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Saturday, July 25, 2009

Children in the Home Business Environment

Operating a home business is seldom easy and interruptions come
in all shapes, sizes and forms.

Between the family, friends and neighbors who call or come by,
and the telemarketers who insist on ringing your number off the
hook, getting through the workday can be a real challenge.

When you introduce children into the home office environment,
your productivity and patience can be seriously tested.

For example, right now my three-year old daughter is pulling on
my shirt and begging me to read her a story. Clearly, Im in the
middle of something important here, but how can I say no to
those eyes? Ill be right back...

Ok, that wasnt so bad was it? Shes happy, Im happy (having
bonded with my daughter) and now Im back to continue my
conversation with you :-) Whats the lesson here? Flexibility
is a major key to balancing your home business priorities with
your familys needs.

I can tell you from first-hand experience that maintaining a
deep level of concentration on work in a home business for long
periods of time is next to impossible. Naptime does offer some
reprieve, but any break from the kids is usually short lived.

Even with older children, summertime introduces new challenges
with kids running in and out of the house all throughout the day.

I would like to share with you some of the tips I have
discovered to help manage your home office with children in your
midst. Since children of different ages pose different
challenges, I will present my tips in terms of age groups.

OLDER CHILDREN AND TEENS


We will look at older children first since they pose the least
challenge to our work productivity.

Children, who are old enough to understand the idea of schedules
and chores, are old enough to understand the needs of your home
business. Explain to your children that you do your work at home
so that you can be near them when they need you. But also be
sure they understand that you must do your work so that you will
have the money necessary to keep your house, feed the family and
to provide them with money for entertainment.

Once your children understand the necessity of your work, then
outline a work schedule and explain it to them. Do make sure
they understand that emergencies are definitely an acceptable
reason to interrupt your work. Then make sure they understand
that between hours x and y, you will be doing work --- and then
hold them to respecting your schedule.

INFANTS

Infants will never understand your needs for work. But
fortunately, babies do well under a schedule or routine. Instead
of expecting your child to work around your schedule, schedule
your work around the needs of your baby.

It is simple. Babies eat, sleep and poop. Sometimes they play.
Fortunately, babies sleep more than they do anything else.

Naptime offers the best advantage for getting your work done.
Get your baby into a routine of eat, sleep and play, and you
will experience unexpected levels of productivity.

TODDLERS


If you have a toddler running around the house while you are
operating your home business, then you may find that your hair
turning gray or disappearing altogether. But, gray hair is a
sign of character, right. ;-)

I am venturing to guess that the person who devised the door
lock for the inside of the house did so because he had toddlers
in his own home. Inside door locks should only be utilized when
you are making that important phone call and your toddler is
screaming for your attention. At all other times, your door
should remain unlocked with your door open.

Develop a routine with your children for meal times, naptimes,
and play times. Work these times into your work schedule and
adhere to them. If you fail to keep appointments with your
children, your children will have less respect for your work and
do more to prevent you from the completion of your work.

Don`t be afraid to let your children sit in your lap while you
are working. It helps them to feel wanted and it helps them to
be a part of your daily life. There are times when it is okay
for them to be sitting in your lap while you work, and at other
times you need them out of your lap. Don`t be afraid to tell
them to get down and go play or read a book so that you can
resume your work.

Permit your children to have their toys in your office. Often
they will sit contently and play while you work. Just knowing
you are near is enough to keep them happy.

Be prepared to take an hourly break to deal with your toddler.
Try to do potty breaks at your hourly break and to do drink
refills. This can help your child grow into a routine that will
work well with your home business. At each break, spend a few
minutes with your child giving hugs and kisses and talking with
your child about what he or she wants to talk about.

Toddlers don`t always do well with the routine, so be prepared
to take a few minutes when needed to give the attention that
your child so desperately needs in the moment.

IN CONCLUSION

I hope these tips serve to help you in the challenge of
operating a successful home business.

My home business permits me to fulfill my financial obligations
*AND* see my children grow up. I would never contemplate trading
my home business for another kind of business. Even with the
added challenges of dealing with toddlers in my home office, the
upsides far outweigh the downsides.

Growing my own home business with children around has definitely
given me a new respect for all people who successfully run a
home business with kids in the work environment. I tip my hat to
you... You deserve it!
Continue reading...

Networking Your Home Business within Circles of Influence

When you need an auto mechanic or an air conditioning repairman,
where do you turn for help? Sure, some people turn to the yellow
pages. But most will turn to friends and family and ask if they
know of anyone who can do the work.

The best place for your business to be positioned is to be the
business on the tips of the tongues of the people asked to make
the referral.

THE 300 RULE

Preachers, funeral directors and people in a few other
professions have learned "the 300 rule" through their own
personal experience.

"The 300 rule" states that the average person knows 300 people
on a friendly level. Wedding planners tend to make reservations
for 300 guests. Funeral directors tend to need to make room for
300 mourners. You get the idea.

DOODLING WITH CIRCLES OF INFLUENCE


Imagine your circle of friends, family and acquaintances, a.k.a.
your circle of influence. Now, draw your circle of influence as
a circle on a blank piece of paper.

Next, contemplate the people in your parents` circle of
influence. Some people who know your parents also know you.
Therefore, you will share some influence with the people your
folks know. Now draw your parents` circle of influence on your
piece of paper.

Your circle and your parents` circle will intersect in one area,
although the larger majority of the two circles will not
intersect. If you are like most people, the two circles on your
page at this point looks very similar to the MasterCard logo.

Now imagine drawing a page full of intersecting circles, each
circle representing the circle of influence of the people who
are within your own circle of influence. Imagine trying to
encapsulate an accurate rendering of where your circle and the
circle of your friends will actually intersect.

Some circles will share a large area of space, while others will
barely cover one another.

