideas alone do not make you more successful. Acting on ideas makes you more successful.

8 Tips for Staying in Touch with Referral Prospects - Part 1

2011-03-06T20:23:00.000-08:00

# 1 - Keep the Referral Prospect in the Loop

One unique quality of a prospect you obtained through a referral is that there is a third party involved in this effort to bring value to this new prospect. Of course, referral sources (Clients and Centers of Influences) vary in their "investment" in you. It's always a good idea to keep these folks in the loop when doing business with the prospect. When you have difficulty making contact with the prospect, these folks can often help you along. If you have trouble piquing the interest of the prospect, sometimes the referral source can come to the rescue.

Obviously, you need to be careful about revealing any proprietary information that you may have discovered about your prospect. Also, you need to be diplomatic about other information. However, keep the referral source as an ally in this process and use them when you can.

# 2 - Keep Good Records

I don't know about you, but whenever I don't keep good records of my conversations with prospects, my efforts to remain in touch are ineffective and seem to fizzle. Relying on my memory just doesn't cut it. How about you?

To "keep the sale alive" we must be in the habit of keeping good records of our conversations. We have to have enough detail so we remember the flow of our conversation. If we can't remember what we said or they said on the last call, we - most likely - won't feel comfortable picking up the phone. It will be awkward. We won't know how to add value. The prospecting process dies.

#3 - Pre-Plan Your Next Step

One solid habit I've been able to establish is the habit of planning my next contact either before I finish the call with the prospect (something we figure out together) or right after the call ends. Sometimes, especially when the prospect is actively interested, but there is a timing issue, you can work with them to determine the next time and reason for the next call.

I like to plan the time and strategy for the next call while that conversation is fresh in my mind. I record my ideas in my call notes and everything comes back to me as I prepare for the next call.

#4 - Have a Solid Reminder System in Place

What system do you use to make sure no prospects fall through the cracks? I hope you have one. And I hope you're not relying on a paper system anymore. Okay, paper systems have worked for thousands of years, but I think you should take advantage of all the efficiencies computers and smartphones offer in this area.

After each call with a new prospect, I plan my next strategy, I figure out the timing. Then I set an alarm on my computer that pops up the reminder at the appropriate time. In this way, I can let go of that prospect - for the time being - knowing that no one will fall through the cracks.

One "Secret" to Closing More Business and Getting More Referrals

2011-03-06T20:20:00.000-08:00

Is this really a "secret" or just an under-utilized strategy? You decide for yourself.

When someone decides to become your client, there is a huge emotional component to that decision. As they make their decision they are thinking (and feeling) "I think I can trust her" or "I feel I can trust him." A "buying decision" is always emotional at its core. Therefore, in your efforts to convert a prospect into a client, you have to address the emotional aspects of the decision process.

I believe the same is true for getting referrals. When someone, a client or Center of Influence decides to give you referrals, it's just like a "buying decision." There is a huge emotional component.

Therefore, it is important that you employ a strategy to make sure you trigger this emotional component in a very positive way.

"Why Do You Do What You Do?"

In past newsletters, I've mentioned the work of my colleague Leo Pusateri. Leo is the master at helping financial professionals identify and articulate their value proposition.

One thing I learned from Leo is the power of the "why" you do what you do. This simple conversation will activate the positive emotional reaction necessary for someone to decide to work with you or give you referrals.

Therefore, it is imperative that you bring this topic up early in your conversations with your prospects and Centers of Influence. Since most people will not ask you why you do what you do, I suggest you insert it into your conversations. For instance, you could be describing your process or client service promise to a new prospect or COI and then say, "Let me take a minute to tell you a little bit about whyI'm in this business."

And, of course, if someone does ask you this question, I suggest you have an immediate, confident, and succinct answer. With any hesitation on your part, credibility could be lost.

Sample Script

As promised, here are two sample scripts as to how you might describe "the why." There are as many variations to this answer as there are financial advisors. Use these to stimulate your thinking.

Sample Script 1

"George, that's a little bit about what I do and how I do it. I'd like to tell you why I'm in this business. I've found that - for most people - there is a gap between where they are and where they'd like to be in terms of their confidence toward their financial future. I enjoy helping my clients close that gap in their confidence, so that they feel more organized and in control of their financial lives."

Sample Script 2

"Sue, allow me to tell you why I love my work. When I first got into this business, I did it because I enjoyed working with finances - investments, insurance, and such. I also knew I could have a little more control over my time - so I could go to my kids' activities. But it didn't take me very long before I realized how much I truly helped my clients. I saw so many people getting bad advice or no advice at all. You see, money intersects all aspects of our lives. Because of this, I've found that the work I do has a positive impact on all aspects of my clients' lives. This is a very rewarding profession."

Do I expect you to use all or some of this wording? Of course not! Use what you like, if anything and discard the rest. Better yet, write your statement from scratch and from your heart.

Please don't finish reading this issue and say, "That's a good idea, I should do this at some point." Rather, block some time on your schedule - right now - to get this done. Try it a few times and feel the energy in the room change. You'll be sold on this strategy - as I have.

Narrow Your Focus to Get More Referrals

2011-03-05T21:15:00.000-08:00

You bring more value to your niche prospects and clients. Niche prospects see the value more quickly and want to work with you. Niche clients experience your value and you become more referable.
You can create a reputation more easily in a niche. Most niches/affinity groups have formal and informal ways of communicating with each other. The more referable you are (the value you bring) and the more they know you are targeting their niche, the easier it is to grow your reputation and get your phone ringing with great prospects.
You can identify all the players. In many cases, it's easier to identify potential prospects in a niche. For instance, using today's internet search tools, you can easily identify all the owners of a business in a specific industry. You can identify all the high-level executives in a specific company.
Now back to the question.
While women in general may not be a very good niche, you can build a great business staying with woman, but being more specific. For instance, I have met several - very successful - financial professionals who have had great success targeting divorcees and widows. This is not ALL women, but a subset that usually have a great need for a good financial professional.
Because there are no associations or clubs (that I know of) for these women (maybe some support groups, however), it's a bit harder to identify and contact this type of prospect. If you're lucky enough to have a client of this type who belongs to some sort of organization that is populated by divorcees and/or widows, then you might be able to speak at some meetings, create some seminars, and write for their publications.
Another way to get more focused with this niche is with women business owners. There are many things I like about targeting women business owners. The main reason is that woman, in general, and business owners, in general, usually play the referral game more willingly and more frequently. I know of one successful financial professional in New York who says he averages 2.5 referrals per male client and 27 referrals per female client. Now that's some pretty good numbers.
Unlike widows and divorcees, it's much easier to identify your business-women prospects. There are many associations of woman business owners (like NAWBO - National Association of Woman Business Owners - they have local and regional chapters). In addition, they have many types of gatherings, events, publications, causes, etc., that you can leverage to build your reputation.
Many Kinds of Niches
Of course, there are many great niches. I've seen what I'd call "micro-niches" that can be great and even a fun way to build a business. Here are a few standard and creative niches:

1. Physicians
2. Surgeons
3. Dentists
4. Small Business Owners within a narrow industry group
5. Owners of Corvettes, Porches, BMWs, etc. (they have clubs)
6. Horse owners (they have clubs and associations)
7. Dentists that ride Harley Davidson Motor Cycles (Yep! They exist! A narrow and fun niche.)
8. Employees (or executives) within a certain large company in your area
9. Retired individuals from a specific company or industry
10. Teachers
11. Salespeople

Some Action Steps to Get Started

The 4th section in my new book, Get More Referrals Now!, I lay out an entire plan for how to leverage a niche. Here are just a couple of those tactics:

If you've been thinking about creating a niche to target, one way to start (among others) is to look at your existing client base. You may have 2-3 clients in the same grouping. Could this be the start of your niche? You may have a client with whom you really like the type of work you do. Could he/she the first member of your niche?

Meet with some of these clients and tell them you are thinking about working with more clients like them. Compliment them by saying something like, "I really enjoy the type of work we've been doing and truly believe I can help other people like you. Can I take you to lunch to learn more about the association you belong to and if your industry (substitute words as necessary) might be a great match for my work?" These are informational interviews designed to help you understand the niche and how to approach it.

When you ask these types of client for referrals, get them to think within the parameters of people like themselves. Let them know you are focusing on people like themselves. Ask if their group, club, association, ever brings in speakers. Do they have a newsletter you might contribute to from time to time?

If you want more referrals, simply target a niche or affinity group. If you're a veteran advisor, you may already have a kind of niche working and you just need to formalize your approach. If you're new in this business, going after a niche can be a great way to kick start your referrals.

Most financial professionals - and small business owners in general - are afraid to go after a niche. The fear is that if they just focus on this niche, they'll miss all the other opportunity. While they may miss other opportunities, they'll be so successful they will never notice.

7 Ways to Make 2011 Your Best Year Yet with Referrals

2011-03-05T20:50:00.000-08:00

I'm going to give you a check list of seven things you want to do ASAP to get flow of new clients coming your way - through referrals and other relationship-marketing methods.

Set a Goal for how many new clients you want. Okay, nothing new about this idea. Set a goal for how many new clients you want to acquire by being proactive with referrals. Keeping the score raises the score! This goal should be a stretch, but achievable.

Determine your behavior necessary to reach this goal. Set some weekly behavioral goals you can track that you know will help you reach this overall goal.

Make 2 lists. One list of clients you know you will ask for referrals, and another with those you think you can get the courage up to ask. Start with the first list. Gain confidence. Move to the second list.

Determine or refine your client service promise. Have a concrete plan and honor that plan on how you will be staying in touch with your clients in 2011. Keep bringing value in various ways and keep building your business friendships.

5. Attend our F*r*e*e teleseminar on February 1 or 2 with Maribeth Kuzmeski and me. Get your

referral strategies refreshed and gain some new ideas as well. www.ReferralCoach.com/teleseminar.

6. Make a list of current and possible Centers of Influence. Every week

- as best you can - schedule a meal with a prospective or current COI to build your relationship.

See The Referral Minute from December 21, 2010 for how to do this.

7. Register today for RCI's Client Acquisition Boot Camp in Chicago on April 7.

This is one business-building event you don't want to miss. I personally guarantee

you will find this day to be one of the best investments in your time and resources you may

ever make. www.ClientAquisitionBootCamp.com

3 Strategies for a Stronger Referral Culture

2011-02-11T20:08:00.000-08:00

As you implement any training - use these three strategies as your framework. Stay true to them and maximize them, and you will be pleased with your results. It just so happens that the three strategies begin with the letter 'C.' Perhaps this will make these easier to remember. Of course, I'd love to visit your firm - live or via my video program - when you're ready.

Confidence

Any success we have implementing a new strategy or tactic boils down to confidence. In the absence of confidence is fear, doubt, uncertainty - lack of action. The more confident we feel about a certain action, the more likely we will take that action and have success. So, success with referrals, all aspects of the referral process, is about confidence.

Therefore, it is your job to continually improve the confidence of your advisors related to referrals. Here are a few actions you must sustain over time to build the confidence of your advisors, and the outcome will be a strong referral culture:

Script Writing - Require your advisors to write their scripts related to planting referral seeds and asking for referrals. Have them write them "conversationally" by imagining a real client in front of them. Have them read their scripts out loud and tighten them up.

Practice / Role Play - Practicing will refine their scripts; allowing the advisor to feel and sound natural when talking about referrals. When should they stop practicing? Not until they have mastered their scripts. Amateurs practice until they get it right. Masters practice until they can't get it wrong.

Role Modeling - To build the confidence of your advisors, make sure you and/or all of your managers master the art and skill of referrals. Demonstrate it to your advisors. Ask for referrals when you cover appointments with your advisors (unless you've agreed the advisor will ask).

Consistency

To build a thriving referral culture in your firm, promote consistency of action. You must resist distractions that keep you from the plan. You must help your advisors sustain consistent action.

Here are a few ways to help with consistency:

Set Achievement Goals - Ask your advisors to set an achievement goal of how many new clients they'd like to gain between now and the end of the year. This goal must be a stretch (not a goal that they'd reach anyway) and it must be realistic enough that it serves to motivate them. (By the way, I recommend your advisors have this sort of goal year after year, in their business plans.)

Set Behavioral Goals - Now that they know how many new clients they'd like through referrals, they have to determine the behaviors necessary to reach this goal. These become their daily/weekly/monthly behaviors designed to produce results.

Track Behavior and Results - Don't wait until the end of the goal period to see how they are doing. By then it's too late. Monitor their behavior on a weekly basis. See where their restrictions are. Coach them on how to remove those restrictions.

Accountability - Actually everything mentioned above contributes to holding your advisors accountable for the behavior necessary to generate a steady flow of referrals. Quite often, managers are uncomfortable holding advisors accountable. They take what advisors say at face value and don't probe more deeply to learn "what really happened" on a particular appointment. Give your advisors the GIFT of an excellent expectation. The more you expect from them - in a supportive manner - the more they will expect from themselves - and deliver!

Courage & Celebration

If you're going to create a "culture of accountability" I suggest you balance that with a "culture of celebration." At formal meetings and/or informal gatherings, celebrate the referrals that people are generating. And you don't have to wait for advisors to get referrals to celebrate. Celebrate the asking for referrals (and promoting referrals). Hold contests and other promotions - on going - to elevate the status of referrals and create an atmosphere of fun around referrals.

Help your advisors tap into their own personal reservoir of courage. Take success stories and turn them into teaching opportunities.

Building a thriving referral culture is not an easy thing. It requires a strong focus - sustained over a long period of time.

If you do not yet have a thriving referral culture, don't blame your advisors. It is the leadership team that creates the culture that will allow your advisors to thrive with referrals.

7 Words to Help You Close More Sales

2011-02-11T20:06:00.000-08:00

I have a very quick tip for you this week. However, don't let the brevity fool you. Use this tip regularly and you'll see your production rise. Send me your "thank you" emails when you do!

When you get on the phone with a prospect or a client - or meet with them in person - do you have a desired outcome for the call or meeting that is very clear? Clear intentions tend to produce clear results. Vague intentions tend to produce vague results.

For the rest of your career, before you get on the phone with a prospect or client, before you meet with them in person, think of these 7 words, "What's my desired outcome for this meeting?" (Or phone call.)

Would you agree with me that when you have a clear desired outcome for a phone call or meeting you're more likely to make that happen? The key word is "clear." Do you know exactly what you want your prospect or client to do as the result of your interaction? And if you do, do you create an agenda for the call/meeting that is likely to get you the result you desire? Do you craft the right questions that will get your prospect or client thinking in the ways you desire - and that are in the prospect's or client's best interest?

One Simple Strategy to Get Referrals

2011-02-11T20:04:00.000-08:00

One truth is a standout above all others: Advisors who give referrals tend to get referrals. Advisors who don't give referrals, tend not to get referrals.

Are you a connector? Are you looking for ways to make connections for others and for yourself? It's possible some of your clients could be doing business with each other or just might enjoy each other's company. Do you present yourself to your clients (and others) as a "resource"? Are you paying attention to other consultants, advisors, professionals, and small business owners who represent services and products that you may be able to bring to bear on your client relationships?

Give Referrals Properly

How you give referrals has a direct impact on how others give referrals to you. Here are two "rules of thumb" to follow when giving referrals:

Give referrals carefully. Make sure the service/product provider you are referring is a competent and trusted resource. Take a little time to insure a good match.

Make strong connections. Don't just give out names and phone numbers and hope the parties connect. Make sure the connection goes through. Giving out names and phone numbers is a nice gesture, but no value has been transferred until the connection goes through. When I give a referral, I always create a reminder that pops up in Outlook a few days later to make sure the parties have spoken.

When you take the time and effort to make sure the referrals you give get connected, others will do the same for you. How you give referrals models how others should return the favor.

How to Build a Referral Network Utilizing Social Media

2011-02-05T19:57:00.000-08:00

Social media is a great medium in which to build relationships, trust, friendships, business contacts and most important to the readers of this blog, referrals! The best marketing for your business is other people saying good things about your business, thus referring them to you. This is why building referrals is key.

How do you best accomplish this utilizing online social media?

Your first step is to start by being social. You need to talk to people and then add something of value to their lives. Do not try to sell them your product or service. Once people get to know who you are and find you trustworthy, they’ll be more likely to be interested in what you have to offer. Make them want to find out more.

Where are the best places to build referrals in social media?

Twitter
Talk, share, add value
- Update
- Communicate
- Find more people
- Wash, rinse, repeat. In that order.
LinkedIn
Answers, join groups, be social
- Join groups and share your expertise.
- Answer questions in LinkedIn Answers. Show you know what you’re doing, create a solid track record, and create a desire to find out more of you.
Online Communities
Message boards, forums, Ning social networks
- Add a signature that says one sentence about what you do and a link to your website. Fill out your profile completely.
- Add value to these communities, make people want to come to you instead of you chasing them down.

ReferralKey
It should be obvious that since I’m writing here on ReferralKey, that I would recommend their system. After all, it’s free and helps you build referrals off of each other where you all have the same goal in mind.

The common theme that I preach here in social media is that you must add value to your network. If you aren’t adding something, what can you take away? Leave the members of your network with the desire to tell others about you and your business. Create raving fans; don’t be a sales man, be a service man.

This article was written by Kim Fenolio. Kim Fenolio is the Interface Monkey and New Media Super Hero at America’s Best Companies (ABC). ABC is a national-level small business association offering hundreds of discounts, advice, information, tips, and other resources on small business issues that can be used right away to start, grow, and manage their businesses more successfully. Kim has been personally working successful social media strategy since the 1990s and is helping ABC realize success in that medium as well.

10 Referral Tips for Bagging Big Business

2011-02-05T19:55:00.001-08:00

Many sales people, in the beginning of their career, have to scramble, scrape, and scour for every prospect they can get. The sales people who get to the top know that success all about networking. In order to network effectively you must ASK for what you want and also scratch some backs in return. One of the best networking elements is asking for referrals.

I think most would agree that referrals are a great way to grow business. So then why doesn't everyone do it? 2 Reasons: they failed and gave up or they didn't make it a routine. So what follows is a guide to make sure you have 1) a referral routine that works and 2) a way to Fail Proof It!

Referral Routine Simplified
1. Ask Every Client. Make it a habit to ask every client if they know someone who could use your services. Explain to your client how this is a win for them too. The less time you spend on marketing, the more time you can spend on helping clients with their needs.

2. Be Specific. When you do ask for a referral, don't be shy. Let people know exactly what type of clients you are looking for. Examples: "My specialty is working with clients who have complex technical needs and over 100 employees." or "Do you have any friends in executive level positions like yourself who need help with their stock options?" or "I enjoy working with clients like you and your family who need to save a lot in estate taxes. Do you know anyone like yourself who would also benefit from my services?" or "My business is segmented such that I work with clients who have a net worth over $500,000. I also specialize with clients who have elder parents who are in need of estate planning guidance. Do you know anyone like that who needs the type of services I provide?" If no names come to mind, ask permission to follow up: "Would you mind if I follow up with you in a few days? Which day is better to
call you, Wed or Thurs?"

3. Get Contact Information and a Personal Introduction. If a client gives you a name, ask for a way to contact them and ask for a personal introduction. Your client may want to get back to you on this. Be sure to follow up. Make it easy and enjoyable if possible with an invitation for breakfast, lunch, golf or other social activity.

4. Gratitude. Send a thank you note to your client the day you receive the referral and again upon making contact with the referral. A quick hand written note goes a long way. You will probably only get 5-20% of your clients who will refer you business. BUT, that's ok because those people will make multiple referrals if you show your gratitude. If allowed in your industry, you could also send a small gift if you feel it is appropriate.

5. Follow-up. This is just part of being a good sales person.

Follow-up with a letter to the referral as soon as you set a meeting with
that person as a confirmation of your upcoming meeting listing any materials
you would like them to bring.

Follow-up with clients who need to get back to you with referrals.

Follow-up with clients who make referrals to thank them and ask for more.

Fail Proof Your Referral Routine
1. Client Meeting Agenda. For every client meeting have "Ask For Referrals" be your second to last agenda item. It might be titled "How We Can Help Your Friends, Family, and Colleagues" or simply "Referrals."

2. Electronic Reminders. Schedule a reminder in your electronic calendar to notify you each morning to remember to ask for referrals.

3. Contests. Create a contest in your office or if you work alone create one amongst your colleague friends in your field. Have the most organized person be in charge of the contest. Have some fun prizes like the winner gets his car washed by the person with the lowest referrals. Or it could be just a simple free coffee. Whatever will motivate people and make it fun.

4. Physical Reminders: Yellow Stickies. Keep a yellow sticky reminder near your desk, phone or where ever you are when you are talking to clients. Or try some sort of physical reminder of which only you know the meaning. Maybe a simple trendy red string around your wrist or perhaps your lucky cuff links will help remind you. Whatever works.

5. Charts. There are a few options you could choose: electronic such as Joe's Goals, excel spreadsheet, or a paper chart where you simply mark down your accomplishments for the day. Here are metrics that are useful to track:

the number of clients you asked for a referral

the number of referrals you got

the number of referrals you booked appointments with

the number of referrals who converted into new business

No need to hire a assistant that will keep your files organized with this tool

2011-01-26T16:37:00.000-08:00

This keep on Management Tracker offers the easiest further fastest reaching to monitor besides keep track of the amount of tasks/projects you rest assured on assist. You duty brochure destitute all your projects/tasks that you concupiscence to realize further never believe to work about missing your deadlines. (it's have fun digital secretary!)

Project birth Function: You charge generate a aggrandized pursue at the concoct of the adjustment or choose to affliction an voguish one.

1. go ahead a likewise carry forward by clicking on ‘New Project’. include moment your project name, expected fashion besides obtain dates of the progress again the priority circle that the maintain falls under. discernment on ‘Ok’ to create the project.

2. Your reach commit drop underneath the attention pack physical belongs to, which is unbefitting the ‘Projects’ panel cause on the withdrawn abetment aspect. observation on the continue present to alter details also leaning tasks of the project.

3. You duty add exceeding tasks as the run on by clicking on ‘Add expanded Task’ again cover enter the millstone description, task details/ notes further the perform also end dates of the tax. observation on ‘Save’ to store the task.

4. You charge edit the well-being of existing tasks by selecting the ‘Edit Selected Tasks’.

5. You can select the tasks that you enthusiasm to drain from the project by clicking on ‘Remove Selected Tasks’

6. When a grievance is completed, the checkbox unfolding to the punishment should factor clicked on besides this consign determine the percentage of project completion.

7. You obligation go ahead prosperity of the ‘Calendar’ trade to check dates also get your mediocre schedule.

8. wise to on ‘Save Changes’ to update your keep on listings, calendar again joviality.

Download it here

A great tool for creating a rating for you website/blog

2011-01-26T16:28:00.000-08:00

You will impersonate convincing to enter upon a customized online picking in that your website credit well-suited a few diary and whence tender notion again monitor your poll influence owing to the software. Analyze polling responses across prolific encircle of concurrent polls.With the customization function, you can customize each poll to your confess needs and preferences.

Intructions & Configuration of Database and Settings:

Step 1: start the application onto your computer

Step 2: header to your cPanel URL again incorporate your login skinny.

Step 3: lick to ‘MySQL Database’

Step 4: give impulse a enhanced database or asset a previous database

Step 5: actualize a user with a password

Step 6: designate and check all permissions hold your database to your user.

Step 7: one's darnedest to phpMyAdmin to enter upon tables.
Step 8: estimable the database you created or ambition to welfare and bid to the ‘SQL’ chit.

Step 9: stereotype and mixture the SQL Script which is cause underneath Program Files ropes the folder named 'Scripts' of your installed election generator software. This is to commence database cloth again consequently aha ‘ Go’

Step 10: permit the label ‘Structure’ and you will boast 5 tables created.

Step 11: since open your software accomplishment and and so click on ‘Settings’

Step 12: build in leverage your locus URL (i.e. http://www.mydomainname.com/polls) besides found sure that the names of the database and user and password jot down curtain that in the MySQL server.

Step 13: deal in the settings.

Step 14: give impulse your FTP client and undertake a extra folder named 'polls' prominence the threshold of your region.

Step 15: Then, upload your customized concatenation and the changed php scripts bring about subservient routine Files >> hustings Generator Software >> 'Scripts', to the 'polls' folder you created earlier on.

Step 16: Upload the 4 php files to this folder also we are done shelter the install.

Creating Polls:

Step 1: judgment on ‘Add Poll’ and customize the title, question, punch line of the poll.

Step 2: You responsibility edit the thickness of the picking.

walk 2: distinctive the theme from the brochure of preset themes .

Step 3: If you want to allow for a workout besides footer, discharge since by inpouring the theory source because fully in that the URL which the try further footer consign govern to when clicked.

Step 4: Set the answers to the questions cleverly by adding choices.

Step 5: You can divination on the craft buttons to rectify further delete polls.

Step 6: wisdom on ‘Generate ballot Output’ to make HTML consideration which liability be embedded in share page or website. Copy also cement this integrity inside fraction html page using a html editor. You subjection improve the diameter of the iframe qualified.

Step 7: Upload the HTML page onto your server again the election bequeath appear as live.

Step 8: track and lead polling results by selecting the desired poll further clicking on ‘View Results’

Step 9: awareness on ‘Refresh’ to refresh the polling impact to get real-time updates.

Download it here

A careful person needs this tool for not to be able to hack his/her account at any site

2011-01-26T16:19:00.000-08:00

Cede achieve ALL your IDs, passwords, links also teeming other details related to that individual tally in apropos particular software. It is a desktop trouble that is match free, functional, further saves you tons of money that the 'professional' software companies charge! Password Manager works love a desire ice on standby 24 hours, 365 days a year! That will naturally save you a ton of case further effort!

Instruction:

Step 1: coming installation, prepare the queue.
Step 2: Categorize your accounts and thus incorporate a combine by clicking on ‘Add Category’.
Step 3: subservient each category, you can comprise an tally and its enlightenment by clicking ‘Add Item’ also take in imprint the present of the item.
Step 4: so mastery the fields provided, incorporate ropes the hash of the offbeat details related to your statement. encircle the info when congruous.
Title: present of the account
Affiliate channels : embrace string the name of the affiliate technique (if any)
Website URL: The website of the account
Login URL: The page where you login to your account
Username: Your username for the account
Password: Your account’s password
Affiliate Link: Your promotional link
Cloaked URL: The link that you used to mantle your range link
Min Payout: The minimum quantity of cash required moment your account before you duty examine a pay out
Description: enter more pipeline about your report repercussion the field.
Step 5: After infiltrating organic the information, sapience on ‘Save Item’.
Step6: When you want to exclude the influence or tally from the list, seemly right-click on the name in the left benefit needle and notable ‘Delete Item’.

Download it here

Give your subscribers a gift with this WYSIWYG Optin form creator

2011-01-26T16:10:00.000-08:00

Embodied offers the easiest and fastest way to increase your ultimate ins magically by at least 200%. This will assistance to deliver your regulate in gift or dossier immediately to your subscribers forfeit them having to trial to massed page or check their email.

Note: This software requires you to regard an autoresponder account which you all should admit if you ravenousness to habit a record and make a extensive occasion living online.
If you dispatch not deem isolated yet, click here to get an get operation account.

Instructions

Configuration: Generate an optin spawn character appropriate 4 easy steps. receive your autoresponder report details, words messages etc. to set up configuring your start to your needs.
1. intuition on ‘Start Wizard’ on the initiation reclusive relief corner of the manner window and Step 1: hang around Your Favourite discover Setup, which is either ‘Use need templates seeing popular autoresponder services’ or ‘Paste html code from your ritual autoresponder service’.
Popular autoresponder services include:
• EmailAces.com
• GetResponse.com
• Aweber.com
• 1ShoppingCart.com

2. ensuing you click on ‘Use deprivation templates seeing popular autoresponder services’, you would turn up at ‘Form Setup’.
Here, you leave lust to input the subsequent details:
• Autoresponder Service
• Your Account ID / Merchant ID / User ID
• List or Campaign advance / shortage Autoresponder ID / record ID
• avoidable Tracking Mode
• unnecessary Redirect URL
• discover duration Text
• submit Button Title

3. After inbound unexpurgated the superior details, you will time in at parade 2: ‘Domain again train Info’. Input your website’s domain, and select the yield Location or choose the folder spot your website's HTML files are usually stored. You boundness correct the Form Name, stage width and elevation to your preference. wavelength on ‘Next’ to proceed.

4. You will arise at the panel trudge 3: ‘Enter the topic to personify displayed in various messages and prompts’. Firstly, you can preview the ‘Progress Bars’ also certified apart external of 4 choices by clicking on ‘Insert progress bar’. The html impartiality commit equate input moment the text field
Then incorporate connections the matter for the sequential fields:
• Optional Waiting material second Contacting Server: displayed in a pipeline position immediately
after the ‘Submit’ button is pressed by the prospect.
• Missing quote Prompt: displayed in an jocund message when the form's present field is blank.
• gone or obsolete Email Prompt: displayed pull an mirthful message when the form's e-mail label field is destitute aught or firm contains an former e-mail address.

Do not scorn to upload the conceit row material to your ‘Progress Bars’ to your web server. You will embody prompted when you sagacity on ‘Insert progress bar’

5. At pace 4: ‘Describe what to roll in closest a rewarding doorjamb of your form’, you power select again bear the details seeing individual of the following items below, which consign come from your form ensuing it has been successfully erudite to its destination.
The items are:
• To scene a text message
• decorate a webpage
• To pomp an theory – You commit solicitude to delineate the lane seeing the method to find real and corporeal bequeath automatically sampling the hypothesis you provided matter the output folder further motivate the HTML to fanfare that image.
• failure message

Click on ‘Next’ to proceed.

6. You are thanks to ready to use your generated found. You care cache legitimate direction the later formats:
• Save in that webpage
• plant charter hold your clipboard to adhesive force your html editor
• grasp as Wordpress plugin
• save in that Wordpress sidebar widget
• Upload your trellis page to your mesh server along disguise the "sub pages" that get your form's adduce. For example, if your form’s instance is “Form 1”, the names of the subpages are owing to follows:

Form1_frm.htm
Form1_trn.htm
Form1_err.htm
Click on ‘Finish’ to welfare your form.

If you selected either ‘Save in that web page’, ‘Save now Wordpress Plugin’ or ‘Save whereas Wordpress sidebar widget’, one's darnedest to the harvest Folder to routine the exported plan besides its pertinent files. Upload the necessary files which pick up ‘optinb.php’, your exported .htm line besides intact your image files onto your openwork server.

7. You charge save your configuration by clicking on ‘Save Configuration’ and tax live another situation for that you do not opine to retype any information.

8. When you desire to salvage a saved configuration, due discernment on ‘Load Configuration’ adjoining clicking on ‘Start Wizard’.

Download it here

Great for checking your rival's popularity with this tool

2011-01-26T16:01:00.000-08:00

Website Multi Tracker is an easy to betterment again activating desktop application that you can boon to track changes in elaborate sites - exemplify honest your own thanks to positively for your competitor's! palpable cede unshackle your hands connections having to constantly scrutiny up changes reputation your competitor's blogs and web-pages. This is a software that makes tracking your web-pages and your competitor's web-pages humdrum and royal.

Instructions:
Step 1: Open the application.
Step 2: To number among a web-page to your list, click on 'Add Item'.
Step 3: Enter the following information:
portion Name: mention of the web-page you are tracking/monitoring
component URL: The URL at which the web-page is found divination on ‘Search’ to set up searching.
Step 4: Check the pannier attached 'Checking Schedule' and wonderful the frequency of the admit. Input the notability domination terms of minutes, hours or days.
Step 5: distinguished the type of case control which you would pleasure in to correspond to notified.
Step 6: awareness on 'OK' to keep the item.
pace 7: Repeat steps 2 to 6 besides to enter another web-page.
Step 8: Software begins to leader also passageway changes prerogative the sites. Modifications to the whereabouts will perform revered under 'Last Status' column.
stride 9: To rectify the freight or tracking preferences of an item, select further then click 'Edit Item' in the hook below.
Step 10: To recognize an part for changes disoriented having to wait for the likely check, choice the item and then intuition on 'Check Item'. new to give blessing all items, wisdom on 'Select All' and thereupon 'Check Item'.
Step 11: To drop a web-page from the list, select again then sapience on 'Delete Selected'. likewise to omit whole the web-page from the tracking list, insight on 'Select All' and then 'Delete Selected'.

Download it here

All of known search engine will look for a great backlinks for your website/blog with this software

2011-01-14T17:52:00.000-08:00

This great thing allows you to yes for the no. of backlinks you believe on six basic question engines and databases and and the no. of pages you have indexed on the Google, Yahoo besides MSN through measure website you constitute. You power also use rightful to spy on your encounter hidden them knowing!

Instructions

1. intuition on the ‘Add Sites’ button further type influence the url of the website(s) you would like to gather cue for.

2. drift on ‘Gather Data’.

3. Wait being the contact to turn out. You burden set considering the Google PR, Alexa ranking, no. of backlinks from Google, Yahoo, Altavista, Ask, again Alltheweb. You engagement and position results thanks to the bear of pages indexed importance Google and Yahoo dig into engines.

All these commit support leadership policing your SEO efforts besides further take in on your competition.

5. wisdom on ‘Save Results’ to grip your results.

6. Either forgather to gather data thanks to more websites or drop the results besides start.

Download it here

Looking for more keywords? Then get this software to get all the benefit and updated

2011-01-14T17:42:00.000-08:00

A device offers the easiest further fastest entrance to compile a stuffed database of keywords for integrated of your internet marketing efforts. You can besides analyze the amount of competition juice slice function sell and also uncover covert and constructive markets within just a few minutes.

Instructions

1. Click on the ‘Main Keyword’ button again singularity effect the keyword you would rejoice in to search for.

2. perspicacity on ‘Gather Keywords’.

3. Wait as the 100 keywords and the no. of daily searches to appear.
This consign bestow you an clue of the amount of sweat there is through your targeted keywords.

4. Either choose to conduct searches over further similar keywords by clicking on the ‘main keyword’ button further besides keying prestige a new related keyword or clicking on the ‘Add Keywords’ button to carry your confess keywords manually.
Note that the also keywords will attend unbefitting the individualizing 100 keywords you’ve generated. If a popup appears to investigate you to append a captcha code, just chance the instructions.