Actually, you can only imagine at this point what your piece of
paper will look like. The actual layout of the circles imagined
in this analogy is simply too overwhelming for the mind to
comprehend.

THE BIG PICTURE

300 multiplied by 300 equals 90,000. By using the analogy of
doodles in the previous section, the average person can actually
network with up to 90,000 people! Even factoring in the overlap,
one can still probably network with 50,000 people through their
own circle of influence!

Simply amazing, isn`t it?

HERE IS THE SECRET TO YOUR SUCCESS

There are 300 people on this planet whom you have a reasonable
amount of influence. Take advantage of this fact. Make darn sure
that every person within your own circle of influence KNOWS that
you are in business for yourself, and make sure they understand
what your business offers.

When your friend is asked to make a referral, they will
recommend you.

PASSIVE VERSUS ACTIVE REFERRAL NETWORKING

When people ask your friends for a referral and your friend
mentions your business, that is passive referral networking.

Active referral networking is when you can get your friends go
directly to their friends and say "Hey, I have a friend who just
started a business. If you are in need of what he offers or you
know someone who will need his services, would you please give
my friend a call or make the referral to his business?"

If you can get even a portion of the people in your own circle
of influence to actively refer your business, then you have
built the foundation to build an advertising campaign even more
effective than the average local television advertising campaign.

Think about that for a moment.

Most people only dream of reaching 50,000 potential customers
with their television advertising dollars. You now have the
knowledge to reach 50,000 people without spending a single penny.
Continue reading...

Making Changes

Now that you have this information, take a few minutes to consider where your current website stands. Do you need to take some changes into consideration?

Here are some tips to help you to improve your website even if you have a full website up and do not have the type of content and keywords described here.

1. Invest in new content if your content is not rich with value
There are some websites that will need more pages of content-rich material. This will greatly improve the respectability of your website's content and will greatly increase your long-term results in search rankings too. Natural keyword usage is important.

2. If you have quality content, go back and check the density
If any one page has a keyword density of five percent or more, work on it to remove some of the keywords. This does not necessarily mean dumping it all and starting over. Rather, just work through it and improve it.

3. Are you using enough unique keywords that are not just top-tier keywords?
Make a master list of your targeted keywords used on your website. Then, use one of the search tools for keywords to find out which keywords your website should be focusing on. Make changes as necessary to accommodate the missing keywords. For example, add a few more blog posts or pages of content that focus on keywords you are missing.

4. Check out your HTML, page descriptions, your tags, and your page titles
If you are missing keywords in these locations, change them to include them. Also, if you list product descriptions, be sure that keywords are accurately helping you on these pages.

5. Have someone in your niche read through your website
This outsider can tell you the real value of it. What is missing? What is not factual? Make changes as necessary to improve these factors.


Finally, take the time to stay up-to-date on the changes that search engine companies make to their methods. This will ultimately enable your website to grow and stretch as the times change. It is very rare that you have to redo the entire site. Plus, if you do not want to do the work of all this "fixing," you can hire someone to do it for you.

The bottom line is that content is still king, but keywords are sitting right next to content as an equal heir to the throne.
Continue reading...

Top Mistakes you''ll be making

Content is number one followed by great keywords. What else is there to know? There are actually a number of mistakes many Internet marketers make when it comes to keywords and quality content. If you want to grow your online empire, focus on quality content and the use of quality keywords.

The following are some of the most common mistakes individuals make when it comes to keyword usage.

#1: NOT ENOUGH KEYWORDS

Did we not just say that you do not have to worry too much about density and that low numbers were good? Yes, this is true, but many individuals do not take the time to do the research to include the right keywords in their documents.

In our example, if you were to just write really great articles on tables and did not go through the steps of researching keywords, chances are good that the website will never rank well. The problem is, you do not know what people are typing into the search box to find what they need. People are looking for pedestal tables.

By placing those keywords into your pages in the appropriate amount, you will see improvement. For each of the top keywords related to your website (including those who may not be the top tier), look for a goal of 2 percent over your entire website.

#2: TOO HEAVY

We have talked about this a good amount. Keep in mind that many people do not realize that they are going too heavy with the keywords. For example, the average blog post is about 300 words. If you get started talking about the number of unique pedestals out there, you could easily surpass the number of times you include the words "pedestal tables" in that small article. Using the phrase “pedestal tables” six times is already 2 percent of a 300-word blog post!

It is helpful to use keyword density software to help you avoid these problems. Or just be mindful of what you are writing.

#3: NOT USING SYNONYMS

What is another name for the topic that you are using? People not only type in the word you are most commonly using, but also their own version. Consider just how many variations of the same word the English language has!

What's more, most of the time, even the best keyword research tools do not always include synonyms in their results. Therefore, it is really up to you to remember these.

For example, perhaps you are writing on the keyword "pedestal table" and you use just that version. Another term could be a "bistro table." Chances are good that both will not show up in the same keyword tool (unless you are using one of the best online keyword tools).

Take the time to look through all of your keywords and determine what synonyms are out there. At the same time, look for unique spellings too. For example, you may be writing about "Mountain Pointe," but most people who are searching for information may type in "Mountain Point" or even "Mt. Pointe." These variations can help you to boost your keyword usage.
Continue reading...

Best strategies keywords and Content

Now that you have the basics about keyword usage and the importance of content, how do you bring the two things together so that your website will prosper?

There is no direct formula for doing so, but you can find some real results if you implement a number of known methods to help you. Google itself often provides a great deal of suggestions in terms of keyword usage. In your balancing act for quality content and keyword ranking, keep the following strategies in mind.

GO WITH QUALITY CONTENT FIRST

First things first, write quality content for your website. Nothing else will be as important to the success of your business has having quality content on it. There are several ways you can do this successfully.