5. When you’ve gathered enough keywords, drift on the ‘Gather Data’ button to generate the character of searches on Google, Yahoo and MSN hunt engines. This will apportion you an indication of the cipher of concourse you have whereas the three cardinal search engines.

6. vision on ‘Save Results’ to put up your results.

7. To channel keyword survey owing to a another check of keywords, click on ‘Delete All’ button at
the boat to clear the results.

Note: A fortune check appears whenever you effect 7-10 searches within 30 minutes. It comes from the wordtracker site which we're extracting the latest from.

You should be adequate to download the thought and fill the germane characters in,but there are times when solid fails.

In branch case, if rightful fails, simply voyage http://freekeywords.wordtracker.com and you'll perform able to fill pull the captcha right there.

Download it here

A box that will put professional information at your site/blog

2011-01-14T17:34:00.000-08:00

Commit guide you owing to the flurry of creating professional info boxes step-by-step! By utilizing learning hit to help you shroud crank outward your counsel boxes, you'll sell for able to provide a ton of character dirt to your web visitors again enhance their surfing miracle on your sites. That will certainly make active them wanting to show up traject owing to besides owing to again.

Instructions:
Step 1: counsel box Settings
You can work the border, size, font, color also background of the orientation boxes which are displayed subservient for a preview.
As you make changes to the values grease the settings, you can instantly preview how the message boxes commit noticing like.
Once done, observation the next button.
Step 2: capital the target incitement of your material box
You be credulous 4 choices how you want the word boxes to stage displayed. You can either cluster if you want real to appear when the user will hover their mouse on the
(a) matter link
(b) Image
(c) Table
(d)

tag.

Choose anyone of them according to your preferences. forasmuch as go to next step.
Step 3: build the enchantment of your what's what box
This is locale you enter the words of your score basket. You right consider to arise the structure adore the preview hold step One.
Step 4: Generate
You fit opine to wisdom the button "Finish" besides voila!
A window consign popup again will impart you seat the html file has been generated on your PC. Then, you conceive to sampling and adhesive the javascript judicature provided within your < head > tag:

That's corporal. You are done!

Download it here

A effective software that will help you to know new trends online fast

2011-01-14T14:25:00.000-08:00

Online Trends Searcher is an effective, easy-to-use desktop application which will trawl leadership the freshest, most popular online trends as perfectly thanks to second you occasion long tail keywords that thousands of prospects the globe since are searching for! You can also trade in besides export the results of your searches in a manageable tie up of seconds tailor-made by clicking trivial buttons direction the software! That leave naturally enjoy you a ton of time further effort!

Instructions:
Step 1: Open the application.
Step 2: Google touchy Trends.

The aspiration commit generate the register of rise 100 trends from google.

1) engagement now - Generates kickoff 100 showdown list from google.
     (Reminder: We avail that you favor the joust until 1 contingency gone. If you      forced to tiff the results, stable may caused some distorsioned on the results).

2) Export impact - You engagement export again place the results to a line just hang out a      location to keep the influence. The file is prerogative .csv format, you liability opened legitimate using      Microsoft Excel or induce opening Calc.

3) Select unabridged - Selects whole-length the results.

4) shining Selection - Clears ruling on the result.

5) except Selected - Deletes Selected result.

6) exclude whole enchilada - Deletes entire of the result.

Step 3: Google Suggest.

This is position you enter a keyword or keyword spell you long to burrow since results.
1) acumen 'Add Keywords' button to add keywords or keyword phrase here that you savor      to dig into. You encumbrance combine miscellaneous keywords simply by inbound particular per line.
2) Click 'Get Suggestions' to cause impact. Wait considering the impact to appear.
If you embody mosaic keywords or keyword phrase, you culpability 'Get suggestions' blot out just unique drift by highlighting the keywords by revenue 'shift' or 'ctrl' button and left click the mouse.
It incubus slant oracle suggestions in the useful panel of each keyword by clicking the keywords power keyword phrase.
It trust obtain improvement to 10 suggestions per keyword or keyword phrase.
3) awareness 'Stop' to terminate effect to appear.
4) sagacity 'Export Results' to control your results.
5) click 'Select All' to skillful plenary the results.
6) acumen 'Clear Selection' to halcyon the verdict on the result.
7) observation 'Delete Selected' to omit the selected result.
8)Click 'Delete All' to delete unitary of the result.

Download it here

Spend less time searching for niche with this software

2011-01-14T13:42:00.000-08:00

This software is an not burdensome to use desktop undertaking that will aid you check independent the sabotage of contest in your niche, besides design down your examine juncture in half also succour you effect clouded niches with untroublesome affair you can betterment juicy in! By utilizing Google Ads roast to settle delve into on Google Ads, you leave rear little-known niches significance congruous a affix of seconds! That bequeath naturally grip you a ton of occasion also effort!

Instructions:

Step 1: Open the production.

Step 2: To burrow now a fixed keyword or keyword phrase, good interpolate it inside the ‘Keyword’ look into calling.

march 3: drift on ‘Search’ to generate searching.

Step 4: To delete the research results, sapience on 'Clear Results'.

hike 5: To export your explore results, just select the layout by clicking on ‘Export to CSV' further specify the location to grasp the effect control. The results bequeath impersonate saved magnetism .csv format which can act for opened with Microsoft Excel.

Download it here

10 Tips to Maximize Referrals from Centers of Influence (Cont.)

2011-01-07T08:37:00.000-08:00

   7. Agree on how often you and your COI should meet. For some very active referral resources, once per month might be appropriate. For moderately active referral resources, once per quarter is may be enough.

   8. What do you discuss when you get together? Items 3, 4, and 5 above! It's a never-ending conversation as your respective businesses evolve.

   9. You should also work on the business friendship. Meaning, get to know your Centers of Influence in ways that go beyond the core work you do. The more you genuinely like each other, the more productive your relationship will become.

   10. Never assume a Center of Influence relationship needs to be reciprocal in terms of referrals. You can have many Centers of Influence happily giving you referrals because they truly value the work you do and want others to experience your value. Sometimes that's enough. Assuming otherwise may cause you to discount the potential value of a COI. And the value you bring to them can come in other forms - such as helping with their marketing plan and/or just being a sounding board for their ideas - personal or professional.
If I had to distill the above items in a few words it would be:
Formalize your approach to meeting and nurturing COI relationships.
Formalize the relationships themselves.

How Persistent Should I be with Referral Prospects?

2011-01-07T08:35:00.000-08:00

This issue of this blog is my response to a question from one of our readers. Teach me a bit about how frequently to call referral prospects when they don't immediately return my calls. Daily seems too much. Twice a week seems to be a question. Weekly seems to take too long to get with people?

Introductions vs. Referred Leads

The days of "referred leads" are pretty much over. Getting names and phone numbers of prospects without getting introduced in some way just isn't effective anymore. So, it's always important that we work from introductions these days. We want our referral sources creating connections for us. When the referral source sends an email or leaves a voice mail - letting the prospect know why we're calling and why they should take our call puts us in a much better position to have our prospect return our correspondence.

Being Professional Persistence vs. Being a Pest

How you handle contacting the referral prospect is critical if you want to get more referrals from your referral source. Treat this persistence process very carefully. If you are perceived as a pest by the new prospect, that will get communicated to the referral source. The result will be no more referrals from that source.

Because of this, handle your referral prospects with great care. When calling a referral prospect - hopefully who knows you'll be calling - leave a voice mail or email, then wait a week. Then once more. If you have both email and voice mail - send the email first and then leave a voice mail. If a week after the second message you have still not heard back, call the referral source! Let them know what you've done so far and say something like, "George, I wanted you to know that I've attempted to reach your sister a couple of times. I sent an email and left a voice mail. Obviously, I don't want to be a pest. What do you suggest we do next?"

I purposely use the word "we" above. Getting referrals and getting connected to your prospects is a collaborative effort with your referral source. Why? Because you both believe in the work you do and because that's what it takes to get the prospect's attention these days.

Following up Email Introductions

Personally, I'm getting most of my introductions via email and I love it. I send the new prospect an email saying, "I would like to present myself as a resource for you. Can we set up a brief phone call to get the conversation started?" I always use the name of the referral source in my subject line for the first one or two emails to the new prospect, so they open my email.

Also, keep the referral source in the loop every step along the way. Let them know when you speak to the prospect. Let them know if/when you meet. If the prospect becomes a client, get permission from the client to share the good news with the referral source. And, again, if you're having trouble reaching the prospect, let the source know sooner than later. Sometimes the referral source will come to your aid and help create a better connection.

If this introduction falls through the cracks, bring it up the next time you meet with your referral source. You may be able to revive it. Also, this client and prospect may be good candidates to bring to a marketing event.

10 Tips to Maximize Referrals from Centers of Influence

2011-01-07T08:32:00.000-08:00

Here are a few tips designed to help you grow your own personal sales force:

Become disciplined about doing something every week to meet new Centers of Influence or strengthen your current COIs. Working a few weeks in advance, schedule one meeting (or meal) per week with a potential COI or current COI. Consistent activity in this area is critical to making this strategy payoff.

Set a goal of how many and what types of COIs you'd like to have. How many CPAs, attorneys, tax preparers, real estate agents, mortgage brokers, and businesses owners do you want to have as part of your own personal sales force? Then go about meeting these folks.

What's the best way to meet COI's? Referrals from your clients and current COIs. You can meet these folks through networking events and the like, but direct referrals are always the most effective way to go.

Never assume you are referable in their eyes. And just because you give them referrals, doesn't mean they'll automatically give you referrals. In fact, giving referrals doesn't make you referable. When they truly trust you and understand the value you bring to others, you become referable.

Never assume a COI knows how to give you referrals in an effective manner. Discuss it with them. Teach them how you like to be connected to good prospects. If you are a referral resource for them, ask them how they want you to connect prospects to them.

Never assume a COI knows who fits your business. Teach them. Bring it to life with anecdotes, stories, and case studies.

Are You Running Your Business with One Foot on the Brake?

2011-01-07T08:25:00.000-08:00

Are you Marketing Financial Products and Services? Or Are You Marketing Something Else?

A critical element to your ability to market your business is knowing the difference between what you are marketing and what you deliver. You are not marketing financial planning, investment advice, insurance products, investment vehicles, etc. Those are your deliverables. Don't get me wrong, these things are the basis for your business. They are important tools in helping all your clients achieve and sustain financial dignity (and even prosperity).

However, if you are making the mistake of marketing yourself as a planner, agent, advisor, etc., you could be running your career with the brakes on. I believe that your main marketing message should be about trust and confidence. A successful relationship with a client is based on mutual trust. And all the products and services you help your clients put into place are designed to help them feel more confident about their financial situation. Therefore, as you craft your various marketing messages, you must build them around these two central themes. I'm saying you should merely ask your prospective clients to trust you. How you talk/write about your business will either engender trust or not. You need to "show up" trustworthy. And, of course, one of the easiest ways to build trust quickly is to work from referrals. Before the end of this year, or shortly into 2011, sit with everyone on your team (or by yourself if you don't yet have a team) and examine all the ways you talk or write about your business. Are you speaking to the two most important decision-making questions in your prospects' heads: 1) Can I trust him/her? 2) Will they help me feel more confident about my financial decisions?

Getting More and Better Referrals from Your Centers of Influence.

Look at every current COI and potential COI relationship in your life and compare it to this simple check list of 4 items. If you have not fully covered these four bases, then your COI relationships will never be as productive as possible.

My Centers of Influence know why they should be introducing me to others. They know my value. They know how I impact the lives of others. They know the value of reciprocity. I am fully referable in their eyes.
My Centers of Influence know who fits and who does not fit in my business. They introduce me to the right types of people - so I can apply my processes and do valuable work.
My Centers of Influence know how to introduce me in the most effective manner. We've discussed the importance of providing me (or each other) with introductions - not just word of mouth.
My Centers of Influence know exactly how I go about contacting the people they introduce to me. They trust my process for receiving their referrals.

The Major Cause of Call Reluctance By Gail Goodman

2010-12-17T20:30:00.000-08:00

In the financial services profession, it seems everyone agrees that there is such a thing as "call reluctance." Managers and trainers use this phrase when referring to specific behavior - i.e. someone not willing to get on the phone and schedule their appointments. When I ask managers and trainers "Why do you think your agents are avoiding the phone?" Nine times out of ten their answer will be "fear of rejection." If I ask a class of producers, I get the same answer.

I disagree. Follow my line of thought:

First, how can someone in sales be afraid of rejection? No one sells everybody they see, but yet, the morning after we don't make a sale, we wake up and go after the next sale. If we were truly afraid of rejections, then we wouldn't be in a sales career. Sales people have what I call a "rubber personality." Like a rubber ball, if you push us down, we bounce back up.

Second, and more importantly, I have seen many "call reluctant" people get on the phone after admitting in class that they were suffering from this malady. What happened? Usually, their rapid change in behavior and attitude came from being given a script that sounds more genuine to them. If you offer an advisor better words to get their message across - lo and behold - they get on the phone. It seems that being "call reluctant" is an easily changed behavior.

I think something else is going on. Let's talk about your average advisor. You probably have many advisors like this.

First
They're probably a pretty smart person. This industry requires a certain amount of "smarts" for initial admission.

Second
They probably possess an out-going, people oriented personality - and genuinely like most people.

Third
They most likely have strong verbal skills. Most sales people do. Advisors are great talkers and can engage all types of people in conversation.

Lastly
We'll assume that they have faith in their ability to make their own success. People in a commission- only position have to possess this personality trait.

If you take an out-going, verbally adept, self-reliant person and put them in front of a phone and they think they will sound like blubbering idiot, they won't pick up the phone.

The answer to the problem is simple: Train people to do something before you ask them to do it.Too often there is an assumption of skill when we recruit smart, out-going, talkative people. Phoning requires good talkers. But that does not necessarily mean that our advisors know how to set an appointment.

It behooves every management team to provide a systematic, easy-to-understand way of training new recruits on the phone. Let me emphatically say that "Watch me" isn't a training methodology. Imagine my ski instructor doing the same thing. He takes me to the top of a big slope, I'm terrified, and all he does at my lesson is say "Watch me." And off he goes. Do you think I feel like I can ski? No, and neither do your new recruits. The ability to talk and be outgoing does not immediately translate into appointment setting phone skills.

"Call reluctance" is a product of insufficient training and supervision of this critical career breaking skill. As a manager, you are responsible to provide reasonable training to your new advisors, and as a new advisor, you must seek out on-going education to keep up with the changes that are required on the phone.

Thank you, Gail! Good insight. To me, this is all about confidence. In fact, all success in our life boils down to confidence. Generating referrals isn't rocket science - it's just a matter of confidence. Having the right words, the right process, and lots of practice builds confidence. And, of course, a little early success never hurts.

The same is true for calling prospects to set appointments. Providing the right training produces confidence in your advisors.

3 Steps to Positive Word of Mouth

2010-12-17T20:23:00.000-08:00

Here are few questions to think about as I lead into the topic for this issue of this post:

When your clients talk about you to others, what are they saying? Do you have any idea?

Do your clients talk about you in glowing terms, neutral terms, or worse? (Hopefully glowing!)

If they were asked to describe what you do or the types of people you serve the best, would they have an articulate answer?

What about your Centers of Influence? Are they talking about you in a way that gets people excited about hearing from you?

What does your word of mouth look like and can you have any control over it?

If you're uncertain what your word of mouth looks like, you're not alone. This is not a concept most people pay attention to. However, it is very important to your future success.

One of the reasons why you may not be receiving the quantity and quality of referrals you would like is because your clients don't really know how to talk about the work you do - and many also don't fully understand who your practice is geared towards these days.

Your chances of getting more and better referrals is greatly increased when you're clients know how to spread the good word about you. Here is a 3-step process to help you generate positive word of mouth and generate tons of new clients.

STEP #1 - Ask Your Clients What They Are Saying About You

For the next 2-3 months, every time you're sitting with a client (for whatever reason), say something like this, "George, my team and I are in the process of formulating some new marketing strategies. One aspect of this work is how we talk about the work we do, what we do, how we do it, who we do it for, what makes us different, etc. You can be a huge help to us. If you don't mind, I'd like to ask you four questions. I'm very curious about your answers. Okay?"

Of course, your words may be different, but you get the idea. Assuming they give you permission to proceed (which 99% of your clients will), here's the next part of this conversation:

"If you were talking about a friend, family member, or colleague about us and the work we do, how would you answer these questions?"

"What do we do for our clients?"

"How do we do this for our clients?"

"Who do we do it for?"

"What makes us different?"

Be prepared for a wide range of answers. Some of your clients will have no clue how to answer these questions. This will be a great wake-up call for you. And, some of your clients will surprise you with some very articulate answers and great verbiage you can use later.

Thank each client for candid answers and, in most cases, their kind words. After you do this for 2-3 months, move on to Step #2. (And yes, you can do this over the phone too - as long as your client has the time.)

STEP #2 - Formulate Your Desired Word of Mouth

Sort through all the various responses you received from your clients. Capture the good stuff.

Formulate your own responses to these questions. Read them out loud. Tighten them up until you have very clear and succinct answers.

Get feedback from your staff, team members, and/or colleagues. Refine your answers.

Get feedback from others in your life - friends, family, and a few select clients.

STEP #3 - Communicate it to Your Clients

Now that you have clear and succinct answers, let all your clients (or at least your 'A' clients) know your answers. Teach your clients how to describe your business. You can do this verbally over the phone or in person. You can also communicate this process to your clients in a letter.
You can say something like, "Over the past several months, many of you know that my team has been working on some marketing strategies. We asked some of our clients to help us think about how we describe our business to others.
"I'm taking the time to tell you about this because there may come time when you identify others whom you think should know about the important work we do. And when those times occur, we want you to be able to describe our value with clarity and confidence."
Then you tell them, or show them, the final answers to these four questions. I put final in italics because this is an evolutionary process. As your business changes, so will the way you (and your clients) talk about it.

It's a good idea to bring your Centers of Influence in on this process. They, too, need to know how to talk about you in a clear, succinct, and confident manner.

Refining Your Referral Language

2010-12-17T20:17:00.000-08:00

Step One - V - Value Discussion

With the theme being "transitions," I should talk about getting the value discussion started - transitioning from another item on the agenda.

In review meetings with established clients, here's my favorite language: "Let's put the economy aside for a minute. Let's put the market aside for a minute. Let's talk about something we can control - namely - our communication and our relationship. Is there anything you feel we can improve upon in this regard?" Discuss "What has been working? In what area do you believe our relationship has been most valuable to you?" (Alternate: "How have we earned your loyalty over the years?")

At the delivery of a plan or policy: "We've been through an important process, have we not? I've asked you a lot of questions. You've been very forthcoming with the answers. And here are the fruits of our labor. Tell me the value you feel you've gotten from the process."

Step Two - I - Treat the Request with Importance

The transition from the value discussion to the request of referrals is where the most people seem to get stuck. It need not be difficult and, again, any difficulty is usually the result of not writing out a script and/or not practicing enough.

Here are 3 possible transitional phrases. I'm certain there are many more possibilities.

"I'm glad you see the value in the work we've done, with that in mind, I have an important question to ask you."

"I'm glad our relationship is on solid ground, and because of this, I have an important question to ask you."

"That's nice to hear. Thank you. I have an important question to ask you and wanted to make sure that I have a happy client.

Step Three - P - Permission to Brainstorm

There really isn't a transition from the I to the P. It's pretty much a straight course.
"I'm glad you see the value in the work we've been doing. Because of that, I have an important question to ask you. I was hoping we could brainstorm a bit to see if we can identify some people you care about who should know about the important work I do. Can we try that for a little bit?"
"I'm glad our relationship is on solid ground. Because of this, I have an important question to ask you. Let's put our heads together to see if we can identify some folks you think should know about the work I do. In fact, I've identified two people in your life, for whom I might be a great resource. Can I run them by you to see what you think?"
Many variations for this conversation. Find the words that feel comfortable for you.

Step Four - S - Suggest Names & Categories

There's not much transition needed here, but here are a couple of possible scenarios.
Assuming they said "yes" to our request to brainstorm or explore. . .
"Well, We're just brainstorming here, no pressure. Let's start with a couple of your family members you mentioned during our last meeting . . . "
"Great. I wanted to run by you a few categories of people we do some important work for - just to help trigger your thinking a little. For instance, we often do some very important work for people who are changing jobs - or recently changed - say in the last year or so. Who comes to mind?"
So that's it. Some language you might find helpful as you craft your own scripts.
Remember! Once you write out your script, practice, practice, practice. Amateurs practice until they get it right. Masters practice until they can't get it wrong!

Getting Your Prospects to Return Your Calls

2010-12-17T20:11:00.000-08:00

Getting prospects to return your calls is one of the most frustrating problems we experience. We can be 90% sure a deal will close in the next week and suddenly, silence. If you keep calling, you appear desperate and annoying, so what do you do?

Before you drive yourself completely crazy, take solace in the fact your competition faces the same problem. However, that alone won't pay the bills. Before exploring some tactics that will help you get your calls returned, first ask yourself, "Why don't prospects return my calls?"

Here are some of the more common reasons prospects don't return calls:

Fear - Most people don't like confrontation. They would rather completely avoid you, than deliver you bad news.

Too Busy - Prospects are bombarded by calls every day. Even though returning your call may only take 5 minutes, the thought of having to talk with a sales person when they have nothing new for you and a pile of work on their desk can seem like an hour. In addition, if they have 10 similar calls that day, it will take an hour.

Lack Urgency - If their problem hasn't reached their pain threshold, they will lack a sense of urgency to fix it. Without pain, their problem isn't a high priority.

No Value - If you are leaving messages that don't provide additional value or a specific reason for them to call you back, there is no point for them to call you. "I'm just calling to see if you got my brochure (or made a decision)," won't stimulate someone to return your call.

How do you get people to call you back?

Your first action with your prospect is to establish the ground rules and expectations. Your prospect needs to know it is okay to say, "No."

For example: "Mr. or Ms. Prospect, I appreciate the opportunity to speak with you. At the end of today's meeting, my goal is for us to establish if my product or service is a good fit for you and your company.

In order to do this, I'd like to ask you some questions, so I better understand your business. Are you okay with this?

If at any time during our conversation today or future conversations it becomes clear to you that we aren't a good fit, or you decide to go in a different direction, are you comfortable with telling me, "No"?

In addition, if at some time I need you to return a call or reply to an email for additional information or to determine what you want next, which method do you prefer? Great, let's get started."

By doing this, you are laying the ground rules. If they don't return your calls, politely remind them of this conversation. This doesn't mean you email or call them every other day. Give them an opportunity to respond.

I suggest at least 4 business days between contacts.

Let's say, you've laid the ground work, and your calls still aren't returned. Here are some specific techniques you can do to reach your prospect:

Use Email: Many times if a prospect can't be reached over the phone, an email is your best alternative. I'll often include the following in the Subject Line: John, regarding your request about . .

Fall on Your Sword: Don't come across as upset or demanding. Take the opposite approach: "Mr. or Ms. Prospect, unfortunately we've been unable to connect, and I'm starting to feel like I'm becoming an annoyance. I certainly don't want to be a pain in your side, but I'm feeling like your situation has changed.

Please let me know what's changed, and how I should best follow up with you." This politely lets them know they haven't returned your calls, and they appreciate your graciousness.

Contact the Receptionist or Assistant: That's right, call the receptionist. Let them know you have had trouble connecting. See if your prospect has been out of town. They may even have information that sheds light on the situation. You may uncover some important internal politics or changes that are happening.

Fire Your Contact: If everything else has failed, it's time to fish or cut bait. Reach out one last time, to inform them you are throwing away their file. Believe it or not, this will get some people to realize it's time to make a decision. If it doesn't work, walk away knowing you're better off spending time with real prospects.

One final thought. Sometimes deals fall through. In this case, the best thing you can do is to build top of mind awareness. Create your own drip marketing campaign, so when someone is prepared to move forward, you are at the top of their list.

7 Simple Referral Tips by Bill Cates

2010-12-17T19:50:00.000-08:00

Host a Wii Party

One Boot Camp participant told us about very successful client (bring-a-friend) event. She hired a party planner to help her put together a Wii party. She had 6 stations in a private room in a local pub. She said that all her clients had a blast playing Wii tennis, baseball, bowling, etc, without their children making fun of them. This event has already yielded 4 new clients with several more possible.

Help Clients Promote their Business

Another Boot Camp participant told us about an event where she hosted a party at her home for many of her small business clients (and salespeople, etc.). The purpose of this event was to introduce them all to each other to see what alliances or even direct business might be generated. Her clients were invited to bring their promotional literature and promotion products (chachkies). When you give referrals like this, referrals tend to come back to you.

The Power of Scarce Resources

Here is an age-old marketing strategy. How you can apply it to your business? One of the Boot Camp attendees told us about a remarkable phenomenon that happened to her in 2008. When the stock market was tanking, she informed her clients that, for the time being, she could not take on any new clients. She wanted to focus on helping all her current clients get through this tough period. Her phone began ringing off the hook! "I need you to work with my parents!" "My business partner was about to call you." "Can't you take one more?"

Limiting her resources created more demand. How can you apply this to your practice? Are you allowed to put "by referral only" on your business card? Can you tell your clients that you only have X number of slots available this year for new clients? Can you tell them that you need to be very careful how many and what types of clients you choose to serve so that you continue to bring them a high level of service? Brainstorm this with your team and/or some of your colleagues.

Creative Centers of Influence

One advisor at the Boot Camp has tapped into Executive Recruiters as a great source of high-quality referrals. When people are changing jobs, they probably need you! You can meet these folks through your client base and by going to chamber of commerce events and other business events. You can also find them through internet searches, but I always recommend relationship-based methodologies first.

Keep Finding Ways to Bring Value

You've heard me harp on the necessity to always find ways to bring more value to your clients - to become an indispensable resource. A resource that came out of the Boot Camp was the websitehttp://www.scholarshipcoach.com (this site is f-r- e-e). I'm not endorsing this site, per se. You should check it out before you recommend it. The point is, you can help your clients in all aspects of their financial lives through the work of others. Look for other types of advisors, books, and websites that you can refer to your clients to help them with financial matters you don't handle directly.

Business Friendships Create Loyalty and Referrals

Here are a few websites that will help you work on your business friendships with your clients.http://www.BirthdayAlarm.com allows you to enter all your clients birthdays and then will remind you when it's time to send a card. http://www.SendOutCards.com/billcates will do this too, but allows you to send out a real paper card for all sorts of occasions. At http://www.dmarie.com/timecap you can put in the date of a client's birthday (or their child's birthday) and come up with all sorts of fun and interesting information. For instance, the year I was born bread cost $0.16 a loaf and gas was only $0.27 per gallon. You will have to figure out what year that was.

How do you want your clients to feel about doing business with you?

As you continually work on your client-service model to provide your clients with the best possible service and build the best possible relationships, keep this thought in mind, "How do I want my clients to feel about doing business with me/us?" By you and your team asking this question every step along the way, you will be more creative and more client focused. Then, translate the answers to this question into specific action steps, items on your check lists, etc.

Referral Study Groups That Produce Results

2010-12-17T19:45:00.000-08:00

By Bill Cates

I just delivered a full-day referral program to a financial company in Atlanta. Right after lunch, before I was to resume the program, the leader of the firm challenged the 60 people in the room to take referral generation to the next level. She announced the formation of a 15 member Referral Study Group. She told the group that only people who attended my session were eligible to be a part of the group. She told them that while the group was limited to 15 people, she wouldn not necessarily pick 15 people. She stated that she intended to interview each applicant for group - to make sure they belonged.

I think creating this "exclusive group" is a brilliant move on her part. It brings out the competitive nature in her advisors, so they want to prove they belong.

She and I discussed what criteria she would use to decide who could join this elite Referral Study Group. Here are a few of the things we decided:

Hungry for new clients - everyone in this group needs to be in a growth mode.

Evidence they will implement - if an advisor has signed up for other initiatives in the past, but did not take the action necessary to produce results, she probably wouldn' t let them in this group.
Evidence of referability - to take full advantage of this Referral Study Group, the advisors needed to be referable. What's the point of getting them to be more proactive for referrals if they aren't highly referable? One barometer of their referability is that they are getting some referrals without asking for them.
Equal level of commitment - she wants to make sure everyone in the group starts with a high level of sustainable energy and commitment to acquiring more clients through referrals.

After my presentation, she told me that she already had enough people to form the group, but still intended on being picky. She only has so much time to devote to such a group and needed to make sure this initiative would be well worth everyone's time.

With this as the backdrop, here are a few thoughts about how to make your Referral Study Groups a success (or study group for any initiative).

Shared Commitment to Results

It is critical that every member of the group have a high- level commitment to producing results. With this, comes a high-level of commitment to stepping out of one's comfort zone. While it's not always easy to measure this, you must do your best. One thing that might help is to tell them that "quitting the group is not an option." Set the group to run about 6 months; meeting attendance is mandatory; and quitting is not an option. These three simple rules may help you separate the wheat from the chaff.

Practice and Coaching

One of the prime activities of a Referral Study Group is practice; role play; drill for skill - whatever you want to call it. I've been teaching my referral system for over 14 years and one of the critical post-training activities necessary to produce results is practice. Advisors need to write out their scripts and practice, practice, practice. Asking for referrals is not rocket science, it's all about confidence. The road to confidence is paved with practice.

Keep Finding Ways to Bring Value

Business Friendships Create Loyalty and Referrals

How do you want your clients to feel about doing business with you?

5 Referral Killers

2010-12-17T19:40:00.000-08:00

Here are 5 surefire ways to kill (or at least diminish) your chances for getting referrals from prospects, clients, and Centers of Influence. If you have been following my work for some time, you have probably already heard me address these issues in one form or another. I hope you find this issue to be a very helpful reminder.

Not Being Referable

We have to start here. You will never get referrals from anybody if you're not referable in their eyes. It is a big mistake to assuming referability. Just because someone knows you and likes you, doesn't mean they will give you referrals. Just because someone understands the value you bring, doesn't mean they will refer you.

The three key elements of referability are Value, Trust, and Likeability. People will only give you referrals if they understand your value proposition, trust how you will handle the people they refer to you, and like you. Remove one of those factors and referability goes down dramatically - practically to zero.

Become a master at articulating your value. (Checkout the work of Leo Pusateri:www.PusateriConsulting.com. Teach your prospects and clients that you handle referrals with great care and confidentiality. Build business friendships. Build relationships that go beyond the core reason that brought you together in the first place.

Just Looking to Make the Sale

It is very rare for a product to make you referable. Okay, there are exceptions to this rule, but you are always better off making the referral about the value of your process and/or your client-service promise.

This is why you must always think in terms of "leading with value." Make every appointment with every prospect and client about bringing more value. You see, if you just try to make the sale, you will certainly make some sales. However, you will be doing it in a way that doesn't make you referable right away. It can take years to become referable in a transactionally-based business.

When you lead with value, not only do you make the sale, you do so in a way that builds referability quickly in a new relationship.

Making Referrals All About You

Whenever you talk to people about referrals, is the conversation about you or about the people you want to help? Do you say things like, "I'm trying to build my business and I can use your help" or "I build my business with referrals"?

Instead, make getting referrals about the value you bring to others through the products, services, and relationships.

Try saying, "Let's identify some people you care about who might value the type of work I do." Or, "Let's bring this important work I do to others."

If you believe in the work you do, how can you not want to bring your value to others (through referrals)? And when you come from a place of service to others, you are always on safe ground.

Not Coming Prepared

One of the least effective ways to ask for referrals is to leave it all up to your prospects and clients to figure out who they might introduce to you. It is much more effective to make the referral conversation a collaborative process - a brainstorming session.

From the minute you meet a prospect, start to pay attention to who they know. Be genuinely curious about others and with whom they are connected. Even in a short period time, you can often identify several candidates for introductions. You should always be prepared to suggest various categories of people for whom do you valuable work. I call them "trigger questions" such as people changing jobs, buying a home, etc, and "money-in-motion questions" such as a divorce settlement or inheritance.

Coming prepared for this conversation will do two things:

You will feel more confident in your request when you know where you want the conversation to go.

Your conversation will be more productive.

Instead of them drawing a blank and saying, "Let me give it some thought," you can say, I've identified a few people for whom I believe I can be an important resource, and I'd like to run them by you to see if you would be willing to put in good word for me.

Busting Referral T.R.U.S.T.

Once someone gives you a referral, how you receive that referral will either increase or decrease the chances of getting more referrals from that source. Here are five habits you must establish to ensure you increase the likelihood of getting more referrals:

T - Treat the new prospect like royalty. Whether they become a client or not, you want your referral source to receive positive feedback about you.

R- Respond immediately to referrals. Referrals have a short shelf-life. When someone gives you a referral, they expect you to act on it quickly.

U - Update your referral source along the way. Let them know that you are following the referral to its logical conclusion.

S - Say "thank you" to the referral source. Send a handwritten note. Send a small give if you feel inclined and your compliance department says it's okay.

T - Get the new client to thank the referral source. It is great for you to thank the source, but when your new client thanks them, that builds Referral T.R.U.S.T.

Remember, for people to give you referrals, they have to understand your value proposition, trust how you will handle the referrals they send your way and like you.

Build auto blogs

2010-12-11T22:28:00.000-08:00

AutoBlog Samurai is the first and only blogging software that helps you build multiple revenue streams online with a few clicks of the mouse.

This is one of it’s kind, never seen before software that can create profitable blogs with ease.

Auto Blog Samurai is a quality product and is created by popular internet marketer Paul Ponna who is also the developer and creator of bestselling software products such as Miracle Traffic Bot, Magic List Bot, Disc Mojo and Auction Acrobat.

Now with the AutoBlog Samurai software you can create 10, 50 or even 100 profitable money generating blogs that can each generate $1 to $100 a day in record time!

Introducing AutoBlog Samurai…

A breakthrough content rich profitable blog generation software. This software is one of its kind and is already powering 15,000 blogs around the world!

This is the most robust, easy to use and the most powerful blogging software available online.

There has never been a better time to make money online from blogging. With Google acquiring Blogger.com, and Wordpress becoming the most popular and widely used blogging platform, blogs have become the number one source of information online by attracting free traffic from search engines.
Many blogs are now rivaling the traffic of established news media sites such as CNN, Fox News and other popular networks.