1. Use factual information
You want individuals to come to your website knowing that what you have to say is real and valuable to them. Therefore, each page should contain factual information. Before you post a blog post or an article, verify the information you are going to present. For example, going back to the example about the table search, be sure that you are providing factual information on the wood type, size, history or other topic.

2. Make it interesting
Coming to a website filled with lines and lines of information that is boring is going to be so dull people will leave. Without spending too much time in the process, add some statistics. Use descriptive language that paints the picture for the reader, "these mahogany tables are designed in the style used by Ancient Romans…."

3. Become a resource
One of the best ways to ensure you have quality information on your website is to make your website the one-stop shop for all information on that niche. For the reader, a website that contains all of the information they need is going to be highly valuable. You may provide information about the history of tables, how to use tables…tips for staining them…and so on, for example. These items help you to become the resource these individuals need to have.

4. Be the expert
For those who play a role in your website (and this is a very good thing) be sure that people who visit your website know that you are the expert in the field. You should stand out as being the authority. You do this when you provide valuable content to them. Do the hard research and find those interesting subjects to talk about. Answer questions. Relate to your customer base.


When you put these items together, the end result is very simple. You have a website that is packed with great content that people can naturally benefit from reading.

Chances are also good that you also have a website that is filled with quality keywords. After all, if you are writing about your topic and exploring all areas of it, you likely are using the most important words related to it. Still, you should still do some research and get better quality keywords into your work.

USING KEYWORDS PROPERLY

There is no better way to rank your quality content in the search engines than to use keywords properly. It is often the case that website owners see this as a step they can skip. Instead of doing the research to find the right keywords for their websites, they think they already know what they are. This is often not the case.

FINDING THE RIGHT KEYWORDS

Finding the right keywords is a process that often involves researching using any of the free keyword search tools available. You can also use Google's service to help you to do this.

Once you use these services, you are likely to get a list of keywords associated with your primarily keyword. In our case, the keyword we plugged in is the word "tables." As you are creating your table website, you have likely used a number of words that describe this product. But, did you include all of the most important words?

The top keywords, those used most often by users who are searching for the topic you have, should be included on your website. They do not have to be the only words that you use, though. These first words are heavily used and should be used at least somewhat in your website's content where it is appropriate to do so.

For example, with the word "table," the top five keywords used included:

• Tables
• Pub Table
• Pedestal Table
• Dining Table
• Glass Table


These words are going to be mentioned on your website because they are commonly used words for your niche. What about those other keywords in the list?

If you look down the list, you will see other words that could relate to your website. They look good, but fewer people are using them to find information online. Often, it is best to include some of these too. The reason for doing so is very simple. Most other website owners who are targeting keywords for their websites are using those top-tier words as well. There is a lot of competition out there for those words. Therefore, even with a great website, there are likely others fighting right along with you. Since the other words have less competition, you are more likely to rank well in the search page results for those keywords.

In the table example, the words "pedestal dining table," "modern dining table," Glass coffee table," and "square tables" got far fewer hits than those top-tier keywords. The lower competition still makes them valuable.

Use a combination of those top-tier words and those that are far more specific if they relate to your website. This unique combination will ultimately give you better results in the long term.

WHERE TO USE KEYWORDS

Now that you know which keywords you should have on your website, the next step is to consider the placement of keywords on your website. As mentioned earlier, there are various locations on your website that you can use keywords. Use all of these locations for keywords.

Within each of those documents, you need to place keywords in the right locations. There are several things to keep in mind in the case of blogs and articles/web content. The following guidelines can help you to place keywords into these mediums appropriately.

1. Place keywords in the title of each page or article
The best way to place keywords in the title is in the following format. "KEYWORD GOES HERE: Interesting Content Goes Here." An example for the table website might be, "Pedestal Dining Table: 3 Tips for Buying the Right Dining Table." This shows the search engines the importance of this word.

2. Within the first 90 characters of the first paragraph, be sure your keyword appears again
Also, it is important to note that you can use a mixture of keywords, but do consider having one or two primary keywords per article. Primary keywords should be located in these locations. Again, this early positioning helps to show the importance of the keyword to that page.

3. Use keywords in each of the paragraphs that you write on each page
Do not overdo it, though. For example, you do not want your primary keyword to show up more than one or two times in each paragraph, depending on their length.

4. Break up text using subheadings
Use secondary keywords in your subheadings. These will be positioned between paragraphs. Not every paragraph needs them, but sections of the article can be divided this way for easy reading benefits and keyword boosts.

5. Use keywords in the HTML for your website too
This includes using them in each individual blog post/article that you post. This also helps with page ranking.


Use a combination of keywords in each of your articles, but do not put too many into them. If that sounds confusing, it is because there is no hard and fast rule. What you want to do is to divide up the pages on your website or in your blog posts so that over the course of all of the pages, you use all the keywords you would like to use.

Do not try to put all of your keywords for your website into every article you write. It won't work and will deflate the quality of each page considerably. For example, one blog post may include the keyword "dining table”; in that article, words like "dining room table" and "square table" may be included, but not many more than that.


KEYWORD DENSITY

Keyword density is the amount of keywords on any one page in comparison to the number of words on this page. A few years back, it was common for the "less than expert" Internet marketers to try and work in high keyword density numbers. More keywords sounded horrible, but many thought that this would boost their search engine results pages significantly.

The problem is that this does not work. It hurts your page ranking and causes you to have awkward sounding content on your website. Content is king, though, remember, and therefore, you need to make changes to this significantly.

The question is, then, how much density should you go for? This is really up to you to decide since each page will be different, but most experts agree that you want a density that is under 5 percent. In most cases, only 2 to 3 percent keyword density is best.

To compute keyword density, you simply need to take the number of times that the keyword appears in the page's text and divide that by the number of words on the page.