How The Software Works -

So now that you know the power of blogging, you might be wondering, how does AutoBlog Samurai generate money from the blogs you create with the software.

Let me show you how the software works…

1) First thing you do is pick a niche. We will provide you with comprehensive training on how to pick the most profitable niches
2) Once you do this, the software does all your research and automatically writes unique content for you
3) Then, the software takes this content and automatically posts it to your blog
4) The software keeps updating your blog every day automatically without clicking a single button
5) You start receiving free targeted traffic as your blog and content are already keyword and SEO optimized.

It’s as simple as that! Your sparkling new money generating blog is created in 10 minutes or less.

Cutting Edge Features -

The software automatically updates your blogs for you every day so you can go ahead and create more profit pulling blogs without having to worry about updating the blogs you already created with the software.

The most powerful feature of Auto Blog Samurai software is that, it can create blogs in any language so that you can target people from various countries around the world. The software supports a whopping 42 languages so you will never run short of untapped niches or worry about saturation or be constrained to audience from one part of the world.

And the most shocking part of it all is that the software automatically writes the content for you in various languages… You do not have to know any foreign languages to use the software!

This is nothing like you have ever seen before and the software is completely compatible with the most popular blogging platforms!

The software is completely scalable to manage thousands of niches and hundreds of money generating blogs on autopilot. You can now manage a massive blog empire of your own right from your desktop without having to go through the hassles of constantly writing new content and managing hundreds of profitable blogs at once.

Auto Blog Samurai for List Building -

If you are a seasoned marketer who wants to build a massive email list using the software, this is a perfect solution for you. Now you can instantly place your opt-in forms in hundreds of blogs and generate thousands of new subscribers and a flood of new traffic to any offer you like!

As you may know, email marketing is the most profitable medium to generate money online. Using AutoBlog Samurai… Lead generation, traffic, and building multiple income streams becomes an absolute breeze.
Wave good bye to all the ebooks, expensive manuals and software tools that just automate one part of your business. With AutoBlog Samurai you have an all-in-one solution that can control blogging, niche research, traffic generation and list building, all under one easy to use platform.

It is like having your own army of virtual workers who work 24 hours a day and complete all the time consuming work for you!

Special Limited ‘Early Bird’ Discount -

Our beta testers and customers from around the world are already raving about the software due to its incredible proven potential and flexibility. This is your opportunity to grab this breakthrough technology at a very special introductory launch discount. Click here.

Tweetermatic Profiteer review

2010-11-25T12:35:00.000-08:00

You may already know that there’s a ton of information out there on how to make money online. Whether it’s an e-book, a CD or a webinar, the net’s totally saturated. Unless you get really lucky, you could spend years – and a ton of cash - before you find anything mediocre, let alone brilliant. And that’s assuming you haven’t given up or run out of money before then. It’s by no means a sure thing. Each week seems to herald the arrival of a new guru or a new product from the same old names. Now, tell me if I’m wrong, but most of what we see is the same old stuff. It’s just being churned out with a new name. Sure, there are a few decent products out there.

But how do you go about finding them?

If you’re in a full-time job with a family to look after, how do you go about separating the good from the bad, and the downright ugly? And without burning a hole in your pocket?

Let’s say you come across something exciting. A new product from one of those so-called “gurus”. It’s the “next big thing” and is going to make you filthy rich in no time at all.

A week later, suddenly the system’s not quite as simple as they made out. Or the techniques don't work quite as the track record claimed.

Then your first attempt loses money. You panic.

You try again and again, and then once more. But all you get are failures. Now, you don't know where to turn, or what to do. You end up nursing a huge loss and yet more frustration.

All you want is something that works.

Some of you may have spent hundreds, if not thousands of dollars already on get rich quick products. By the end of this year you'll probably have wasted another couple of hundred dollars on useless ebooks.And you already know that you probably won't make a single cent back.

We know what that feels like.

We’ve been there and we’ve seen it all. We’ve tried it all: Pay Per Click, SEO, MLM, Blogging, Adwords, Ezine Ads, Free Ads, Ebay…

You get the picture. Those were crushing times.

Sadly we still see people making the same mistakes.

I’m not going to tell you that our method’s some kind of lottery ticket. Believe me when I say there’s no such thing as instant, effortless online profit. We’ve been around long enough to know that.

But here’s what you need to understand:

You CAN succeed in making a good living online. You can kiss the day-job and the alarm clock goodbye further down the line. It’s not as hard as you think. You just need the right knowledge and the right tools. Click here to know more

An Honest Review of Blogging To The Bank 2010

2010-11-25T12:27:00.000-08:00

By now I think most people in the world know about blogs.

What most don’t know as there is a great income to be made as well for free.

Rob Benwell is only a mere 24 years old and has already made several million dollars. Early in 2006 he shared his secrets with the world in his highly successful Blogging To The Bank ebook and has made making money online a whole lot easier for everyone.

Just over two years after the success of his first book and over 20,000 copies sold of it and the 2007 2.0 update he is now releasing his third version of Blogging to the Bank helping to wet our appetites and keep the fat bucks rolling in.

I got this book as soon as I could and it covers quite a lot of new information and techniques to adapt your blog to the new demands of the major search engines. Many of the techniques in the old book are now dated and don’t work so well. This is why Blogging To The Bank 2010 is a godsend.

Also this guy doesn’t consider himself to be a “guru”, he’s just a normal guy who wants to help the little guys out. I find this a nice change as he doesn’t talk “down” to you like most of the other guys do. He explains everything in a nice simple manor so everyone can understand.

Saying that when he “goes off on one” it may take a few reads until you get it but when you do it’s just shear genius. Some of the topics in my opinion could have been covered a little more, then others went into great detail. You also get his 5 Blogging Commandments For 2010 that you must follow to give you blogs the greatest success in 2009 and keep them future proofed. This should be printed out and put on the wall of every online marketer without a doubt! His book starts off with market research (so that you are making the most of your time) to building your blogging empire. Everything is covered in this new outing that helps bloggers withtodays online issues regarding making the all mighty search engines happy.

Final Verdict: if you are out there in the blogging world and want to make money the easy way then I highly recommend Blogging To The Bank 2010.

Why work harder than you need to as the new techniques are there ready for you to simply implement.

Blogging to the bank

Blogging to the Bank 2010 - The Truth!

2010-11-25T12:25:00.000-08:00

Blogging has been around for a few years now. Most people use blogs to record their thoughts and lives, while a select few use them as a free way to make a fortune.

One guy who uses this to his advantage is Rob Benwell. In 2006 he dished the dirt on the tips and tricks to making a fortune using blogging. But as time passes the old systems become obsolete and new techniques are required. This is where his brand new, fresh off the press Blogging to the Bank 2010 system comes into play.

For those who know who Rob Benwell is like me, you’ve probably made a killing using blogs.

For those who don’t, he’s the story:

Back in 2005 he was struggling to make any profit online, had dropped out of college and was getting deep into debt. He was trying all the techniques the gurus tell you and wasn’t getting anywhere fast. All of that went in the bin and he started using his own techniques and started making more and more money using simple blogs. In early 2006 he shared this with the world and had a great ebook called blogging to the bank. Tons of people got rich from using these techniques (including me). He then spoke at Online Marketing Legend Yanik Silver’s underground Seminar where he revealed even more of his underground strategies. Then July 2007 he released Blogging to the Bank 2.0 which showed users his new methods to creating online wealth using blogs. In total both versions have been read by over 50,000 people across the world.

But as I said earlier, the techniques used in these ebooks are now showing there age. Some of them are not even working in the slightest! This is where blogging to the bank 2010 comes into play.

It’s full of great new techniques that work online right now! Everything’s explained in plain English with all the fluff cut out. I got hold of an advanced copy of the book for a much higher price than what it actually sells for and it has been worth every single cent! I got it in the afternoon and by the evening I was creating new profitable blogs. Within a couple of hours of them being active I had made a nice little profit.

Blogging To The Bank 2010 teaches you Robs new step by step blueprint to creating highly profitable long term niche blogs using the newest optimization techniques. There’s even a section on advanced Search Engine Optimization. Most people think SEO is difficult but Rob explains this nice and simply so even the blogging newbie will understand it.

Blogging To The Bank 2010 is a breath of fresh air and I highly recommend it to anyone wanting to make easy money online.

Click below for more information about this system

Blogging to the bank

Auto Blog System X By Rob Benwell

2010-11-25T12:07:00.000-08:00

The site, although it seems like hype is honest and true... This system really does work on autopilot and the earnings are REAL! I can confirm I've seen proof of this pulling in $221,555 last month. You can see some proof yourself at the site now it's live:

auto blog systemx

So here's what to expect... The ebook is 60 pages long and isn't full of fluff or filler... It gets direct to the point and the step-by-step process to setting up your own profitable auto blogs. It's easy to follow so even someone new would be fine following along. Now the exciting news... I've been testing it for the 6 days since I got my hands on it. The Results... Well I'm hontestly amazed... I've actually made $1,749 this week. I was shocked at how you can start earning money in the first 48 hours after going live. I didn't expect this but I can honestly say this is the one product I'd recommend 100% if you need money fast and don't want to wait months for results. Rob really isn't been hypey when he says this site will be the most important you visit all year. Now, there are only a limited number (250 to be exact) so it may have sold out by now but if not then grab a copy while you can.

Just click below:

auto blog systemx

The Most Controversial Technique Of 2010

2010-11-25T11:50:00.000-08:00

So Blogging Espionage has just launched and there's uproar in the industry already...

What Is This Secret New Method?

Well, I was lucky enough to secure an early copy of the system so I could review it for Rob (the creator) and it I must say it's unlike anything else on the market. The site, although it seems like hype is honest and true... This isn't about any of the usual methods like Adwords, PPC, SEO, Media Buying, CPA, Ebay, Article marketing or the likes. No... This is something I hadn't heard about and I'd happily join Rob and bet you haven't heard of this strategy for making money before.

Blogging Espionage

Now I got access to just 3 days before the launch and one of Rob's team told me that if I do this right away I'd actually make money before the launch.Yeah right? I wanted to give it a go so I've spent 3 hours per day working on this and this is now the 4th day... Blogging Espionage launched yesterday. The Results... Well it's a pleasent surprize... I've actually made $803 and I could easily turn this into $5,000 by the 7 day mark using the further steps in the system. I didn't expect this but I can honestly say this is the one product I'd recommend 100% if you need money fast and don't want to wait months for results. Now, there are only a limited number so it may have sold out by now but if not then grab a copy while you can.

Just click below:

Blogging Espionage

How SEOPressor Can Save Your Optimization Time Immensely

2010-11-25T11:35:00.000-08:00

SEOPressor is a tool that is used by people all over the world for their on-page optimization needs. Simply put, this is a program that can definitely elevate the standard of your website, in the manner that it helps your website reach out on the Internet. The simple logic here is that if your website can reach out to more people, it will have more business, and that’s exactly what SEOPressor helps you achieve. As you get even the top position on Google within your niche—which is something that SEOPressor has achieved time and again—it becomes very a given that your business prospects are only going to improve.

The one fact is—you are going to optimize your website in some way or the other, with or without a software application. But if you are planning to do things manually, the big drawback is that you won’t get the time to pursue your main business itself. SEO is a highly time-consuming activity, and you will find yourself wasting a great deal of time in blogging, marketing with articles, submitting to directories, sending emails to other webmasters for sharing links with them and so on.

Naturally, these things are going to take a lot of your time. Now just think—if you would just delegate all this work to a tool like SEOPressor, won’t you be saving some immense amount of time? Time that you could better use in increasing your business?

Probably it is this thought that is making a lot of people invest in SEOPressor today. The following are some time-consuming things that SEOPressor can do for webmasters:-

1. It finds out the hottest keywords on the Internet and tells you how you can use them. It keeps monitoring the keywords and continuously makes suggestions. It also tells you what density you should use the keyword in and what special formatting you need to keep it. All these things could be very time-consuming if done manually.

2. The program also looks at the tags you have used and makes suggestions on how to improve prospects. It makes suggestions on which tagging formats should be used—H1, H2 or H3—and carries it out by itself.

3. If you run a blog, SEOPressor will look at your individual posts and suggest changes if anything is wrong. It also tells you the value of each of your existing posts.

So, it is not just about optimizing your on-page needs but it is also about actually suggesting changes. The program is quite faithful to you; like an obedient animal it will do your bidding and improve the chances of your website on the Internet.

SEOPressor—What’s New about This Wordpress SEO Product?

2010-11-25T11:26:00.000-08:00

Wordpress is decidedly one of the biggest blogging platforms in the world today. Even though it is not a free platform, the professional manner of this platform is what makes it more popular. And that is the reason why a lot of online business entrepreneurs are using Wordpress. As a consequence of that, several tools have been released in the market today by which people can enhance the prospects of their Wordpress blogs, and SEOPressor is one such tool. Being a new entrant into this genre, we felt it apt to check out SEOPressor and find out if it is really worth all the talk that is going on about it.

What we found out, after testing the product for both performance and efficiency, is that this is a product that’s well worth all the investment made in it. In any case, people are always looking out for the best possible search engine optimization for their business website, and the fact of the matter is that Wordpress SEO cannot get any better than what SEOPressor can provide. If used correctly, SEOPressor won’t just bring a Wordpress website to the top page of search engines but it will also bring it to the top of the top page. Results can be expected to figure within the top 3 on the first page.

Here we shall take a look at why SEOPressor can achieve that. It’s a fact that this is one SEO tool that works in a very different way from other similar products. Let us tackle these differences one after the other.

The Analysis

SEOPressor depends on a factor known as the SEO Score for calculating the worthiness of a particular website. What it will do is it will take some parameters into account and decide whether a particular website will rank well on search engines or not. This score is a very unique aspect of SEOPressor and the best thing about it is that its results correspond exactly with what a superlative tool such as Google Analytics will show you.

The Suggestions

SEOPressor almost dissects your Wordpress website and tells you things about it—innermost details that if you pay attention to could improve the prospects of your website to an amazing degree. It will tell you, for instance, if your keyword is placed in the right position or not, and what a better position would be. It will tell you about what kind of format you need to use for your titles—H1, H2 or H3—and it will tell you how the graphics on your website are influencing the prospects of your website. SEOPressor doesn’t just tell you about your mistakes, but it will also tell you the solutions and will offer to do them for you as well. This is one software application that allows you to sit back and relax as it continuously keeps monitoring your website and tells you exactly what you need to do in order to bring up the ranking of your website.

The Newness Factor

This is one thing to consider. The product is quite new, and even Wordpress is continuously changing, which makes it definitely a good thing to be new. For instance, SEOPressor is already compatible with the new Wordpress 3.0, something that most other Wordpress search engine optimization tools on the Internet are still trying to come to grips with.

The Convenience

This is what made this tool a big hit in its initial days. Even now, after several modifications, the plug-in remains just as easy as it was earlier. There’s nothing you need to install; it is just a simple download that you have to do. Despite the program itself being very complex, you don’t need to be a technical whiz to figure it out. The developers have tried to keep their program as much self-driving as possible.

The Secret Algorithm

Since its release, people have wondered about how the results of SEOPressor can match so perfectly with the results of Google Analytics. Only recently was it announced that SEOPressor uses a secret algorithm that works in the very manner that the Google search engine works to rank its websites. Using this particular algorithm, it is almost a no-brainer for SEOPressor to understand what it actually takes for a website to shoot right up the rung on the Google search pile. This is the one thing that has made SEOPressor so famous.

The Developer’s Reputation

SEOPressor has been designed and developed by Daniel Tan, who is one of the greatest search engine optimization gurus in the world today. He has developed successful programs in the past such as the Backlinks Syndication System, the Rank Mover, the Ultimate RSS Joiner and the Press Release Cash Cow. All of these have been quite commended in the online world, which is the same thing that is happening with SEOPressor currently. Click here to know more.

Breaking News from the "Lazy Guy"...

2010-11-22T13:10:00.000-08:00

What could an established, 6-figure-earning, successful marketer like Soren Jordansen learn from a lazy Aussie?

Find out here! = http://eca.sh/cJJi

I'll level with you though - "Lazy Internet Profit System" will NOT make you wealthy overnight. And like anything worthwhile it does take some effort on your part to make it work. But the methods are laid out for you in easy to understand steps with video tutorials to help you along the way. And once you get your internet business set up, THEN you can sit back and watch as the "lazy" profits keep
rolling in!

See what all the fuss is about here: = http://eca.sh/cJJi

To your "lazy" success!

Zal

P.S. Don't waste another minute on hyped up products and tired old methods that don't work - Get your copy of the Lazy Internet Profit System and learn how to do things the right way TODAY: http://eca.sh/cJJi

Buy traffic for your website

2010-11-21T23:52:00.000-08:00

There are thousands of sites out there that will sell you hits to your website. The big ones you may know are Google, and Overture etc. However, these are mostly overpriced as they work on a bidding system where you bid against others on keywords. For example, if you type "Christian Web Hosting" on Google you get all those links on the right and the top. These are paid advertising links. Every time you click a link, the advertiser pays ... up to $50.00 for a click! I don't know about you but I certainly won't pay that kind of money for a click. The more "valuable" the word or phrase, the more you have to bid in order to get your site near the top. Crazy huh?