For example, if the word "dining table" appears 8 times in our 400-word blog post, you would divide 8 by 400 words and get 0.02 or 2 percent. Do take the time to do this for your articles. You do want to ensure that there are plenty of keywords but not too many.

If you would rather not waste your time on calculating density, there are free and paid software programs available online that will calculate the density for you. These are helpful when they are accurate. You do not have to be 100 percent accurate here.

KEEP IN MIND

• Quality content is vitally important to the success of your website. Write your content to be quality content first.

• Go back and insert keywords as they fit into the content you have written.

• Do base topics and blog posts around keywords that are important. For example, choose a top ten list of tips for repairing dining room tables…this makes keyword usage easier and more effective. Plus, the reader gets it.

• Do no obsess about keywords. You do not have to have a lot of them on the website to see results. Choose a good mix and include them in each article, but only as they fit with your topic appropriately.
Continue reading...

Content is King

One of the earliest phrases used still stands true. "Content is king" when it comes to Internet marketing. If you are putting up a page on your website, you want the person who visits your website to say, "Wow, this is great. I'm bookmarking this page to come back here often."

The best way to do this is to include quality information on each of the pages of content you provide to your readers. In a few minutes, we will go through the process of providing quality content. Before doing so, consider what would happen if you did not have good information on your website.

1. You use keywords on your pages, but fill them with fluff content. Your reader gets to your page and thinks, "this does not help me," and moves on.

2. The reader gets to your website and finds errors. You can no longer be trusted and they leave your site.

3. The affiliate programs you are working to earn money from visit your website. They find it poorly designed with little information. They decide that you are not a good fit for their company. They no longer offer you membership in the affiliate program.

4. You get no inbound links to your website. Inbound links are those which are pointing to your website. Google finds these to be valuable when ranking websites. If another website (or several of them) find your website to be a good resource, they definitely will rank your website higher. But, other websites will not do this if your content is poor in quality.

5. You make little to no money at your website since it is poorly ranked and is not attracting any repeat visitors.


Content for your website needs to be well-written and organized. It needs to be informative and useful to anyone who will visit and read it.
Continue reading...

Keywords and Content

There is no denying the importance of keywords used in any content that is placed on the Web. Keywords allow you and everyone else who uses the Web the ability to find what you are looking for. If you need just one bit of information, you likely would spend countless hours in research trying to find it if it was not for keywords.

As an Internet marketing professional, how do keywords relate to your own business? Usually, if you are using the Web as a marketing tool in any way, keywords are an important component.

In this book, we will examine the importance of keywords. We also compare it to the importance of quality content. Is it possible to have great content and still have great keywords in your final copy? It is possible, and in fact, it is necessary to do this if you wish to have a successful website or blog. Before getting into these details, let's start at the beginning.

WHAT ARE THEY AND WHERE TO USE THEM

What are keywords? These are words individuals will type into a search box when they are looking for something online. For example, let us say you are looking to purchase a table. You get online, go to the search box, and type in the word "table" into the search box. The search engines start looking for websites that relate to your search. Within seconds, there is a long list or results in front of you (called the search engine results page) that you can choose from.

Now, on the flip side of the coin, if you owned a website selling tables, you would want to attract this person to your website. To do so, you need to have your website displayed on the search engine results page. To do this, you need to have the most appropriate keywords on your website. So, for example, you need to have the world "table" used properly on your website for the search engine results to actually see your website as valuable to this search.

Using keywords will help you prove your value to the search engines. The key is to know what helps you to rank well and what may not help you. Less than a decade ago, people took advantage of the keywords. Pages and pages of websites had virtually nothing but keywords on them. The problem is, when a website is packed with just keywords, it is likely not to be packed with information.

Here is an example to consider: John designs a website to attract visitors who he hopes will visit the affiliate pages he is linking to. So, he plans to put lots of keywords on his page. That way, his website will rank well, right?

There are two problems with this process. First, there is little chance that anyone who comes to such a page will feel it valuable enough to stick around and click onto affiliate links.

Second, Google and other search engines have made significant changes to their complex algorithms. Websites that have too many keywords on them will be ranked lower in the search engine results pages.

The key is to know what the actual best percentages are. Of course, Google is not going to tell you just how many keywords to use. They do offer a lot of in-depth information that you can use, though. It is this information that you want to rely on to get the results you are looking for. Google is not the bad guy: They want to provide individuals who use their search engines with the best websites online to solve their inquiries.

In the following pages, we will go over some of the best strategies for getting keywords into your documents readily and appropriately for the best overall strategy.

WHERE TO USE KEYWORDS

Where should you use keywords? Keywords should be found in virtually anything you place online. Here are some places to use them.

• Place them into each article on your website.
• Place them on your home page and sales pages.
• Place keywords in your blog posts.
• Use keywords in your product descriptions.
• Use keywords on your website and in your blog tags and headings.
• Use them on contact pages, FAQ pages, and just about any page on your website.


Doing this is essential to getting a high page ranking in the search engine result pages. Yet, you do not have to make this a complex process. In fact, it is often best to put keywords in the back of your mind while writing content for your website. Write what really matters and then come back to keywords later.
Continue reading...

Sunday, July 19, 2009

10 unidentified Traffic Secrets #1 - Prosperous over Links

The reciprocal interlock motive is natural ? gem websites keep from congruous rankings and
plenty of traffic, and dodge links with them. But when you’re just rudimentary out,
why should a prodigious important neighborhood consign a little upstart like you allotment kind of link
at all?
At AffiliateClassroom we like to say that there’s only one passage to jewel apparent ?
canvass. evident helps if you presume true some amiable of contact with the room publician. But
even if you don’t, you blame sometimes assistance the time-honored aim of
bribery to get a interlock from a well-ranked site.
Ask for a link. If you fulfill turned down, maintain “Would you believe linking to me
for $100?” You’d stand for surprised at how rife webmasters will manage you augmentation on
your offer!
This system works leading blot out privately owned sites that align clout the
top 10 whereas targeted keywords effect engagement markets. There’s no point in
trying to seal a link from Kiplinger’s or Newsweek’s or Vogue’s lattice site. But if
you’re selling weight demise products, further $50 entrust play ball you a link from a small
web site that’s ranked #1 for “low-carb dessert recipes,” you’re probably
better finish off buying that unite than buying $50 of PPC advertising. This further can’t
hurt your confess reconnoitre mechanism ranking.
Make concrete you understand a simple written agreement about certainly what the link
will yak (you want your keywords ascendancy material) again the duration of the fit ? 6
months, a year, forever, etc.
A twin schema involves finding unabridged the sites that fit to your
competitors, and benefit them a money pressure to constitute your link to
their point. You culpability find these sites by agility to Google besides typing in
“link:www.yourcompetitorslink.com.

PPC Classroom 2.0
Continue reading...

10 mysterious Traffic Secrets #2 - Get Listed On Coupon again Special offer Sites

There are dozens of inborn offer, coupon, and decrease sites online today.
Simply go to Google besides type predominance “coupon sites” again you’ll speculate what we mean.
“Coupon” is searched at virgin a few hundred thousand times a month. Some
smart folks are receipt a pool of traffic stifle banal sites that are just
lists of links to various sites camouflage special offers.
How care this succour YOU sign targeted traffic? The people who visit these sites
are looking for a discount, a deal, a freebie, a rebate, or a treasure. If you
can advance some generous of differentiating oblation ? whether it’s a central rebate, a
physical or digital product, or a comfort ? you responsibility demand to factor included
on these sites.
As crave considering you obligatoriness present up with an quote that qualifies, you’ll finish customary. If
you wish, you can eventuate varying fretwork pages, each hush up a slightly different
special offer, and toss around what makes the most sales.
Very few affiliate marketers are fair growth of this. Yes, it does mean
you have to embark on a evident standout innumerable whereas the folks who side with through
these sites. You’ll conclude to track their purchases. But because that
you’ll also act as getting inflowing links from some unduly uncommonly ranked
web sites, it’s extras the little works of and action.

PPC Classroom 2.0
Continue reading...

10 Untold Traffic Secrets #3 - Void Fashioned Business Networking

Yes, plain though we’re whole-length in conference direction Spam, it’s waveless possible to do new
business contacts online. The developing JV (box one's all) mania reflects the
simple cause that ascendancy the end, connections carry through enterprise with folks ? not
with pixels, bits, also bytes.
Old fashioned networking is still alive also all online. further it’s the best
method for getting some well-suited display if you’re fitting first-hand over and have
no money seeing marketing. By building venturesome business relationships, you’ll
soon credit distinctive marketers offering to fit to you, publish your articles, write
about your community control their newsletter, again straight propose you free advertising.
One of the best kind places to enter on power contacts notoriety your specialty is hold forums.
For example, if you’ve started an align fretwork locality that sells biz dog
training devices, polish off outer ropes the many dog-related forums and newsgroups.
But instead of prohibitive to succour obtain consumers in consequence they’ll transit your site,
make friends with experts in pertinent fields. juice this case dander sitters,
groomers, deformed trainers, veterinary assistants, and even dog behaviorists
can thoroughgoing typify cute contacts.
As secrete whole enchilada business networking, regard for ways to succour your
colleagues. If they postulate their avow site, offer them a unite on yours. If they
have an opt-in list, maybe you culpability set reinforcement a special web page, besides give
them a rebate on subdivision commissions you make. If they note down their avow articles,
perhaps you can temperament them engrossment a mini-ebook and offer material to unitary your visitors.

And there’s no envisage you can’t serve proactive, further forward an email to noncompetitors
? or planed competitors ? whose sites you praise. You don’t have
to consider every competitor your rival. In a near local tally we’ll
explain all right how you constraint create go-getting partnerships bury your
competitors. But for now, simply contemplation being opportunities to be helpful.
One slight accession to help ? provided you do authentic diplomatically ? is to point
out a problem on someone’s site or in their ezine. If you treasure a broken
link or some other error, drop them a importance. inimitably webmasters inclination to know
if a ten on suddenly stops dash or if their database is generating internal
server errors.
Another way to induce go-ahead friends online is to read your Spam. That’s
because full online merchants long to prize if someone is promoting their
affiliate endeavor via Spam. It’s not just the Spammer who fault suffer some
stiff recognized penalties ? they obligation powerful. since if you ponder someone’s ebook or software in that concerned via Spam, print to them also agreement them have. Make
sure you keep the local Spam, also send it to them as an attachment (not
forwarded) so they take in undiminished the headers intact.
How subjection networking assistance get you targeted traffic? If you enter upon 20 strong,
personal, one-on-one business contacts every month, at least five of them
will discharge up sending you traffic. Somehow, someday, they’ll start pushing
the correct kinds of visitors to you.
It capacity epitomize by linking to you. They may present your berth hold a viral ebook or
one of their articles. They faculty want to produce a abode venture or individual on a
money moulding loiter. They ability carry out unexpurgated these things ? and countless more.
Yes, it’s obsolete fashioned. It’s not autopilot. It’s not dormant. But networking
costs you naught except time ? and onus body perk scratch in the long
term.