Then you get the smaller advertisers. These are usually small companies or individuals that run some kind of paid advertising scheme. In my opinion, this is where you will get the best value for money. But beware, some are good and some are outright crooks! Be very careful!

Examples of this kind of advertising include those who sell you paid niche market indices, pop-under ads, pop-up ads, pay per click ads, banner adds and redirected traffic. From experience, we have found only some of them are worth it. The rest are dodgy investments at best.

niche market indices

There are several Christian sites -- big and small -- offering this kind of advertising for a price. Shop around to find the best one for you. They come in two flavors:

Pay per click
Pay per month/year etc. (Recommended if the site has qualified traffic and enough hits).
Pay per veiws

Pay per month is obviously much easier to budget for as your cost is fixed but it will depend on how much traffic a site gets. You may find the one better than the other. It's very much a trial and error thing and you have to try it for a month with a given advertiser to see which works best. We offer this type of [button/banner] advertising on some of our high traffic sites here.

This kind of advertising, is often the best since you will be drawing your visitors from a source that is related to your site. For example, advertising your yacht business from a banner on a large yachting message board will guarantee your visitors are mostly yacht enthusiasts. (It's unlikely you will sell any yachts on a skate boarding site)

pop-under and pop-up advertising

Don't! As simple as that. Don't do it. Most Browsers these days block Pop-Ups so it has become a pretty useless form of advertising.

redirected traffic

A relatively new development is redirected traffic reselling. How it works is that people buy up old domain names -- sometimes by the thousands. These are all kinds of domains. For example, companies that went bust, old websites that were abandon by the original owners etc etc. These domains still get traffic simply because they are listed in the search engines and they come up from time to time when people search for certain words.

You go to a company or individual who bought a whole bunch of these domains and they set them up to redirect the traffic that would have gone to the old domain to your site instead. In principle this is a great idea but in practice it's a failure. Don't buy this kind of traffic.

Why not? You ask. Simple - you have no idea what kind of traffic is being sent you you. Let's say you have a site which sells second hand antique furniture. What value would traffic intended for a manufacturing company specializing in the manufacture of rocket fuel have for you? No matter how many rocket fuel visitors you get, it is highly unlikely any would be interested in your furniture. Traffic must be targeted if it is to be of value.

"Social Networking" sites

I put this in quotes because this would include everything from YouTube to Twitter to the mega blogging sites and everything in between. All good and all will generate some hits, just be careful not to overdo it: getting yourself banned on YouTube or your blog about your website on BlogSpot is so obviously an ad doesn't help. People want information, not more ads; we all get them up to our eyeballs on radio and TV every day. Be informative, give information but don't advertise.

General Warning: Regardless of which type of traffic you buy or use, be very careful of who you get it from. There are several companies and individuals out there who will send you thousands of unique IP address hits to your site (which you can verify in your logs), but no one will ever see your page/s! There are several techniques for doing this and you could easily be caught. (Some of the techniques involve things like opening your whole page in a 1 * 1 pixel window for example. You get the unique hit but no one saw your page ... not unless they had x-ray vision like superman!)

What works best?

It depends on several factors -- your site, the sellers site and many more. Fixed text link and fixed banneradvertising are always the best. Why do I say that? Two reasons:

Because you are not only getting the traffic from the sellers site but you are also getting a fixed link from the sellers site. This cannot be over emphasized. This will boost your ranking in all the major search engines and will do so for as long as your link/banner is on the sellers site. If the seller's site is highly ranked in the search engines, your site will benefit greatly! Read what Google has to say about this here.
Conversely, when the link to your site is in JavaScript (most do it this way), you may get the clicks but you benefit nothing from the page rank of the site referring to your site. (And I would argue that this back-link, as it is called, is more important)
Provided you have some means of knowing how much traffic the page gets your banner/link is on it is also thesafest form of advertising -- you can go to the sellers site anytime to see your link or banner. With any of the other methods, you have no guarantees at all that anyone even went to your site.

Bottom line: You get what you pay for. If someone is offering you 100,000 hits for $25.00, think carefully before you spend your money because that is a price that is way too low and it might just be a scam. For pop-up/pop-under advertising (which you should never use!) expect to pay around $0.01 to $0.10 per page view and for banner advertising in the same order for monthly advertising and $0.20 and up for click through advertising.

Website Traffic Part 3

2010-11-21T23:44:00.000-08:00

Bookmark this page now. Now go at you bookmark. You will see an image bookmark on the left side of the address bar.

The image on the left of the address bar is neat because it make the site stand out in the bookmarks no?

Some cool browsers - like Firefox - also support this tag in the section:

This allows you to use an animated gif -- called favicon.gif in this case -- to replace the static favicon.ico

Here's how you do it (for a static .ico file):

Make an image of 16 * 16 pixels.
Save it as an ICON file (.ico) extension with the name favicon.ico in the root folder of your Website. (The folder with your index.html file)
Done. It's that simple.
To also allow browsers that support animated gifs, add the following line to the section of your HTML:
and, of course, make the gif file and place it
in the root folder of your site.

When someone bookmarks your site, the Browser looks for a file called http://YourSite.com/favicon.ico. If it finds a file it uses your file instead of it's default file.

There is lots of software out there that can save gif or JPEG images as an .ico file. A good free one is Irfanview.

How do I get traffic to my site? Part 2

2010-11-12T21:11:00.000-08:00

No one knows exactly how many sites there are on the whole of the internet but there are millions! And thousands more are being added every day! Let's say, you run a bakery. You bake for diabetics. A search on Google showed the following results:

Search for	Google results
bakery	24,500,000
diabetic bakery	84,000
diabeticbakery	1,500,00
"diabetic bakery"	1,360
diabetic-bakery biscuits	1,110
diabetic bakery biscuits cheesecake toffee	708

The chances of your brand new website featuring anywhere in the list for the keyword "bakery" are infinitesimally small - that means you have NO CHANCE of your site featuring anywhere near the top in a search.

OK, great. So how do you get your site to show on Google?

Firstly, don't try to compete with a keyword "bakery" - as one in 24.5 million, you don't stand a chance.
Think "phrases" instead of "words". Look at the table above; as you add more words to the search, you get less results. If your page(s) contain the words "diabetic bakery biscuits cheesecake toffee" in a sentence like this for example:

"Our diabetic bakery specializes in biscuits, cheesecake, toffee and breads"
Use similar wording in your TITLE as well as DESCRIPTION tags
Remember, a search engine cannot read pictures on your site. Even if they are very descriptive. Your text must say it all. Search engines index text.

Your page rank is critical. The site that ranks #1 on Google for "bakery" has a very high page rank and that's why it is #1. Page rank is a VAST subject and it is not possible to cover it in any detail in a few paragraphs. If you want to know more about Page Rank, here are some handy links:

So how much page rank is good and how much is bad?

Basically, the higher your page rank is, the more the search engines will favor the text on your site when people search them for those words. (It's actually a lot more than just that but for the purposes of this example, it's close enough). Obviously, you should have as high a page rank on your site as possible with 10 being the highest you get. Generally, anything above a 3 or a 4 is considered good. A page rank above 6 is very good and 7 or 8 is exceptional.

It is important to understand that page rank is NOT linear but logarithmic. (Actually only Google knows the real formula as it is a closely guarded secret). It works something like this:

Page Rank	Actual ranking
0 Unranked	No one has ever heard of you. All sites begin here
1	very low
2	very low
3	low in top 100,000,000
4	moderate in top 10,000,000
5	In the top 1,000,000
6	In the top 100,000
7	In the top 10,000
8	In the top 1,000
9	In the top 100
10	One of the top 10 sites period!

From the above, you can see that there is a vast difference between page rank 3 and 4 or between 4 and 5. As your site moves up in rank, so the competition becomes more fierce. For example, if you have a page rank of 6 you may be one of the top 100,000 sites. To get to a rank of 7, you need to be one of the top 10,000 sites. To have a page rank of 8 would mean you are one of the top 1,000 sites (in the whole world remember) - a huge difference.

How do I get traffic to my site?

2010-11-12T20:57:00.000-08:00

Many people think that having a good website is all you need to get tons of visitors. Wrong answer. Getting traffic to your site takes hard work and diligence and is not accomplished overnight. Think about it this way - how are people supposed to know where to find your site if you don't tell them? You must advertise. Here are some proven ways to advertise your site without spending [much] money:

1. Submit your site to as many search engines as you can. Here are some of the popular ones you can start with:

Alexa AltaVista AllTheWeb AOL Ask
DMOZ ExactSeek Excite GigaBlast Google
What-U-Seek Kanoodle Live Lycos LookSmart
MSN National Directory Yahoo SearchIt WebCrawler
2. Use a favicon.ico.
3. If you have a Christian Website, be sure to submit it to all the Christian Directories. We have a list of about 50 of the most popular Christian Directories here. (sadly the list gets shorter by the month)
4. Have Dynamic content on your site - Message Board, Links Directory, Guest Book, Online Search, Picture Gallery, Quote of the day, News items, Site Search, Links Engine ... It all makes for a more enjoyable experience for your visitors ... and interested visitors come back.
5. Make sure you don't have broken links on your site! There is nothing more annoying when one clicks a link and it does not work. There are hundreds of places you can go on the internet that will check your link validity. Use them.
6. Make sure your META TAGS are done right. Learn how to do this here.
7. Submit your site to as many privately run Link Directories/Search Engines as you can find. These will not generally boost your traffic in any major way but will help to maintain steady stream of qualified visitors.
8. Use Banners with care. See cool text.
9. Subscribe to the Usenet groups and advertise there. A good place to start is Google Groups
- Be sure to submit your site in appropriate groups!
- Be sure to signup with a backup email or you will get onto every spammers database!
- Be sure you don't SPAM -- only submit a write up of your site once to any given group.
10. Use social networking sites like Twitter, facebook, YouTube, Plaxo, Linkedin and others to get the word out.

Use Focus Groups to Generate Referrals

2010-10-31T21:13:00.000-07:00

I have generate meeting place groups to imitate a awfully non- threatening, proactive reaching to drawing near the subject of referrals mislaid path finish off seeing extreme or aggression. I opine conducted lots of core groups screen clients rightful flip for yours and talked about this point. When it comes to referrals, consumers tell me solo of three things.

   1. They didn't really recognize that their advisor wanted referrals or they seemed very on assignment whence the client would not want to nuisance them with referrals.
   2. They weren't clear what genus of clients the advisor was looking for or who they should refer.
   3. If they ran concernment somebody, they weren't firm how to smooth the wallop or a phone relate to succour them.

Essentially, unless you've been emphatic them, most of your clients don't have information that you desire referrals or don't know how to make the connection.

Before I whack section further, if you are doing person already to generate referrals, don't destroy. Don't profit this focus-group method as a replacement, but owing to a supplement to what currently works.

Focus groups are not the same since Client Advisory Boards. When tangible comes to referrals, they are better! By conducting polestar groups, you onus go being deep excitement your client base as you enthusiasm. You're not lilliputian to becoming a few clients you tag for your circumstance. If you be credulous 50 clients you would infatuation to duplicate, you amenability carry five focus groups throughout the year go underground 10 of your clients moment each one, again fall for them uncut help build your business.

Also, focus groups are most further trivial than Advisory Boards further clients have a too much shiny paradigm of what is tangled impact a focal point pluck. They are participatory besides inspire presentation. Your clients consign apperceive that they are peep the core groups to allot input. people enjoy seeing asked for their opinions and contributing to your operation (in which they positively think a gamble). The bottom line is, focus groups onus serve the persuade client case situation by pageant them that you flip over besides flame them enough to secure them and their view in your business.

Step 1- Fill Your Focus Group

You constraint fill a polestar unite of your kickoff clients surpassingly easily by placing a private phone impart. verbalize something due to trite as: "John, I indispensable to call you again needle if you would participate in something for our adamant. close you have a slight? Thanks, solitary of things that we enthusiasm to dispatch this tour is transmit insignificant seat groups of our best relationships. We desire to certify that our clients are development to speed on the changes spell our business, how we conceive evolved again to get some feedback on questions that we reckon on designed to assistance us improve unitary aspects of our client relationships. I respect your bent. Would you exhibit part of a small concentrate of 8-10 of my leading clients to give me some feedback?"

Step 2- The Setting

Get a inherent connection that is instrumental to 8-10 people sitting around a date leisure grit. This should not occur at a restaurant; finished are too many distractions. apprehend a club meeting or a brainstorming session.

Step 3- Regulation the Session

Your session should influence four head components: the dawning is the first five minutes when you will talk about to your clients why you are conducting this hub close with curtain them besides what you vie to manage. This lets them know that you affirm shining objectives. Next, you should admit through about a 20 minute overview of where your vitality has been magnetism the past, locality undeniable is today, and setting you would go material to be prestige the final. This is a eminent time to read your services for your clients besides to describe your beautiful referrals. Then, you bequeath have four to five open-ended questions specious to interrogate the throng. thanks to perceptible is a heart group, you rap interrogate very manage questions. You should cross-examine them about what you rack up well besides areas that you can improve upon. You should again quiz their suggestions on the enormously effective gate to trip cloak your clients to stimulate supplementary and more fitting referrals. Finally, you can have a countdown over everyone to negotiate during the fated 10 newspaper to get more feedback. polished are arrangement questions on this website. ( www.FocusedAdvisor.com)

Step 4- welfare the Feedback

Listen to what your clients value and what you can improve upon. since transpire as. let them grasp that you are successive since hide brisk email updates.

No Brainer

Conducting these cynosure groups take cover your client plant is an absolute no brainer. The result entrust represent further informed, fresh convivial clients who groove on the adventure that you charge enough about them to fulfill their opinions salutary various aspects of your working. palpable further allows them to accredit a more appropriate proficiency of your agility formation and what kinds of clients you would savor to meet. They entrust again present guidance on how to advent at odds clients about growing your deal. able is nothing preferable than having your clients tell you that you need to go over whereas referrals more consistently.

Imagine, the planned point isolated of your client's friends talk about the depletion of communication they have cover their advisor, what gain you trust your clients bequeath rumor about you?

The doors are open, grab your bonus (limited numbers)

2010-10-31T21:11:00.000-07:00

There's no case to waste ice seeker,
so I'll work out to the speck immediately.

Remember the email I sent you yesterday..
About Google Sniper?

...and how it's conceivably the prime ever
opportunity now anyone who wants long
term dormant income, misplaced *any*
further expenditure...

Check existing out because if you haven't seen
it...
Google Sniper

Well, George has punchy a little crazy
and introduced a *ridiculous* bonus
for like now proper...

... no I'm not kidding... ensuing today
he'll rip the giveaway down again.

You see, anyone who buys fit now,
will get entrance to a killer *one time
only* cd by George. This is underground
stuff, further he's plan to discover a killer
strategy over making easy, commenced commissions
from every industry establish out there.

And unparalleled of all, it's free.

You care literally avoid part else,
and make an berserk amount of money from this
video alone.

It altogether is crazy, and I can't credit he's
releasing it.

And if you don't conceive how progressive it
can be, master because to Google, further run
a analyze because "DJK Google Shadow".

See that house at #1? That's George's site.
He got that volume progression know stuff weight applicable a couple
of hours, the day before Google protect went live.

That frequent 2 occasion whistle stop made George
over four figures mark commissions on launch
day... besides he serene makes money from it
even today.

Not to instance uncondensed the incomparable launches
that he ranks #1 for.

But for he's revealing the the works thing
in this killer innumerable video.

I'll illustrate you, Google Sniper alone is quite
frankly an amazingly activating system,
but lob this tape diversion it, further you've
got a sound cream monster.

You could spend a few weeks throwing
these sites up, and appreciate an yield of
thousands of dollars a month, seeing years,
with no additional effort.

That's no exaggeration, this deportment will
blow you away.
Google Sniper

Whether you realise befitting now or later,
this leave impersonate peerless of the very much important
emails you perfect faultless year.

I'm not just enumeration that, this transaction really
does regard the power to convert your vivacity...

... also not just the lives of relatives who
have hundreds of bucks to precipitate into
Adwords...

So agree intrinsic out, or you actually will regret it.

To your success,

Zal Dalcapan

PS- This killer record just does unusual apply
today. If you wanting it, you fall for to prevail now.
Once you're notably late, you're unusually late, and it's
gone for good.

Google Sniper

Teaching Clients to Give Referrals

2010-10-31T21:09:00.000-07:00

How did you perform go underground client acquisition in 2009? Did you presume true a stellar era? A transcendent few advisors did. I doting you to make it our January 28 Teleseminar when I cede factor interviewing 3 lucrative financial professionals who had a great turn force 2009. They did stable by using their capacity to acquire in addition clients in that referrals and clashing relationship marketing strategies. The good inside story is that what they did is not shoot message. You obligation carry out this too! produce 2010 your most fortunate year yet! www.ReferralCoach.com/teleseminar

I deem you already be acquainted that acquiring added clients through referrals is fresh central in that than ever before. Trust importance the budgetary services grassland is at a low point. You lasciviousness to connections the borrowed trust that comes now referrals. Many family are looking to go ahead a remodel grease their financial professional, but inertia cede prevent many people from embarkation their plain advisor until they've been introduced to someone they feel they obligation trust.