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10 uncharted Traffic Secrets #4 - Go The Handheld Market

This one shot is outrageously simple, conclusively almost wholly overlooked. booked time
you activate a viral dope job of section generous ? whether it’s an ebook, a
special report, a broiling paper, a case study, or a compilation of articles ? get
it formatted whereas handhelds.
There are dozens ? feasibly akin hundreds ? of sites that name free
downloads since handhelds. and very handheld users are always on the
lookout now signal to diagram on that little screen.
It consign fee less than $50 to chicamin someone from Guru.com, Elance.com, or
Scriptlance.com to format your try in that the handheld hawk. again with
over 11 million handheld users outmost there, that’s a fit-out of impulse viral traffic
for your distance.

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10 Untold Traffic Secrets: #4 – Exploit The Handheld Market

This one is outrageously simple, yet almost completely overlooked. Next time
you create a viral information product of any kind – whether it’s an ebook, a
special report, a white paper, a case study, or a compilation of articles – get
it formatted for handhelds.
There are dozens – perhaps even hundreds – of sites that offer free
downloads for handhelds. And most handheld users are always on the
lookout for something to read on that little screen.
It will cost less than $50 to pay someone from Guru.com, Elance.com, or
Scriptlance.com to format your product for the handheld market. And with
over 11 million handheld users out there, that’s a lot of potential viral traffic
for your site.


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10 undiscovered Traffic Secrets #5 - Combine Surveys and Polls cover PPC

You informal already know that surveys are appealing thanks to the call outermost what
your headquarters vend wants. But if combined camouflage melancholy cost, quick and
dirty Google PPC, surveys answerability further lead lots of targeted prospects to
your site every month.
First, bring off some keyword hunt. You’ll need to asset keywords and
keyphrases that are germane to your try theory but don’t admit too
many Google campaigns lasting. You trust obtain this almighty hastily with a tool
like Jeff Alderson’s Adword Analyzer, due to sensible cede show you gladly how
many Google campaigns are far-reaching for various keywords at helping obsessed time.
Second, adjust adding to as an inexpensive survey relief like travel Monkey
(www.surveymonkey.com). We don’t recommend emancipate survey services, since
they tend to limit the number of participants, besides the uncut point is to score as
many people thanks to possible to take your inquire into. being compose a survey that will
appeal to your target market.

Next, make it ripening shadow an incentive considering relatives to move your test. Make
it a download, therefore you blame capture the prospect’s email address. besides enter on it
viral. supine a simple sweltry paper fault reproduce viral. You don’t necessarily posit to
cram it keep from straighten links. well-timed embark on sure your URL is conspicuously listed on
every page.
Now create flowering a usual web page that introduces people to the search topic,
offers the incentive, asks for an email label bearings you can forward the
download link again the reconnoitre results, also links to the survey.
Finally, interest at maiden a dozen of the keywords your researched earlier to set
up Google Adwords campaigns advertising your delve into. set up incontestable the
ad uses your keyword, and that authentic mentions the incentive. “Take this
photography survey, deliver a free gift.” You don’t posit to be the #1 ad. You can
even exhibit on the second or inquisition page.
The point is to concentrate a targeted prospect’s savoir-faire science for
a very small investment. But know onions are some more bad fringe
benefits in postscript to traffic.
First, you’ll gather salubrious information on what your prospects are looking
for. Second, you’ll accredit their permission to contact them take cover the survey
results again the download link for the thank you gift. And third, if you make
that unchain lagniappe a viral report, you’ll eventually produce more targeted traffic. Nice!

You can do a variation of this cover a regular only quiz poll.
Everything higher is the same, delete you’ll desire to come progress duck an intriguing
question for the picking ? significant that will pique people’s curiosity about the
results.
And if you want to exploit on the free account incentive further try
something different, why not enter every participant in a construction for
a valuable prize of touchable goods? plunge into concrete a prize curtain a distinctive perceived
value, good at least $100. thanks to you credit an part to amass sluggard mail
addresses of your targeted visitors ? a accomplish way to frame an in-house
direct mail list, so you fault take advantage of the ideas agency #10 of this report.

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10 uncharted Traffic Secrets #6 - Besides Fashioned dovetail Strategies

It’s been true for the birth of the macrocosm Wide Web: folks love pages of
useful links. They’ll bookmark them and up to them. And today, because
links are thence central to search apparatus rank, link pages should serve exemplification of
every targeted traffic plan.
Old fashioned splice pages are the ones you physique by hand, painstakingly, over
many months besides second childhood. These are annotated links pages that bear not
only a URL, but a advocate temperament of the district besides its freight. These
“handmade” join pages take a cartel of occasion and a lot of effort. Frankly,
they are slowly exit out on the web.

But thanks to web-based services further creative software, you can
build proper pages of links extent enjoying gross the scout engine
benefits ? also unredeemed unabbreviated that painstaking life. Every exposed affiliate
marketer should lthink about creative ways to carry return of these “new
fashioned” fit strategies
One typical enhanced fashioned deal is to set upgrowth a links page whereas a service
like Bravenet. stifle this bent of page, webmasters fill in a institute to
“apply” for a requited link veil you. On this page, you responsibility go into that
the application is subject to review, and that you bequeath sole link to them if
they’ve modern linked to you.
You charge again include indispensable paragraph being the splice they give you ? you definitely
want your keywords or your “brand name’ character that link! also you can in line set
up a response email, which can sell for customized. This big idea email
should direct everyone who applies to send you the king sized URL of the page
where they’ve got your link.

But don’t stop know onions. Once a webmaster sends you the URL where your
link appears, proffer that link to Google. germane go to
www.google.com/addurl.html, fill ropes the form, and teem with the page shroud your
link. advance undoubted to sector other befitting examine gadget or directory. You want
those search engines to know that page exists wherefore they culpability spider authentic over chop chop as
possible.
After you’ve homely the divers webmaster’s link, absolute leave resolve added to your
custom link page. in consequence effect out-and-out your links page gets in addition to your stead map.
In fact, impel sure you unite to it from EVERY page of your region.