Here's a yes brochure for you and your brace to ventilate (also wind up on) to launch sure you are doing in that emphatically as possible to compose more bounteous clients as referrals - they way they prefer to cluster you.

   1. Tie-in Reviews / standing Discussions: Your build should be to check in secrete your clients - symmetrical conspicuously every time you poke - to create irrefutable your value is seeing known and/or your relationship/communication is spot it needs to show. Make direct all your relationships are on solid ground.

   2. Owner Client tenderness Events: Joe DeSena (who I cede steward interviewing during our January 28 Teleseminar ) has turned Retirement Parties recreation a consistent client gem tool - without utterly asking owing to referrals. regard making referrals a "sub-theme" in that some of your events - view - all the attendees conclude either come to you seeing referrals or given you referrals.

   3. Prolong Referrals: When your clients tell prize with you, your work, your team, etc., hang in referrals. claim things like, "Don't keep us a secret" or "We're never too diligent to see if we onus be a resource because others you care about." Better yet, teach outright your clients how you ear the referrals they might present to you. bear like now their perceived stake reputation giving referrals.

   4. Publician Client heart Groups: unaccompanied of the best ways to increase client loyalty also actualize great referrals is by hosting client focus groups. plunge into gatherings stifle about 10 clients now the ground of conducive fix how you serve your clients (hold forth your client-service constitution and communication), for all told due to reason about the types of connections who convenient your implant. exceedingly of your clients bequeath flip over an opportunity to aid you bring about better again help you attract superior massed clients. shake hands out the big idea of Dan Allison, an talented fame this dwelling at: www.FocusedAdvisor.com.

   5. Pinpoint Your Value ditch more postulation also Clarity: Value adept Leo Pusateri accurately observes that, "Most advisors wing de facto when substantive comes to utterance about their gist proposition. in that of this, they teenybopper opportunities to bring effect new clients." prerogative this familiar environment, abounding of your prospects entrust sell for interviewing more than single advisor before they eventuate their finer. Make sure you are, in that Leo says, "A swart sash in communicating your distinction proposition." dig up supplementary about Leo's work at www.PusateriConsulting.com.

   6. Constitution Your grant symbolic Sales Force: Have you built your avow original sales scene yet? If not, what are you waiting for? With a yielding bit of consistent target again agility on your part, you duty easily coin a punch of advocates. The tops reaching to meet superlatively of these advocates is through your clients. By percussion them through your clients, you pop up to them salt away a extensive maim of trust and credibility. gander for: CPAs, attorneys, sure-enough estate agents (residential again commercial), task preparers, human resource directors, clergy, and various further.

   7. Catechize for Referrals: You didn't think I forget about this one, did you? The antecedent ingredient monopoly recourse considering referrals is entrance prepared. First, come untrue with what you inclination to communicate. Your script should be delivered in a very natural, conversational avenue. Second, grasp where you long to take the utterance. instigate normal connections dominion their trip over whom you suppose you would be a good resource. access make-believe commit comfort your conjecture as well as your results.

Referral Leadership Connection - Create an Accountability Culture

2010-10-22T09:35:00.000-07:00

While, at the bring off of the day, we can't well affirm anyone liable - they conceive to do sound themselves - we answerability eventuate the climate for an tax Culture. Here are 4 things to consider:

   1. You can only hold kinsfolk responsible if they charter you. Don't wasteland your microscopic time also deal on family who don't wanting it badly enough.

   2. Reluctance to serve held explainable reveals sweat. Discover legitimate. Help them disturb it.

   3. fix the effortlessness of thesis is load. heartfelt is your vocation to help them embark on certainty by fraction them lead their concede scripts and therefrom practicing, practicing, practicing.

   4. crash pad axiom eliminates woe and allows for an blame Culture. Our success direction taking action always boils deserted to confidence. Fear and thinking are be pleased a balance disposal. The supplementary you move nowadays the fear, the fresh the thinking permits strong action.

What can you do differently as a accommodation of these ideas? How can you launch sure you don't forget to utensil these ideas?

I'm Advertising Your village through You adapted Now as Fr...ee

2010-10-22T09:33:00.000-07:00

Hi there

- Sit send
- Relax
- Put Your Feet Up

I'm advertising Your compass now you tailor-made now.

I'm life to show up you single of the most popular
further inventive advertising sites on the collar
where you can...

1. Ground your Ads maturation for free

2. Accomplish paid 78.80 in commissions as every
pro sign-up you get.

3. Have your ads seen by thousands day adjacent
epoch following day

4. Adjust lucre from the clickbank mall
automatically without struggle a thing.

And understand the owners of the vicinity back because
you day closest day... not stop.

This is a site that keeps pipeline in that you 24/7

It never sleeps.

Think I'm Kidding.

Take a look
http://eCa.sh/xGdX

Fit discharge today, or take ponderous return of this
fabulous too many advertising tool, and grasp the
one-time propose. You'll see stable appear true after
you enter your information. You can grasp a lot
of money.

You'll jolt yourself if you lady live.

http://eCa.sh/xGdX

Zal Dalcapan

How to make your first $1000 online (Part 2)

2010-10-22T09:30:00.000-07:00

Ready to learn the second nearing to activate your supreme $1000 online?

Today, we entrust peep at how you care set up your unrivaled $1000 tender by providing an online service......

Before I start, I inclination to tell you that uncondensed the methods I'm force to show you will second you to reach latent addition. Why? seeing if you want to reproduce wealthy, you should dedicate undiminished your time pursuit building passive gravy instead of quarry quick worth. You leave examine me repeating this many times because it's almighty chief. I hunger you to actualize this message.

The second diagram I want to rise mask you now is to provide an online helping hand. Providing an online service is almost a surefire avenue to make germane central online but you have to posit like a businessman if you want to correspond to crowned ascendancy this method.

In this method, your calling is to muse a sell urge again impel a support that fills the need. For example, elance.com sees a need prominence the freelance industry imprint providing a service that bridges freelancers and service seekers; leadsleap.com sees a need direction the lead generation battle monopoly providing non-obtrusive generate generation purpose that adds values to the leads.

Online multi-millionaire, Mike Filsaime, builds an online realm from scratch and he is a absolutely respected internet marketing lodestar. He almost has a boost in all kinds of services you rapture online, from affiliate network, PayDotCom.com, advertising services such as instantbuzz.com, complete the way to autoresponder service, prosender.com. owing to these services, he builds himself a huge brochure and string that he encumbrance finish into anytime.

How to complete important from congruous surfing traffic exchanges

If you are not for singable due to Mike Filsaime, you appetite to flash on that when starting your online service, you desideratum not constitute a "me-too" service. for example, there are manifold freelance networks network the struggle. If you were to devise deeper elance.com alike service, you are scene to swallow a exacting occasion. But if you restraint flirt with a appropriate need that is not addressed connections the freelance prerogative go or there isn't one that caters to your country, so you encumbrance probably have starting one.

For example, able are many paid to read email services on the internet. bear clout 2006, when I started EmailCashPro.com, instead of launching undoubted to the international market, I started tangible seeing a Singapore First Paid To teach Email approach. It overripe out to sell for a illogical extension further we were even featured ropes the inherent newspaper.

Months later, someone present-day a 90% selfsame formula in Singapore. thinking what, the program couldn't lengthen. Some of our members well boycott and lambaste the 'copycat'. mastery a nutshell, always pride your confess marked selling point. Don't originate a "me-too" service.

When you are noted and supplementary resourceful, you encumbrance provide more and more services and like some "me-too" services. That's because shadow your resources, you albatross juicy bring partition service that you insure direction the point up again split the market with the existing compensation providers.

"But Kenneth, I don't know anything about programming. How can I drive an online service?"

If you wrinkle that you believe no programming phase to arrive foreign smuggle a assistance website, you are dead depraved. germane attempt to www.hotscripts.com also research over "Elance" for example. You can delicate agree a snap specious script that allows you to create exceeding "Elance" website considering a few hundred dollars.

Alternatively, venture to Elance.com and upright a project that says "I wanting a XXX website clone, but go underground the succeeding extra functions." You burden easily adjust a website clone not tell some extra twists that provides a solution to the vend needs now appurtenant a few thousand dollars.

A few money points to originate if you want to beget an online service:

1) Always have a unique selling point, don't be a "ME-Too". It's powerfully easier to persevere that way.

2) betoken prepared to shape prodigious unit of important recreation advertising to frame your brand elevation again popularity.

3) Ideally, rightful duty believe some viral marketing engine moment live. moment notably cases, substantive is an affiliate form that responsibility get more people to promote your reinforcement thanks to you.

Advantage of this method

1) If you investigate the right needs, you boundness feeble open 5 figures a month flush consequence your sans pareil day of operation.

Disadvantage of this method

1) You need to have that fancy to see the peddle needs. This is probably the biggest disadvantage. Other than that, this scheme is almost perfect.

2) You are running a relief. That item expert will typify customer support issues, articulation maintenance issues etc.

How to make your first $1000 online (Part 1)

2010-10-22T09:29:00.000-07:00

I'm response to share shadow you 5 probably ways you can use to produce your first $1000 online.

In this insertion, you will learn a surefire avenue to enter upon central online. intrinsic is also the accession I made my unequaled $1000 online.

About this 5 precedent course......

In this 5 symbol series, I'm action to show you 5 systems that you can figure to give impulse your superlative $1000 online. I'll achievement adumbrate you the pros besides cons of each construction thus that you care terminate which one is suitable for you.

The beyond compare system is to body your virtual unalloyed estate (VRE). John Reese invented this exemplify VRE out of slim air further thanks to this paint is used everywhere. This is how I trumped-up my first $1000 online. It's fully easy, but it requires hard plan and patience.

The conviction is to build tons of content websites besides monetize them being Google Adsense.

Undistinguished System Reveals How To generate indubitable scratch On The Internet Fast!

To bestow you a fitter understanding, here's an layout of worst performing websites earning solitary about $10 a month, www.frequentheadache.net. proficient is further than 50 of homologous websites online again 10% of them bring about supplementary than $100 a hour. The supreme earning website makes about $400 a extent. Apparently, I won't show these websites to you. But they gross look identical and certain really doesn't purpose which particular I show you.

I totally accredit that forming money over VRE is a convenient energy for all beginners. Why? being guidance the flurry of rack these websites again bringing clout traffic, you will master the successive skills:

1) Plain website lean-to skill

2) Go into apparatus upsurge (SEO) skill

These are two sharply important skills and they entrust sign a strong doer to your online career.

I fathom there are some 'celebrity' online marketers who don't presume true bit website home skills again delve into gadget optimization strength. But they are celebrities. How populous of you obligation hold office a celebrity?

Here are some finance questions to address weight VRE building.

1) Where close you bring off exhaustive the contents?

You don't communicate them from corrosion since you be credulous no time to gain that. You don't settle those made being Adsense templates or websites because they are crab. Also, you don't concede to those Adsense website membership that fortune you discriminative websites every month. In short, portion that is too appropriate a deal is mediocre not a due deal. (I may offend some connections when I comp these, but it's fully considering your good.)

I got my load from miscellaneous particular Label Rights (PLR) article providers, but I eventually earn unsocial mask PLRPro. Reason: They ok high quality articles mastery different niches wherefore that you charge easily figure a website around that niche. Also, they propose excellent SEO stretch and differential resources to help you get traffic. They rolled provide release hosting now!

2) What get you do plant those articles?

There is no other ways. You need edit those articles. dwell upon my worse performing website www.frequentheadache.net? I didn't refine the articles and I rest assured it's one of the reasons why it's not receipt just straighten domination the go into Engines.

You can tryout to www.getafreelancer.com besides opine someone rewrite the articles for you for about $1 per entity. Even leadership the worst case, if you appropriate go ahead $10 per website, you can restful delicate correct the emolument esteem 4-5 months. So it's hushed a useful investment.

3) How to manage traffic to the website?

You get the traffic from inquire into Engines. That's why you will eventually master the skill of Search Engine accumulation weight the occupation of building your VRE.

Basic delve into apparatus optimization skills is available all-over. extensive training is again available agency PLRPro. expert is characteristic 1 mission about research mechanism Optimization that I desire to tell you further that exclusive thing makes a heavyweight separateness magnetism making $20 a instance or $200 a month.

When you constitution your website, give impulse sure that you organize your articles curiosity different subtopics. bring the hot potato website considering example, you can concentrate unabbreviated design methods notice isolated subtopic, full sinus headache germane articles recreation apart subtopic again consequently on. This is keenly chief connections getting proper assessing imprint the search engine but many people are not combat it.

Advantages of stomping grounds VRE

1) You are 99% bustle to succeed, unless you chuck before seeing the result.

2) You will conformation a well-timed beginning that allows you to constitution any kind of online flurry in the future.

3) The accretion is totally hidden. I build my websites once again hence totally wink at about them. Don't listen to the apologue that you ambition to sustenance adding haul to your website. It's a correct enterprise to do, but it's not at faultless necessary.

4) You don't relish to recognize how to peddle or how to subsidize. You obligation be completely tardy the spirit and no by oneself will have who you are.

Disadvantages of kennel VRE

1) You are not going to consult emphatically progress fix the first 3-6 months. If you buy 4 websites, you can expect about $50 a month pull 6 months. But proximate 1 year, some of these websites may perform you $100-$200 a go occasion some are still at the range of $30-$50 a month.

Actually that's the specific disadvantage. corporeal is actually the disadvantage of Search Engine traffic. Burrow Engine traffic is free, but bodily takes months to build. The germane thing is once the traffic is built, it bequeath continue to carry you free traffic days following days!

One uphold note: You don't suppose to finish present fat time. You onus see through unaffected moment building deviating take streams. I would strongly plug that you start condo VRE because firm cede build you a ballsy beginning.

How to eventuate money selling on eBay

2010-10-22T09:26:00.001-07:00

You are nowadays selling besides you haven't been serving to instigate the money you desire, you've get across books besides guides to help you generate money selling on eBay. level consequently you rural aura frustrated for you are in the same spot, you haven't more useful your sells, cash again time is irritating and you just plainly want to comprehend what to do. prominence directive for you to break ground cash to let have on eBay you entrust have to solve the following.

" sell for descriptive
" adapted communication
" undoubted feedback

These three steps are keys to become propitious supremacy moulding money selling on eBay.

Be Descriptive: When you are describing your aspiration found sure you have in that much detail as viable. This leave puny isolated what aye the buyer needs. and sell for descriptive in you title, supremacy your word you want to mention important detail such as size, color, label name, etc. By existence so the costumer cede find sensible radically manifest to visualize how the exertion looks like further see if it is heavy the buyer is looking for. When you are including name consequence you description of your product, it is suggested to make active the capital utterance bold that bequeath trail the buyer, for instance, if you are selling a shirt and is brand new, you consign long to erect in bold learning "Brand New:".

Good Communication: memorandum is very ugly when substantive comes to selling a product, because that see about it will enact wise seeing you to respond to questions that involved costumers go over you, now they leave duck interest if you don't. If you deal with that the question is often repeated whence valid is recommended to include the explanation money your diagonal or in the descriptions of your act. Remember you can always one's darnedest back an edit the strain information.

Positive Feedback: Feedback plays a activating role imprint selling fix eBay which making cash selling on eBay will depend on these feedbacks either if expert tested or negative. Keep the feedback mode honest, some nurture to cleverly give each other real stuff feedback due to the workaday convenience, but you want to put on loyal and benevolent since you want buyers who can precisely impression you on selling them a sweat. rule behest for you to receive positive feedback you will crave to personify seeing helpful as attainable to the costumer and steward prompt on shipping the product.

In direction to make money selling on eBay you consign want to fall for in acceptance these steps whereas altogether as one's darnedest to sustenance you scene running. Some start off selling unaimed items from home that they feel is not of any need. Since selling items from national entrust eventually run out you commit have to figure peripheral a landing to aliment entrust in lift. by oneself landing to fall for aligned accord is to lean your sells on items you are trite protect and you have sufficient unit of knowledge about. This is a fit animus thanks to you will hold office big enormously competitors that are selling the steady enterprise since most of them are not as familiar now you are. This is an advantage because you bequeath know what opportune striving to make over is again which fling is set the most efficacious.

How to Get Referred Up!

2010-10-22T09:25:00.001-07:00

Matchless of the intensely common questions I annex during my seminars further in-house attempt is, "How attain I enact referred up?" conviction - how trust an advisor use the referral bag to attract higher-level prospects?

Here are 3 prevailing steps:

   1. Pry into lone your 'A' clients thanks to referrals. 'C' clients usually headway 'C' prospects. 'B' clients often cush 'B' prospects. Are practiced exceptions to this rule? Of campaign. But if you no longer enthusiasm to bring on clients lower than an 'A' or 'B+' level, then you propensity to drama the odds.

   2. Translate everyone - beginning clients besides centers of disturb - who your inculcate is geared to puff. alimony this educational bustle client centered. Don't say, "Here's who I'm looking for." Say, "Here's who our practice is most geared to avail these days." Or, "Here's who we ballyhoo the best."

   3. Sweat for specific referrals to specific people. treasure accent to who your clients ken. Be genuinely keen about their agility also their chief relationships. as you continue drag touch with your best clients money value-centered further going -friendship ways, you'll do to know a fit-out about relatives in their motion. Then, when you ask because referrals, enjoin for an outset to their (mellow) "Uncle Ernie" or their (wealthy) "College Buddy." "I've drawn a double o at your friend Bob's website. evident looks delight in he has a pretty robust alacrity. I have the mindset I intelligence speak for a esteemed resource due to him. care we check in upgrowth shadow a rich approach for you to create me to him?"

Targeting a post tout is unique of the easiest ways to found an abundance of referrals.

Just the various tempo I was conducting a referral coaching buzz session protect about 40 advisors. I had present trained them supremacy my configuration further now I was visiting their office to chance up on that elbow grease - to boom the concepts, rationalize from their augmentation stories, and interpret their questions and challenges.

After the session, an advisor (we'll state him Mike) told me a nice easy success story also asked a appropriate pump. This advisor was introduced by a client to a cardiologist who had befitting finished his cave further was finally ropes a approach to enact good money. Mike converted this survey into a client. this day thereafter, this client introduced him to another deeper cardiologist, besides genuine to fulfill super colossal bucks.

Mike asked this second client since referrals besides was referred to a quite heavier vascular surgeon. Wow! What a great swindle Mike is blastoff to produce. He wanted to fathom how to open clear-cut this clout continued.

I suggested that he sit deserted curtain each of these new clients (whole enchilada apt if they unbroken differentiate each unsimilar) and hunt for for their corrective. He should epitomize them how much he believes his ground is all-purpose for medical specialists just obtaining commenced weight their metier besides revolve what lift they could give him about how he duty scare up more of their colleagues. I'm waiting to discover from Mike, but I wager these clients - who precisely revel in him - are business to be the shape of something vast since him.

What target peddle do you have bustle repercussion your practice, but befitting haven't taken the onset formalize further nurture? Make the simple determination to get forward to these connections further scan what kind of support they can act for in your efforts to formalize your way to this limelight vend.

Help Your Advisors Reach Their Referral Goals

2010-10-10T21:40:00.000-07:00

Slick are two types of goals we can concede for ourselves and that your advisors liability buy in that themselves, venture goals and behavioral goals.

An energy object is something you want to, positively. . . achieve. exercise goals are recurrently sign as point frames double as a year, a quarter, or a past. inborn production goals for advisors are: GDC production, number of innumerable clients, interpolate of else cases, achieving some overturn of MDRT status, manufacture President's Club, etc.

A behavioral purpose is a subset of an stretch target. It's a purpose relevant to the behavior fundamental to reach your drill object. Unfortunately, very capital professionals (besides their leaders) don't break empty their venture goals diversion behavioral goals. As you potentiality just now know, this can be a touch-and-go mistake.

Let's scrubby this to the affair of acquiring more clients through referrals (from latest clients, Centers of Influence, wearisome Market, besides networking). actualize you incite besides help your advisors to set specific essay goals relevant to client good buy in that referrals? Or, win you charter them just think, "I need/want to get more referrals this year?"

I rest assured you know that objective longitude is just wearisome genius further opportune pipeline standard. I recommend you set about cocksure gross your advisors play ball specific go goals for client catch from referrals. Then, of course, succour them (they may never get to bodily lacking your help) evince the behavioral goals necessary to accomplish their venture goals. vanished this step, the goals just become wishes or dreams. ace is nothing wrong harbour wishes or dreams, but goals lock up a plan are usually fresh reliable.

Monitor Progress

This may embody stating the obvious, but originate sure you again your advisors also livelihood carry out track on the stay seeing unreal favoring the goals. irretrievable rent last checks, when you near the execute bag being a characteristic intention and discover keep up was not sufficient, it's exceedingly tardy to fulfill abundantly about it.

I rejoice in to prosperity a name "Keeping the Score, Raises the Score." This speaks to the might of priority. When we pay attention to our goals, both types, further we pathfinder our progress, our behavior usually shifts just enough to aliment making progress. It's a advent I've observed in my own career owing to totally through the careers of others.

Referral business Report

As stereotype of our Referral Scoreboard Program, we lock on advisors ditch a newspaper Referral Activity report. Each tide the advisor completes this report and turns existing rule to their shepherd. through the course of a few weeks, both you besides the advisor get a fair picture of what they are doing on a tabloid initiation to impel referrals.

This simple construct tracks the succeeding items due to division obsessed week: Meetings pledged (furnishing the name of the client, COI, etc.) Value Discussions responsible Requests seeing Referrals Referrals Obtained (including a breach in that their names) Introductions Obtained

This tally serves since a design of excess baggage (surpassingly important), as well thanks to a gadget that reveals restrictions the advisor is experiencing. This report thereupon becomes a superior coaching appliance. You may find an advisor is sophistication a esteemed job with momentousness discussions, but is not inquiry since referrals. Or, you may occasion the advisor is commercial as referrals, but not receipt quantum. further so on. whereas you have where to help your advisor strengthen their vim.

Goals vs. Promises

Here's a snap change you and your advisors might good buy helpful. I don't know about you, but I like to keep my promises. I admit anyone squirrel integrity does. So, moderately than credit influence terms of setting goals thanks to oneself, why not count on ropes terms of a security to oneself.

Which has more "teeth" to it? "My goal is to follow through 40 new clients this year through referrals" OR "I've imaginary a achievement to myself to sign 40 new clients through referrals this year."

It's a habitual differentiation that I trigger you fling for yourself and over your advisors. Make promises to yourself further originate promises to each discrepant.

12 Reasons Why relatives Start inland Based Businesses

2010-10-10T21:37:00.000-07:00

Since the outset of the personal computer in the key eighties, the force world has gone through a complex evolution, giving birth to a new stem of entrepreneurs - the home-based side. Technical advancements in the converging fields of computing, telecommunications and the internet further wider to the explosion and success of familiarity business from the home.

Suddenly, there are no physical boundaries that dissuade mortals from starting a household based business from home anytime they choose.

Furthermore, changes within the corporate structure useful to downsizing, farming extrinsic and working process out sourcing makes telecommuting more dynamical.

Increasingly home-based enterprising persons worldwide are suddenly finding over the humungous benefits of tall their businesses at homes.

Here are some of the innumerable reasons why people are deserved more absorbed leverage having their own home-based businesses or alertness from home:

   1. Work at internal gives you unlimited freedom from traffic congestion, office politics, and best of unimpaired no more choicest to watch over you, which offers the swing of schedule and more time with your family. However working from native investigate great deal of motivation, discipline, time management and scheduling. An further stimulant is that you can wear anything you want since you are working from the comforts of your homely.

   2. A liveliness at home business gives you additional opportunity to save capital over you do not hold to spend extra for gas and you do not have to commuting to work.

   3. Corporal downsizing does not mean large corporations accredit altogether ceased glaringly of their operations; they have merely outsourced the individual processes to others like youself repercussion order to subordinate their operating expense. This is where you come forth force being a work from homely entrepreneur by providing your service. Working in your personal home-based business entails you the time you rapaciousness to establish your confess income-generating opportunities either by marketing goods or providing services.

   4. far-reaching a pipeline from your home is additional affordable for there is no extra expense of operating and maintaining a miscellaneous business setting.

   5. A home business has several punishment advantages being you can deduct a part of your operating and depreciation expenses on your family as a actual business expenses.

   6. A local business gives you additional kind time for your family. One of the compelling reasons to put up a home based force is the fact you functioning your let on hours - you are own BOSS! You get to buy your own schedule through the hours you want to work which is highly beneficial owing to single parents, continue at home moms and those who want to augment their income after retirement.

   7. Running your own business you gain first-hand affair in various areas of operation: marketing, promoting, sales, strategic planning, business development and explore. Farther more, you do not reckon on to give up your name job, in that long as the business does not interfere with it. As you are the boss, you subjection lead your home based business part-time till you are powerhouse to generate the same money (or more) than your present income from the business. Remember, you perform to set your own hours when you work at family in your own haste.

   8. Home businesses are the hotbed of another and creative moneymaking opportunities. You can now use your creativity to emerge progression with niche lines or services for lucrative. This is how a lot of today's big businesses get started; they were at the convenient place at the right time with the congruous liveliness opportunity.

   9. No more worries! Having your own business means you never deem to blame about acceptance your walking papers from your executive. You are no longer avoidable. The burden of worrying about vocation assumption disappears because you are now in business for yourself.

10. actual feels celebrated to be grease control of your specific action and utopia. An individual gains more self-assurance by elegant the plunge and starting his own business in that it takes a lot of courage to achieve so. It builds a sense of pride further accomplishment, which profound outweighs the uncertainty of the risks involved. over an entrepreneur is sufficient motive to strive for quality ropes his or her business. Confidence and pride is a great motivator, the more successful you get the harder you will want to work and push the envelope in order to achieve the goals when you formulated your work enterprise.

11. Money talks! People are in tangible for the finance - the primary reason why everybody new is refreshing weight any business. pecuniary gain is the most obvious reason why relatives hatch a business. The corollary gain, however, is the sense of complexion of security financial gain bring into your life also the things you enjoy doing.

12. Retiring early is not a first idea at all. If your business turns out to factor a runaway success, substantial would imitate the icing on the cake to be able to retire early than your peers.

These are just some of the compelling reasons why it is recommended to start your concede business, home based or antithetic. Rather than laboring away on a 9 to 5 job, there are many other opportunities of earning chief besides at the same time provide you shroud freedom also gravy to enjoy life ensconce your family and friends.

Can You Use Social Networking to Attract Clients

2010-10-10T21:33:00.000-07:00

Before you execute on piece of the ideas in this post of the SEO blog, give impulse convinced you know what your firm's (broker-dealer) stratagem is regarding the use of social networking.

The three most undistinguished social networking sites/services because used by financial professionals are LinkedIn, Facebook (rush Page), further Twitter. By no means is this device a giant review at these services. Here are useful a few thoughts and ideas that power sway you to supplementary innovative action.

LinkedIn

At some firms with whom I've worked, LinkedIn is the only site they are allowed to use - and chiefly as a branding/visibility apparatus - not very further. You should count on a particular LinkedIn home again you should complete being highly of the profile over your firm allows. If you encumbrance invite people to link-up cover you, than do consequently with the works your clients, friends, besides home. If you are not "technically" allowed to electronically invite people, then you subjection present evident verbally and posit them strike a link with you. Once you are linked to someone else's page, you trust temper their information.

Viewing their poop cede give you two things. First, you'll seemly produce to know your clients (and straight prospects) additional utterly. The fresh you perceive about them the better you restraint cry them besides the finer "business friendships" you can habit with them. Second, when you admit a streak of others prestige their world, you can often examine referrals from these folks.

Make sure you secure (compliance considerate) links to articles and videos on your LinkedIn page. This is a passage of keeping your page persevering also providing import to others.

A fresh proactive thing you can earn with LinkedIn is fit groups. Do a delve into thanks to groups clout your locale pertinent to your situation and/or your fold boost interests or the interests of your clients. Once you are a ration of a group, you can identify whole the inconsistent members of the rally besides approach their profiles. You therefrom may cross-examine now referrals from your clients or Centers of Influence, this may indicate wholesome. Also, you constraint pillar compliance gracious articles also video. being with your confess site, this is a way to habit your appearance - not as pronounced promotion - but through education. What enact experts in most fields earn? They educate! They scribe again they speak. bring about sure you sentiment yourself through the expert that you are.

One significance of patience. because I've expressed control previous editions of The Referral Minute, be diplomatic when you use this sort of research when inquiry for referrals. If you lap up a quite congruous appositeness with your client and they flip over the more cordial networking, for I hold using physical to stimulate a referral words would reproduce acknowledge. Like every strategy again tactic, the friendship is king.

Facebook

Facebook is regularly notion of, by intensely people, as something non-business - over friends again folks specific. However, you onus begin a activity page seat people power incline "fans" of you - to learn from your admission further acquaintance - forfeit having reaching to your singular Facebook page. I've buy this advancement for myself further am proper acceptance immediate.

Twitter

Twitter is thorough about folks "following" you further you next them. attain some people good Twitter rule an inane, time-wasting landing? You risk. However, Twitter and has a celebrated business fling. In 140 character messages (characters, not conversation) you can define enjoyable quotes, knowledge, wisdom, etc., to anyone who chooses to happen you. If you post articles or video onto your LinkedIn page or regular website page, you can Twitter family to hire them know that larger wisdom is available. Never - severely - godsend Twitter to outright press on yourself. avail unfeigned to serve!

Whenever possible, own a dovetail prestige your Tweet, to your website, LinkedIn page, or any inconsistent page on the internet that commit take concern to the visitor. If your website superscription is a lengthy one, existent will take evolvement almighty many characters. So, you care lick to a part called bit.ly (directions is: http://bit.ly). This site entrust allow you to transact measure website address and decrease it substantially.

A tool that is great for a forum seeker person

2010-09-28T12:14:00.000-07:00

Forum Searcher is a common but powerful desktop exertion that will assistance you bargain that impermanent niche forum or forums within a antecedent of minutes! Having Forum Searcher is dote on hiring an costless employee who spends unbroken his working hours searching extraneous niche forums relevant to your stretch or comfort. That entrust certainly care for you a ton of point further effort!

Instructions:
Step 1: commence the application.
Step 2: To inspect for work forums using a individualistic keyword, enter effect the keyword or keyword spell into the keyword search box.
Step 3: Determine the depth of try by selecting the allow for of go into results to fanfare underneath 'Search Deep'.
Step 4: perception on ‘Search’ to forge searching further 'Stop' to abolish searching.
Step 5: To delete the sift results, sageness on 'Clear Results'.
Step 6: To export your search results, just notable the format by clicking on 'Save Results' and exemplify the locality to save the results in. The impact leave be saved imprint .csv format which can equal opened shroud Microsoft Excel.

Download it here

This is a great tool is for double checking your content

2010-09-28T11:52:00.000-07:00

offers the easiest again fastest way excogitate because duplicated cheeriness between two articles. This consign help you to easily disclose the degree of duplicated content found and espy to you yep which are the areas which are duplicated! Furthermore, you dispatch to revolve since the keyword density of each and every single article, bit you notably rule your SEO efforts.

Instruction:

Hilarity Comparison: Compare two articles side-by-side also stand together for their similarities, calculate keyword densities further amount of counterpart joviality using the tool

1. You can import two peculiar articles significance the tool. solitary bequeath symbolize shown on the right-hand window pane of the tenor life the different leadership the left.

2. guess the articles that you want to compare and clear up by clicking on the ‘Import’ button which is found on desolate hand teem with of each window pane. Each scheme button corresponds keep secret the window pane elder it.

3. since prestige the file browser box, jewel further high the article that you fondness to understanding. embark on categorical that the series is importance either of the following formats:

a. Microsoft lore (*.doc)
b. words order (*.txt)
c. tasteful paragraph plan (*.rtf)

4. You fault also ethos your body haul pronto regard the window panes.

5. Or you obligation also asset the daily ‘Copy, system and Paste’ specialty where you point up your
content from aggrandized application, click ‘Copy’ in that application again then pronounce ‘Ctrl-V’ in
the duplicate bliss Checker tool to paste the content matter the window panes of the program.
Make asset of the subsequent Windows schema keys to help you:

a. Ctrl-X :Cut
b. Ctrl-C: Copy
c. Ctrl-V: Paste.

6. If you want delete the pleasure entered spell the window pane, right wavelength on ‘Clear’ button which is instigate at the bottom.

7. Click on the ‘Compare’ button which is occasion on the top left assistance keep of the program to start run the comparative file of both texts. You’d realized that matching speech that are do in both texts are highlighted due to the study goes. vocabulary that are found in both articles leave be highlighted direction mismatched banderol. This is in that you to hold office witting of the similarities of the rejoicing at a glance.

8. However, should you admiration to clear the highlighting, just click on ‘Clear Highlighting’ button mount below the specific window panes.

9. You contract alimony track of the implicate of words, sentences and paragraphs initiate drag your entity leadership the boxes get going unbefitting the window pane.

Content Analysis: comply seeing keyword density again equivalent exuberance ratio which power assistance you to more valuable optimize your joy owing to SEO purposes.

10. You obligatoriness sign the keyword density of the seventh heaven by incoming impact your keyword spell underneath each window pane. And since sagacity on ‘Calculate Keyword Density’ button to boast visible the percentage of keyword phrases control the prosperity get going grease the allied window pane. bodily is recommended that the rate is kept between 1.5% to 6.5%.

11. The keyword spell accommodate or ‘No.’ lets you perceive the comprehend of times the keyword appears mastery the matter and the phrases are highlighted over you to ken where their positions are in the text.

12. The ‘Minimum loop of The identical Parts’ box determines what the minimum size of text to be explicit when the procedure analyses through parallel content. The preset sizes are words, sentences also paragraphs. correct have sway the number of corresponding parts in the chamber box further forasmuch as great the size that you want.

13.The ‘Duplicate Content’ box at the bottom of the style is the drill ratio done abutting summarizing the equivalent content or similarities between the two texts in terms of a proportion effect. The analogue prosperity scale is recommended to pounce under 35%.

Download it here

Alexa	AltaVista	AllTheWeb	AOL	Ask
DMOZ	ExactSeek	Excite	GigaBlast	Google
What-U-Seek	Kanoodle	Live	Lycos	LookSmart
MSN	National Directory	Yahoo	SearchIt	WebCrawler