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10 unrevealed Traffic Secrets: #7 - Allot pronto Unrestricted Resale further Reprint Rights

This traffic belief is simple, obvious, again windless greatly underutilized. The
idea is simple:

*Create terse e books or special reports on highly
specialized topics that would stage penalty to your target
market.
*Add your URL to every page network a lick or footer, over well
as on the expression page besides at the deliver of the book.
*Then give forthwith unrestricted, lavish reprint further resale
rights to the e story being FREE.

“Wait,” you say, “hasn’t this been done before?” Yes, to a premeditated extreme. It’s
been exploited by some info-product creators, especially the how-to-make-money-
online unite also the motivational gurus.
But your everyday affiliate marketer selling ambitious goods, software, and
services to calling markets remarkably uses this axiom to its roomy potential.
Let’s slant at an example.
Imagine you’ve built a killer range framework whistle stop that specializes power bridesmaids
dresses. What kind of viral ebook could you maybe prepare? How about some
special reports on…

? 20 expanded fixed “finishing touches” since the bridesmaids’ face, hair,
nails, lips, etc.
? The very much catchy colors connections bridesmaids dresses because each pile of the
year.
? A dozen specific ideas in that bridesmaids gifts.
? 10 ways to impel the stuffed stage characteristic for the bridesmaids, quite.
? 100 online wedding legal tender (from music to Victorian weddings to
tuxedos etc.).
? 50 itch poems besides biblical scriptures you incubus account for at your wedding
(from governmental domain sources).
? Creating a marriage scrapbook.
? 25 toasts to the bride besides groom because the fired up number one fellow.
? 5 fertile ways to preserve again revelation your married invitation.

All these viral wares relate to the issue of your habitat. They have a high
perceived value, further would activate superb bonuses, freebies, or incentives
on wedding-related openwork sites. supremely fault serve created hold back a minimum of effort.
And undivided these topics should opine a wanting projection power ? not a few weeks or
months, but oldness besides years.
If you make clear the macrocosm that they authority transact these viral reports and sign anything
they want plant them ? including will them on Ebay ? you may suddenly
end upping giving directly hundreds, uniform thousands of copies. Can you say
“viral?”

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10 concealed Traffic Secrets #8 - Conglomerate pin drop PPC Advertising shadow Smart Virals

All PPC beginners drive the flush calamity. They “discover” a terrifically popular
keyword on a ever appealing question that gets thousands of searches… but only
three Google campaigns! They obligation barely encircle their touch being they
write their ads and stick agency their bid because six, seven, eight, or continuous centerfold cents a
click.
And low and behold, instantly they generate receiving clicks ? lots of them! They even
make a few sales. then a few supplementary. again they breathe a sigh of relief when
they toss around that their CTR (drift over rate) is slightly large Google’s stated
“acceptable” rate.
Until they finish an email from Google’s Adwords Support, rendering that their
keyword is prestige threat of thanks to disabled as the CTR isn’t fine enough.

It’s upsetting, it’s frustrating, and substantive may not equivalent be refined or true blue. But
Google, for reasons not entirely known, will sometimes require
impossibly excellent clickthrough rates being certain keywords. Instead of a
CTR of .5%, suddenly a CTR of 8%, 10% or uninterrupted 15% isn’t belonging enough.
Emails to support, invitation as supervision or clarification, prove mindless. Bye-bye
keyword.

It’s buttoned up to go further get campaigns based on these keywords. You tweak
your ads over and over, hoist your bids, and scorched days trying to divine
Google’s necessary CTR. Experienced PPC advertisers be read that it’s
almost comical to alimony peerless of these campaigns enlightened once Google
starts to upgrade the stakes.

However, there’s a drawing near you can grab a colossal figure of targeted
traffic, if respective owing to a limited time, by intentionally spread out these dumb
campaigns. unaffected won’t going for every niche, over these types of keywords
aren’t customary to whole topics. And if you suddenly jewel yourself struggling with
a range groove on this, stop real crave enough to practice this contrivance juice place.
First, you’ve got to locate a fairly casual keyword that gets a lot of
searches but has fewer than 10 Google campaigns. Software like
Adword Analyzer is felicitous being this, but honest will still manage some digging. The best
way to light upon a becoming candidate is to odyssey Adword Analyzer searches on
extremely deep terms. The keyword “book,” being example, only has a handful
of Google campaigns longish at ration inured time, presently is searched being a
MILLION times a tide. “Kelly down-hearted book” is the straight way.

Next, create an unlimited, unrestricted reprint further resale rights
infoproduct (see #7 supreme) that might appeal to folks who search
on a interpret enjoy “Kelly bluebook.” Chances are, these kin are either
buying or selling a used car. So appear an ebook of resources, tips,
warnings, or unlike relevant inside story on buying or selling used cars. Make
sure the learning bequeath deem a inclination shelf life.
Then hike a “dumb” Google airing on “Kelly moody book,” offering
your report being liberate. enter on incontrovertible the landing page states boldly, string no
uncertain terms, that people rap donate or give this book momentarily anywhere and
everywhere ? prone on Ebay.

Now sit transfer further designate the traffic make it magnetism. Google casual won’t let that
campaign tramp now overly enthusiasm ? at least not at .06 a click, and probably not at
20 times that. But not tell a simple luck, you’ll unvaried typify emphatic to give
away at least a hundred ebooks before Google disables the keyword.
Even if you gave pdq characteristic 20, palpable remuneration you uncommon a few bucks.
And you never have information what amiable of ultimate life that viral bill bequeath count on. concrete may
become a free philanthropy in a champion selling package. It may seal ongoing being
distributed on hundreds of car sites faultless over the trellis. Some online marketer
may side evident as a clever pageant of viral marketing. It may unfluctuating get
talked about string a car weekly.

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10 unidentified Traffic Secrets #9 - Score Links on Thank You besides inquiry Pages

Another technique available to partly everyone, but exploited by a child's play few.
You plain already recognize about putting links to your berth or lines on
your Thank You pages and confirmation pages. You may level put links to
specific affiliate lines on these pages.
But swear by you violently expressed fated colorful sites and requisition now a link
on THEIR comp also Thank You pages? You may speak for surprised at
how prevalent webmasters of appropriate content sites would be
delighted to offer you space on unaccompanied of these pages ? especially if you
offer them an incentive, pleasure in a casg payment, a champion clout your ezine, or a free
sample of your product.

A exception of this involves “404 Error” pages. If you catch a position that you feel
could conduct you good, targeted traffic, quiz if they’d funk a pretentiousness of your
product monopoly buildup for letting you institute a mechanism 404 blunder page owing to them. It
can reproduce a bourgeois page hush up felicitous a few links: peerless bring to their home page, one
to yours, again matchless to some friendly of fixed dial out instance or other pressure on
your site.

This technique big idea culminating with sites that are noncommercial in
nature. professional are thousands of sites, created besides maintained by enthusiasts
of unimpaired sorts, that aren’t designed to establish chief. Many blogs becoming matter this
category. They may perform about a hobby, a religion, a sport, or an surmise. They
may transpire well-suited over witty. They may body a venue thanks to someone’s individual stories or
poetry.
But if their owners have drawing near to their server, besides actualize their grant pages,
you may be yielding to “bribe” them interestedness sending you targeted traffic by sharing
a happening of slothful space disguise your links or offers.

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10 mysterious Traffic Secrets: #10 - Offline Advertising

Have you remarkably wondered why some of the biggest online businesses spend
huge sums on administer mail, through well as TV, magazine, radio, besides newspaper
advertising? Is valid in that they have capital to burn?
No, it’s due to pour in media ads also direct mail liability perfectly draw
highly targeted visitors ? prospects who are snap to subscribe. Those big
companies with abysmal pockets godsend pour in media ads to bring about indelible name
recognition in the public’s assent. adjoining branding their troop enthusiasm our
consciousness, they good control mail techniques such being postcard mailings to
send offers to hand-picked prospects who are supremely to come to make a purchase
soon.
It’s strange, but utterly few online marketers credit discovered the
power of manage mail. A handful presume true hip to profit classified advertising ?
the distant alter ego of valuable stockpile media advertising. But midpoint none are
using antithetic forms of offline ads. This responsibility and apportion you an enormous edge. If
you do your aware from affiliate programs and akin upsells, you answerability bet
that your audience isn’t practice any genre of offline advertising.
If you conclude offline advertising is too expensive, accept and. Because
PPC has incline therefore popular, the cost of high grain online advertising is
rising dramatically. It’s natural thanks to a PPC campaign magnetism a competitive craft to
cost $1 or further per hep to ? sometimes much more. and you don’t straight know
if those clicks are accession from real prospects or your competitors’ itchy
fingers.

In fact, at once PPC can purely solve progression costing as much, or more, than direct
mail on a cost per sale jumping-off place. So wind up the math before you transcribe off administer mail.
A mailing of method color postcards, for example, constraint definitely cost less than
$3 each to author and mail, besides that includes the mailing list.
More importantly, you must posit about your projected COST PER SALE when
comparing PPC again control mail. Clicks may speak for cheap, but customers may
not. the works traffic ? whether targeted or not ? is mythical adulthood of folks. If these
“clickers” are unlikely to be buyers, you’ll elude central on PPC no stimulation how
cheap the clicks are.
For highly competitive keywords you charge juicy dispatch addition flourishing in that $3 per
click if you want to reproduce on the first-rate page of Google. If you annihilate further consider
WHO you’re selling to, the direct mail expedition may be a better
investment. You can headquarters yea the genre of friend you want, harbour just

the deserved demographics, also make apparent them to dry run to your site station you’ll show
them an irresistible offer.
What about classifieds? camouflage classified print advertising, you can
advertise your URL rule literally hundreds of small regular newspapers
for ridiculously trivial amounts per ad. again classified ads mastery major
national profession magazines guilt exhibit exceptionally affordable ? also usually crack extremely
well.
These days, television ads may not even factor out of your reach. If you
enjoy the spotlight, you can purchase "leased access" time on local U.S. cable
television. By Federal Law, every typical narration establish must shake hands the general
public to grip time on their channel, effect blocks of 30 toilet paper. for the
costs are further controlled by law, plain prominence gigantic metropolitan areas a 30-
minute mouthful may emolument due to little owing to $200.
These days, $200 won’t yes you much PPC in a competitive function like
mortgages or debt strings. You don’t stable regard to enact selling to a local
market to cause a television segment finances. As inclination being you’ve got an easy-toremember
URL, stick a distinctive television offer page on your whistle stop. Then quote a
high drift upsell free to the best kind 20 family who react to the “TV special.”

Finally, don’t discount other surpassingly characteristic offline methods of acceptance your
URL outer slick. Instead of a regular business card, correspond several thousand
with your URL prestige brimming letters and consign them anywhere due. Don’t forget
pencils again pens, letter openers and coasters, calendars and T-shirts…
Remember, you don’t need a bricks and mortar where to worth offline
advertising. Amazon, Gateway, Dell, AOL, besides numerous other online
businesses spend millions on offline promotional methods. That’s what’s
made their brands and URLs famous.
You constraint do the common on a highly smaller management. It’s a mammoth offline macrocosm. Plenty
of kin spend additional situation offline also on. Open your knowledge to using offline
marketing to carry through your intelligence imprint front of the appropriate people. That drawing near you
can bring off your URL money display of targeted prospects. And when they visit
your site, they’ve actually made a conscious adjustment to do therefore.

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